Google’s algorithmic approach challenged by social curation?


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GdeCugis: Interesting take by Hamish McKenzie on Pandodaily. In his opinion, the reason Media Publishers feel bold enough to attack Google and feel entitled to have a revenue share is that Google News is a declining service.

He lists Mobile Agregation but also Human Curation as two trends that make its algorithmic filtering less relevant.

So interestingly, while many have attributed to Google’s own algorithm changes the demise of services like Wikio, it seems that now Google’s own algorithmic approach is challenged by social curation.

(…)

Why so bold? One possibility is that Google News is in decline because of converging digital trends that are lessening its influence. The Web’s big shift to mobile coupled with the explosion of social sharing, the increasing importance of human-powered curation, and tougher competition may be making the now old-school aggregator less potent. After all, when those Brazilian newspapers cut out Google News, they suffered only a 5 percent drop in traffic. Leer más “Google’s algorithmic approach challenged by social curation?”

Ad Targeting Is Hard


http://techcrunch.com

Editor’s note: Benjy Weinberger is the engineering site lead for foursquare’s San Francisco office. He previously worked on infrastructure and revenue engineering at Twitter, and before that on search and ad engineering at Google for eight years.

Microsoft recently announced that it’s taking a huge $6.2 Billion writedown over the failed aQuantive acquisition. This news, and the scrutiny of Facebook’s business model following their IPO drama, show that, in online advertising, it’s all about the targeting.

As this Reuters analysis explains, there’s so much online advertising space that merely putting billboards up all over the internet is no longer a lucrative business. Meanwhile, Google AdWords remains phenomenally successful, generating over $36B in revenue in 2011. The key difference? targeting. Google’s sophisticated ad-targeting algorithms greatly increase the relevance to the user, and therefore the likelihood of the user clicking on an ad. This is what makes AdWords so much more effective than banner ads.

So why isn’t everyone just improving their targeting? Unfortunately, it’s not that simple. Ad targeting is a difficult artificial intelligence (AI) problem, and while you may not agree that it’s a worthy one, it does require a lot of technical heavy lifting. Here’s why (…) Leer más “Ad Targeting Is Hard”

Popscreen helps you discover cool videos, then predicts how popular they will become.

When you absolutely, positively have to be the first of your friends to see the coolest new videos, there’s a new site that is making sure it happens. Popscreen is making a run on the headline-forming videos that change by the minute.

The site is simple enough, showing videos that are relevant to your selected interests. Beyond that, though, you’re able to create your own video channel and then share those with your friends.

It’s fed through a network of Featured Influencers, including Shareables right here at TNW, to assure that you’re always getting fresh content. What’s really cool about Popscreen, though, is its ability to predict what’s up and coming.

As content is fed into the service, the algorithms go to work to decide if a video is going to boom or bust. Popscreen will then give you the chance to look at predicted traffic for the video, keeping you ahead of the information curve.

The video player for Popscreen is beautifully done, with a wealth of features. Of course you can share across a number of social networks, but you also have some player choices that are second-to-none.

* Lights Off – Wims the Popscreen site so that your video comes to focus.
* Widescreen – Watch your chosen video in 16:9 or standard 4:3
* Pop It – Somewhat like Digging a story, which keeps the video going higher.


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When you absolutely, positively have to be the first of your friends to see the coolest new videos, there’s a new site that is making sure it happens.  Popscreen is making a run on the headline-forming videos that change by the minute.

The site is simple enough, showing videos that are relevant to your selected interests.  Beyond that, though, you’re able to create your own video channel and then share those with your friends.

It’s fed through a network of Featured Influencers, including Shareables right here at TNW, to assure that you’re always getting fresh content.  What’s really cool about Popscreen, though, is its ability to predict what’s up and coming.

As content is fed into the service, the algorithms go to work to decide if a video is going to boom or bust.  Popscreen will then give you the chance to look at predicted traffic for the video, keeping you ahead of the information curve.

The video player for Popscreen is beautifully done, with a wealth of features.  Of course you can share across a number of social networks, but you also have some player choices that are second-to-none.