Army Commander Will Tweet From War-Torn Afghanistan

Samuel Axon

A British army commander will tweet updates about life in the military while serving a six-month tour of duty in Afghanistan. It’s an unlikely task considering the life-and-death security issues involved.

The soldier is Lieutenant Colonel Dougie Graham, and he commands the 2nd Battalion of the Royal Regiment of Scotland — a sizable force of 450 soldiers. He’s currently in talks with his own commanding officers to work out exactly what he can and can’t include in his Twitter (Twitter) updates.

The battalion actually already has a Facebook (Facebook) page, so social media isn’t a new thing for them, but Graham hopes that a frequently updated Twitter account will help connect him and the men and women serving under his command with their families back home. Seguir leyendo “Army Commander Will Tweet From War-Torn Afghanistan”

McChrystal Clear: Basic Media Training

McChrystal by John Cass

Duncan Christy is a colleague of mine, he is an editor of great experience, and he was inspired to write this article about media training from his years of experience as a journalist and the McChrystal story. He kindly let me republish the article here on PR Communications Blog:


This exchange occurs very near the beginning of reporter Michael Hastings’ profile of General Stanley McChrystal in a recent issue of Rolling Stone:

“I’d rather have my ass kicked by a roomful of people than go out to this dinner,” McChrystal says.

He pauses a beat.

“Unfortunately,” he adds, “no one in this room could do it.”

With that, he’s out the door.

“Who’s he going to dinner with?” I ask one of his aides.

“Some French minister,” the aide tells me. “It’s fucking gay.”

And with that we are off to the races of one of the most colossal misfires in the history of a subject cooperating with an interview. A disaster that cost an otherwise admired career officer his career and was a huge embarrassment for the Obama administration, which had selected him specifically to lead a successful “surge” in embattled Afghanistan.

What happened? And, more to the point, how can you avoid this ever happening to you should you be a public person or a person speaking publically? Seguir leyendo “McChrystal Clear: Basic Media Training”



Now we are well aware that all of you lovely connected people will no doubt receive umpteen forwarded emails every day, bearing constantly amended titles such as: ‘You have to check this out’, or ‘So so funny – you have to read’ or the ever-intriguing ‘Awesome Friday fun LOL’.

Obviously, the clearly fake sarcastic email correspondance between a man and his uncooperative insurance company or pictures of cats on trampolines (can I haz bounce?) which follow, are almost always a dissapointment. Imagine our delight, therefore, when we were sent one that we actually enjoyed reading… Seguir leyendo “JASON ELLIOT / THE NETWORK: VIRAL EMAIL PROMOTION”