Kick-ass social media advice for the real entrepreneur.
This is a guest post by Gregory Ciotti, founder of Sparring Mind.
It likely comes as no surprise to you that content marketing is on the rise.
From getting more exposure to your business to creating a ‘cult of personality’ that later serves to drive an entire business, creating remarkable content is the surest road to generating brand exposure and creating goodwill among prospective customers.
The question is then, just how does one go about creating content that is “worthy of remark“?
Most of us know great content when we see it, and can even create some ourselves from time to time, but it can be tough to envision what our “process” really looks like if we haven’t though about it.
Today I’m happy to introduce you to what I call the “Content Marketing Zen” process of creating remarkable content.
I’d like to think this 5-step process cuts out the fluff and time-wasting stages of creating great content, and gets down the essentials of researching, positioning, forming, creating, and promoting of the kind of content that builds businesses.
So let’s get into it!
Visualizing the Content Marketing Zen Process
I love it when information (of any variety) gives me a breakdown of what I’m about to learn.
This introduction prepares me for key points and keeps me interested, when I’m faced with a wall of text, I quickly lose focus and interest (as I’m sure that you do).
That’s why I wanted to start off this post with a pretty little infographic that gives a great outline of the 5-step process of creating great content and prepares you for what you’re about to learn.
Feel free to share it on your own site by using the embed code below the graphic.
1.) Researching Your Content
“If we knew what it was we were doing, it would not be called research, would it?”
— Albert Einstein
If you want to provide comprehensive, fresh, and unique content, you’re going to need to start with step 1: research.
Research typically entails gathering data for your post that you can present in a way that either generates new insight or compliments tactics that you are about to go over.
For instance, on my post covering how bloggers can use YouTube, I gave information on the growth of the YouTube userbase over the years.
In addition to this more “standard” form of research, I also sought out a variety of YouTube tactics from across the full spectrum of YouTube users, from large YouTube partners to companies using YouTube to even other blogger’s uses of the platform.
I did this research because although I had a fair amount of information to share about YouTube, I wanted to make sure I was covering things in a fresh perspective and that I was offering a complete picture for how to effectively use the platform.
Francisco himself offers us a great example of doing good “research” in his latest post onFacebook for WordPress.
I say “research” because I don’t want folks thinking that they have to dive into academic papers (like I sometimes do) or slog through a huge slew of boring statistical charts just to come up with new content.
Research simply means that you are taking the time out to be informed before posting.
In Francisco’s example, he gives a step by step analysis of all of the new features of the Facebook plugin for WordPress, goes over installation and even gives his final thoughts on its usefulness.
If you are going to create content that has massive amounts of utility (read: provides value), you must do your own due diligence to make sure the information you are about to publish is up to snuff.
2.) Positioning Your Content
When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.
— Dale Carnegie Leer más “Content Marketing Zen: The 5-Step Process to Creating Remarkable Content”