Etiqueta: AdWords

But just because you can get an ad campaign running with little to no effort doesn’t necessarily mean you’re doing it right. In fact, I would say that many advertisers are missing the boat when it comes to getting the most out their advertising dollars – and with just a few small changes here and there they could be getting a much bigger impact out of their advertising efforts.
The following list of faux pas are what I’ve found to be the most common things marketers are missing when running online advertising campaigns. None of the following best practices are super complicated or hard to figure out, but they do take some time and attention to get right. As you’ll see from the list below, online advertising is all about trying different types of ads, testing a lot and tracking everything. Once you get all of these things working together you’ll start to see your advertising efforts pay off more than ever.
1. You’re only trying one source of online advertising
There are more ways to advertise online than you can probably handle, so what’s a marketer to do? My advice would be to not throw your money around and try out everything, but to find and try the ones you feel are most worth your time and focus on those first.

I would highly suggest starting out with AdWords, Facebook and doing some direct buys on specific websites. It won’t take you long to get started with the first two since they’re both completely self-service. With AdWords you’ll target your ads based on search or content keywords while Facebook will be targeted based on audience interests and demographic information.

With the direct buys you can contact the websites via email or use BuyAds.com to find and buy advertising directly from the websites that best fit your audience.

Once you give each of those a good run you can also add some more non-traditional advertising options into the mix like LinkedIn, Reddit and StumbleUpon Paid Discovery. If you feel like your target audience is likely to be found through one of those sites, then it’s worth testing out and it won’t take a whole lot of additional effort on your end.

LinkedIn ads are similar to Facebook’s in the fact that they’re targeted to the information that’s available on someone’s profile like age, work experience or company. Reddit ads are unique to their community and could be a great fit if you’re looking to get exposure for a product or service that’s funny, entertaining or geeky. StumbleUpon Paid Discovery is a way to get whatever you’re pitching into the StumbleUpon community with hopes that it could go viral. Just be sure to choose the right category when submitting your paid submission because if you don’t your campaign will go nowhere fast.

How to start with big or small budgets

If you only have a little bit to spend, say $100/month, then buying ads from AdWords or Facebook will give you the best bang for your budget. You’ll need to be very stingy with how much you’re bidding, but you can get a decent amount of exposure if you stretch out the $100 as much as you can. The more unique and less competitive the people or keywords you’re trying to target, the longer your $100 will last.