4A’s: What’s Delaying Ad Addressability?


– Steve McClellan, Adweek
The ability to target ads to individual households on a scaled nationwide basis is a technique that’s been in development for decades. And how long full-scale implementation will take is anybody’s guess, but it’s probably years away.

What’s the hold up?

“It’s complicated,” said Bill Harvey (shown), vice chairman of TRA Inc., speaking Tuesday at an American Association of Advertising Agencies Transformation Conference session on the ins and outs of addressability. “The big problem is the money,” he said.

By that Harvey meant how all the interested parties would divvy up potentially hundreds of millions of dollars (possibly more) in additional spots that media owners could add to their inventory if they adopted addressable TV platforms. Leer más “4A’s: What’s Delaying Ad Addressability?”

66 greatest film taglines of the past 30 years


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In celebration of Sunday’s Academy Awards, we’ve combed through the last 30 years of movie marketing and selected our 66 favorite film taglines from that period. See the list here. The cut-off of 1980 means we’ve left out what many consider the greatest movie tagline ever—”In space, no one can hear you scream,” Alien, 1979—but there’s plenty here to chew on. Berate us in comments for everything we left out.

—Posted by Tim Nudd