The Anatomy of a WordPress theme [Infographic]


by  | smashfreakz.com

WordPress is currently the most popular CMS in use on the Internet. It is used by over 14.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites. If you wish to learn more about wordpress themes this infographic will explain all the details on how a WordPress theme works. Perfect for new theme developers.

anatomy wordpress theme The Anatomy of a WordPress theme [Infographic]

How Accurate are Alexa, Compete, DoubleClick and Google Trends?


 

http://blog.kissmetrics.com/free-analytics-accuracy/

Back in January, SEOmoz did a test of free statistics services like Alexa, Compete, DoubleClick, and Google Trends. Their conclusion was that the visitor data provided by these services did not match their own analytics.

Does that mean all of the data provided by these sites are rubbish? Not necessarily. We have relied on these tools for competitor research for ages, so we thought we would go beyond just the visitor data and look at other key pieces of information to see if they match up with Google Analytics data. The following is what I found.

Alexa

Alexa offers more about websites than just visitor statistics. Let’s look at how accurate they really are.

Traffic Stats

alexa traffic stats

Since most people think of Alexa as being all about traffic, let’s look at their basic traffic stats in comparison with my own Google Analytics data.

  • Pageviews Per User – Alexa estimates that the average pageviews per user for the last three months is 1.98. Google Analytics shows 1.38 pages per visit.
  • Bounce Rate Percentage – Alexa estimates the average bounce rate percentage for the last three months is 61.8%. Google Analytics shows 79.46%.
  • Time on Site – Alexa estimates that the average time on site for the last three months is 2:38. Google Analytics shows 1:22.
  • Search % – Alexa estimates that the average percentage of visits received from search engines for the last three months is 6.5%. Google Analytics shows 45.37%.

Search Analytics

alexa search analytic

Next on the list of data from Alexa is Search Analytics. Here, I am usually just interested in keywords, especially now that Google Analytics has decided to hide some of that data from users. Alexa, in the keywords department, is similar to my Google Analytics organic keyword data. Four of their Top Queries from Search Traffic are an exact match to terms in the top 25 organic keywords of my Google Analytics. Others are ones that I know I have regularly targeted.

Audience by Country

alexa audience location

Alexa offers some basic audience demographic information about your audience including age, education, gender, and so forth. I decided to look at the Visitors by country section beneath that to see how well they nailed the location demographic for my website. In this case, they are close with seven out of ten countries right as far as the top countries visiting my site. Leer más “How Accurate are Alexa, Compete, DoubleClick and Google Trends?”

10 tools to analyze your website


http://www.webdesignerdepot.com

Web analysis tools can be used to scrutinize various aspects of your site, in order to gather data for market research, and help to  focus you on specific areas of the site.

These tools might show you anything from traffic to age demographic, and are invaluable as a part of any Admin’s arsenal, especially since there are so many revolutionary ways nowadays to measure your site statistics, besides the traditional traffic numbers.

The sites listed in this article are both free and paid-for, however offer a variety of different tools, some standard, some proprietary.

Woorank

The excellent Woorank provides an unparalleled service, with both it’s gorgeous interface, ease of use and sheer number of stats it gives you. The image below is a small snippet of the data it provided for this site. Woorank’s services are free once a week, however for a more in-depth analysis, along with unrestricted usage, you are required to purchase a plan, along with which you get bonuses such as a PDF document of your stats, and report customization. It shows you how your site looks on mobile devices, such as the iPad and iPhone, which is a useful bonus.

What makes Woorank really special is its rating system, which it displays at the top of your stats page. Your rating is calculated from all your stats, and also a checklist of site elements that Woorank consider essential, although these may not be in the case of individual sites, so may skew the stats a little. It also reviews the SEO of each site, which is something that not many other sites include, which is very useful for site admins.

Alexa

Alexa offers free tools on its site, and boasts a very powerful search function, guessing, as Google does, your search before you’ve finished typing it, search it’s database of sites. It will then rank your result by traffic and keywords. Alexa’s most notable feature is its ‘reputation’ score, which is simply the number of sites that link to yours, showing your site’s influence throughout the web—it also ranks your site against all the others listed in Alexa; interestingly, WDD fared slightly better on Alexa than on Woorank, however this is because Woorank aggregates it’s score from a variety of third party sites, including Alexa. Along with traffic stats, it tells you the top search queries that have led to your site, which will help with SEO analysis, and then it also tells you how to improve your SEO by indicating powerful keyword used by competitors.

For the demographic side of things, Alexa will tell you the age, education level, browsing location, gender and even whether they have children or not. Now whilst these aren’t going to be 100% accurate, they will provide a broad understanding of your viewership. As a free set of tools, Alexa is nigh on faultless, given the amount of data it provides, even giving you ‘upstream’ and ‘downstream’ sites, where users visited immediately before and after your site. The interface needs some work, however, and for the average user may prove a little complicated—it also doesn’t offer the security and peace of mind in reliability of statistics that paid sites can. However there is the AlexaPro packages, which users can purchase should they wish to further their analytics.

Leer más “10 tools to analyze your website”

Games Dominate Mobile Apps, Set for Revenue Growth

Games (49%) and social networking (30%) capture the largest proportion of consumer’s time spent with mobile applications, according to January 2012 analysis from Flurry, which notes that it does not track Facebook usage, such that the social networking category is actually larger than represented. Entertainment (7%) and news (6%) are the other major categories by consumption, though both trail the frontrunners by a large margin.

Apps Increase Lead Over Mobile Web

Flurry’s analysis shows a significant shift in daily interactive consumption over the last 18 months between the web (both desktop and mobile) and mobile native apps. Using Flurry Analytics data for mobile consumption, and comparing it to publicly available data from comScore and Alexa for web consumption, the analysis finds that smartphone and tablet users spent 94 minutes per day using applications in December 2011, compared to 81 minutes in June 2011. By contrast, during that time period, the average time spent on the web shrunk, from 74 minutes to 72 minutes.


Games (49%) and social networking (30%) capture the largest proportion of consumer’s time spent with mobile applicationsaccording to January 2012 analysis from Flurry, which notes that it does not track Facebook usage, such that the social networking category is actually larger than represented. Entertainment (7%) and news (6%) are the other major categories by consumption, though both trail the frontrunners by a large margin.

Apps Increase Lead Over Mobile Web Leer más “Games Dominate Mobile Apps, Set for Revenue Growth”

25 Free SEO Add-ons for Mozilla Firefox

If you use the popular web browser Firefox and are interested in building up your freelancing business by using search engine optimization techniques, you’re in luck. There are many free SEO add-ons available for Firefox.

In this post, I’ll share 25 SEO add-ons and explain why freelancers might wish to download SEO tools to their browser.

# SEO Toolbar–This toolbar is fully customizable. There are several different views available, including icons and text, icons only or page ranks only (PageRank, Alexa Rank and PI Rank).
# SEO Professional Toolbar–Offers many SEO-related tools in one place. Display PageRank, S-Rank and the number of backlinks for visited pages. This toolbar also stores the history of ranks for selected sites. Highlight words, links, view number of words and more.
# SEOpen–Includes tools for Google backlinks, Yahoo backlinks, PageRank checker, and http header viewer.
# Swoosty SEO Tools–A tool that automatically shows the Google PageRank and Alexa ranking of all the sites you visit, and provides other essential tools for complete analysis. You can also activate and deactivate it without having to restart Firefox.


If you use the popular web browser Firefox and are interested in building up your freelancing business by using search engine optimization techniques, you’re in luck. There are many free SEO add-ons available for Firefox.

In this post, I’ll share 25 SEO add-ons and explain why freelancers might wish to download SEO tools to their browser.

25 Firefox SEO Add-ons

Here are 25 free search engine optimization add-ons that you can add to Firefox. (Note: although all of these tools are available free of charge, some tools do have a suggested donation to cover development costs.) Leer más “25 Free SEO Add-ons for Mozilla Firefox”

Bits Pics: Visualizing the Web’s Icons

The data visualization above shows the “favicons” of nearly 300,000 Web sites on the Internet. Favicons are small images used to identify a Web site in the browser.

The sizes of the icons are based on the amount of traffic each Web site receives, using data from Alexa.com, a traffic and Web metrics site.

The project, which I came across via Gizmodo, is the work of two programmers, David Fifield and Brandon Enright. They work for a company called Nmap that makes open-source security programs.


By NICK BILTON

Favicon Data visualization

The data visualization above shows the “favicons” of nearly 300,000 Web sites on the Internet. Favicons are small images used to identify a Web site in the browser.

The sizes of the icons are based on the amount of traffic each Web site receives, using data from Alexa.com, a traffic and Web metrics site.

The project, which I came across via Gizmodo, is the work of two programmers, David Fifield and Brandon Enright. They work for a company called Nmap that makes open-source security programs. Leer más “Bits Pics: Visualizing the Web’s Icons”

Ten Years In The Military Taught Me [Blogging]


This is a guest post by TheInfoPreneur, at TheInfoPreneur.net.

I joined the military when I was 16 years old. I served all over the world in a variety of roles. I have served along side some of the bravest, funniest and toughest people (men and women) in the world. Those 10 years have given me 10 lifetimes of memories. Some bad, some good and some downright scary.

Every event I have been involved in has taught me a valuable lesson. Sometimes I didn’t realize that straight away, but it taught me the fundamentals of success in any walk of life. Leer más “Ten Years In The Military Taught Me [Blogging]”