Don’t Let Your Resume Lose Its Luster


How to Use Social Media to Keep Your Resume and Portfolio Up-to-Date

Posted by Adrienne Waldo

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Adrienne Waldo
Adrienne Waldo

One of the most daunting tasks when getting ready to look for a new job is digging out the old resume, dusting it off and attempting to polish it back to its former glory. I recommend saving yourself the time and trouble by using social media to keep it forever shiny.

When you’re happy at your job it’s almost impossible to remember to go back and update your resume every time you get assigned a new responsibility or complete a big project or learn a new skill. Why? Because nobody’s going to see it, at least not any time soon. You’re likely to forget about valuable experiences if you’re rushing to update your resume several years after an experience took place. Leer más “Don’t Let Your Resume Lose Its Luster”

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No Job-Seeker Left Behind


Help Your Peers Land That Next Opportunity

Posted by Carly Rullman

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Carly  Rullman
Carly Rullman

It all started when I got an e-mail from a college friend asking if I knew of anyone looking for a position in public relations. At the time, her place of work was looking for someone who wanted hands-on experience and was ready to take their PR department by the horns. Now, if this e-mail had been sent eight months ago when I, myself, was looking for a job, I would have been ecstatic at the thought of being interviewed. Fortunately now, I have a job, where I am very happy, so this did not pertain to me — but, that didn’t mean the e-mail went to my trash.

Right away I forwarded the e-mail to a couple people: One of my friends who was in my college PR program and a former intern who worked for one of my clients. Not a hard, time-consuming task at all, and I was more than happy to do so.

Three weeks after that e-mail was sent, I have learned that my PR friend is going to be interviewed at that particular place of work. I am simply thrilled for her and so is she.

This simple act of helping out a friend or even someone only met through the working world continued on Twitter. In the past month, I have seen three posts on my Twitter stream about job openings. One was for an account executive at a popular magazine in town, one was for an e-mail marketing position (via fellow GenNext blogger, @adriennewaldo), and the other was for a job in account service. I simply re-tweeted these mentions to get a direct message that said: “Hey, thanks for the post about X job. I am sending my resume now!” I replied with nothing other than, “You are so welcome. I know what it’s like to be in a tough job market!” Leer más “No Job-Seeker Left Behind”

In Defense of a Limited Online Presence


Why I Stopped Tweeting

Posted by Alex Kniess

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Alex Kniess
Alex Kniess

I’ve never been great at sharing a constant stream of fresh content online. I have a personal blog that’s been updated a handful of times in the last year (maybe longer, I don’t even remember). I don’t have a Del.icio.us page nor do I Digg things. I probably have dozens of online accounts that haven’t been updated in years. And if you look at my Twitter page you’ll see tweets from the beginning of December.

Ask any “social-media expert” and they would probably tell you I’m doing it all wrong. And maybe I am. But I can’t help but check my Twitter feed every few days and see the majority of those I’m following doing nothing but retweeting each other or posting links to other people’s opinion. Sharing is caring and I love to learn new things, but I’ve come to a breaking point. It seems like the majority of the content I subscribe to is repurposed and watered down. There is so much noise out there that it’s hard for me to find the source. Where are the original ideas coming from? Leer más “In Defense of a Limited Online Presence”

Tiger Woods’ Pitchman Days Are Far From Over, Study Says


Research Finds Scandal Had Little Impact on Brands Golfer Endorsed

By Jack Neff

MILFORD, Ohio (AdAge.com) — F. Scott Fitzgerald may have said, “There are no second acts in American lives,” but when it comes to Tiger Woods‘ career as a commercial endorser, data suggest the author may be way off base.

The Study shows Tiger Woods did major damage to his own brand with  the scandal, but most of the brands he endorsed escaped relatively  untarnished.
The Study shows Tiger Woods did major damage to his own brand with the scandal, but most of the brands he endorsed escaped relatively untarnished.

Research compiled and conducted by WPP’s TNS indicates Mr. Woods did major damage to his own brand with his series of well-publicized extramarital affairs, but also indicates that most of the brands he endorsed escaped relatively untarnished.

The research indicates that despite months of unremitting negative publicity, Mr. Woods remains one of the most popular athletes in the U.S. — still neck-and-neck with Peyton Manning and Brett Favre — and easily the most popular golfer, continuing to beat Phil Mickelson by a three-to-one margin (albeit down from his margin of five to one prior to January).

That should come as good news to Mr. Woods, who will return to professional golf at the Master’s next month. The major caveat, of course, is that all of Mr. Woods’ popularity derives from his athletic prowess, so to become a bankable commodity once more means he’s got to win. Leer más “Tiger Woods’ Pitchman Days Are Far From Over, Study Says”

Making an Agency Digital to the Core


Why Digital Natives Are an Essential Ingredient

Posted by Phil Johnson

Phil  Johnson
Phil Johnson

I continue to be fascinated by how agencies change and how extraordinarily hard this can be to accomplish. Regardless of the difficulty, it’s an essential agency survival skill. Great agencies learn how to continually reinvent themselves to the core, while merely good agencies often only change their outward structure. In some ways this pursuit of change, particularly as agencies define their relevance in the digital world, has been the great advertising drama of the last two years.

Hard to believe, but two years ago people were debating the merits between traditional and digital agencies, as if they had to choose between blue states and red states. Jump ahead to today, and most small agencies have carved out their own path. They have found a way to be true to their roots and have also made huge strides in their commitment to digital marketing. Digital vs. traditional no longer seems like a religious war.

PJA Advertising has made this journey along with the rest, and what I’ve learned is that change does not come from one defining choice. You need a commitment from the top. You need to redefine processes and roles. You need to bring in new resources and talent. More than anything, if you want to make changes that go beneath the surface to the core, you need to introduce a foreign agent that will chemically alter the composition of the agency. In our case, we didn’t experience this degree of change until we opened our doors to the new breed of “digital natives” and gave them the freedom to introduce their digital DNA into the agency. Leer más “Making an Agency Digital to the Core”