Alternatives To FeedBurner (And other useful FeedBurner resources)


The daily egg
by Sharon Hurley

 

Could FeedBurner be on its way out? While no-one knows for sure, Google’s announcements in the last year or so send a signal that something is changing.

With the FeedBurner API scheduled for shutdown this month and AdSense for Feeds on its way out by the end of the year, it’s definitely time to consider other RSS feed management options.

That’s not good news for the hundreds of thousands of bloggers and potentially millions of subscribers relying on this service.

13 Alternatives To FeedBurner

FeedBurner currently provides feed enhancement services (including analytics, podcast feed management, and more) as well as email subscription management.

It’s difficult to find a tool that replaces all the FeedBurner functions.

Here’s a list of the FeedBurner alternatives and the functionality they provide >>>  Leer más “Alternatives To FeedBurner (And other useful FeedBurner resources)”

Toda la terminología de AdWords


Glosario

Google lanza Consumer Surveys, herramienta para realizar estudios de mercado

Las empresas podrán consultar a las personas sobre cualquier cosa concerniente a su marca, por ejemplo, nivel de satisfacción con respecto a un producto, opiniones en relación al rediseño de un empaque o simplemente realizar estudios demográficos, en realidad cualquier cosa que deseen medir. Estás mediciones son vitales para la toma de decisiones dentro de las empresas, de aquí la importancia de esta herramienta.

Google cobrará a las empresas desde 0,10$ por cada encuesta respondida, aunque el precio irá aumentando dependiendo de la complejidad de las mismas. Con esta manera de trabajar, las propias empresas controlarán cuanto desean gastar poniendo limite directo al número de respuestas. Por ejemplo, una empresas pequeña cuyo presupuesto para realizar un pequeño estudio de mercado es de 500$ podrá limitar su estudio a 1.000 encuestas de 50 centavos de dolar, algo que me parece genial. En el siguiente vídeo puede verse una explicación del funcionamiento del servicio.


Eduardo Briceño | http://bitelia.com

Google ha lanzado Consumer Surveys, una herramienta que permite generar encuestas personalizadas con el objetivo de realizar estudios de mercado de una manera más fácil, eficiente y económica.

Google Consumer Surveys, ofrece a las empresas -de cualquier tamaño- la posibilidad dediseñar y dirigir sus propias investigaciones de mercado a través de Internet, mediante el uso de encuestas personalizadas que llegarán a los usuarios y consumidores a cambio de acceso a contenido exclusivo en algunos sitios web… Leer más “Google lanza Consumer Surveys, herramienta para realizar estudios de mercado”

¿Cómo realizar una atribución correcta de conversiones? 1ª parte ‹ de Marketing Online

Hasta el día de hoy, plataformas que marcan una tendencia como las de Google Adwords, utilizan el modelo de atribución de crédito de conversiones al último clic, dentro de un período de 30 días, que es el que dura la cookie de campaña. Esto provoca que muchas conversiones fruto de primeras visitas al site que han generado campañas muy genéricas, se las terminen acreditando las campañas de marca u otra más específicas en una etapa más avanzada en el ciclo de compra (ver artículos sobre ciclo AIDA).

Como os podéis imaginar, es claramente un problema ya que no se está atribuyendo el verdadero impacto de las campañas “sembradoras” sino sólo a las “cosechadoras”. A juzgar por esta información, mucha gente decide parar sus campañas genéricas, o reducir la inversión, y esto es el primer error que se suele cometer. Este tipo de miopía, anula la inteligencia de marketing.

Pero el problema es aún más complejo porque el usuario de hoy es “multicanal”. Esto quiere decir que ni Adwords, ni los buscadores son las únicas fuentes de impacto que un usuario tiene en su ciclo de compra o previo de iniciar el mismo.


Via Scoop.ithuman being in – perfección

¿Qué es mejor, atribuir conversiones al primer clic o al último? . ¿Atribuir más peso al primero que al último, o al último que al primero?. La verdadera respuesta es: ninguno de las anteriores.
Para ser más claro, y en palabras que creo que esbozó un gran profesional de la analítica web, Mikel Chertudi, “No existen modelos correctos, aunque algunos son útiles“.

Con esta bofetada os anticipo la complejidad, a la vez que lo crítico que resulta el contar con un modelo de atribución útil para la optimización de campañas de Marketing Online, y la optimización de los presupuestos invertidos en las áreas de generación de tráfico que realmente aportan valor a tu empresa. Leer más “¿Cómo realizar una atribución correcta de conversiones? 1ª parte ‹ de Marketing Online”

13 Ways for Bloggers to Make Money with Advertising

Recently, I posted my “How bloggers make money MindMap” on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Here’s a summary:

1. Ad networks

These are services like AdSense and Chitika but also smaller or more local ones like NuffNang (which operates out of Australia and Asia). They can probably fit in some of the other categories as well, as they use different models to deliver their ads.

2. Cost Per Impression (CMP)

This is where you sell space for an ad and get paid based upon how many times it loads. Usually you get paid per 1000 impressions of the ad. The rate varies a lot, depending upon topic. There are lots of very low, “remnant” ad networks out there that pay you a pittance per impression, but if you have a higher value niche you can get better money. I’ve been paid up to $40 per 1000 impressions.

3. Cost Per Acquisition (CPA)


Recently, I posted my “How bloggers make money MindMap” on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Here’s a summary:

1. Ad networks

These are services like AdSense and Chitika but also smaller or more local ones like NuffNang (which operates out of Australia and Asia). They can probably fit in some of the other categories as well, as they use different models to deliver their ads.

2. Cost Per Impression (CMP)

This is where you sell space for an ad and get paid based upon how many times it loads. Usually you get paid per 1000 impressions of the ad. The rate varies a lot, depending upon topic. There are lots of very low, “remnant” ad networks out there that pay you a pittance per impression, but if you have a higher value niche you can get better money. I’ve been paid up to $40 per 1000 impressions. Leer más “13 Ways for Bloggers to Make Money with Advertising”

Transcription of – The Five C’s of Blogging: Reflections on 8 Years of Blogging

Today as you, as this video goes up on ProBlogger, it’s the six year birthday of ProBlogger. Naomi Dunford emailed me last week to remind me of the birthday. I think she started blogging on my third birthday, so she remembers it every year. She reminded me of it and offered to put a guest post up on that day, a birthday post which will go up later today.

I wanted to take a few moments out today to reflect upon the six years of ProBlogger and the almost eight years that I’ve been blogging. I started in 2002, and I wanted to reflect on some of the lessons that I’ve learned and particularly how I’d go about it if I was starting out again today.

Whilst what I’m going to share today isn’t really rocket science, I think it’s good to be reminded of these things, whether we’re new bloggers or older bloggers because whilst we often know this stuff, we don’t actually always do it – and I find myself in that category as well.

If I was to start out again today, there’d be three or four different things that I would be focusing upon.
1. Content… [Más…]

The first one is content. Now, that’s a bit of a no-brainer in many ways. Of course you’d be focusing upon content as a blogger, a blogs not a blog really without some kind of content whether that be video or text or audio or images.

But really, your blog’s success hangs upon what you put up on to it.

As I’ve said many times on ProBloggers over the years, if it’s not enhancing someone’s life in some way, the chances are, they’re not going to come back again. That enhancement of their lives, solving problems, meeting needs in some way could be a big thing. It could be helping them to be a better Dad or a Mum, or helping them to learn something that will help their career.

It could be big things like that, or it could be small things. Giving them a chuckle, giving them a laugh. Helping them to know that they’re not the only person with a problem. Giving them a sense of community, a place for them to connect with other people. These are problems that you can be solving with your content. Your content needs to be useful in some way. And really I guess a lot of what I would be doing if I was starting out again today, is identifying the problems that people have, needs that they have and trying to work out how I can develop content that is meeting those needs on a daily basis. Just putting content on a blog that doesn’t really mean anything, that doesn’t actually help someone in some way, it’s kind of empty, and as a result, most blogs that do that don’t really reach the heights that they could.
2. Community

The second thing that I’d be putting a lot of time into and I guess I did this particularly in the early days of my first blogs was community.

Helping people who come across your blog to feel like they’re being noticed, feel like they’re being heard, and giving them opportunities to meet other readers of your blog. It’s just such a vitally important thing.

People don’t go online just to consume content any more. They’re actually going online to belong and we’re seeing this with the rise of Facebook and Twitter and social media. The popularity for many years now of forums and chat, and all this web stuff that we’re seeing, it’s all about community, it’s all about belonging.

This is what attracted me to blogs in the first place, is that one, they would give me a voice, but two, they would enable me to connect with real people who shared my passions and interests in life. And yeah, so I guess, starting out again today and even tomorrow as I continue with my blogging, community is something that really I think needs to be a priority for us.

Taking notice of your readers, valuing your read


http://www.problogger.net
by Darren Rowse

I’ve had this video transcribed below for those who prefer to get it that way. The transcription provided by The Transcription People.

Today as you, as this video goes up on ProBlogger, it’s the six year birthday of ProBlogger. Naomi Dunford emailed me last week to remind me of the birthday. I think she started blogging on my third birthday, so she remembers it every year. She reminded me of it and offered to put a guest post up on that day, a birthday post which will go up later today.

I wanted to take a few moments out today to reflect upon the six years of ProBlogger and the almost eight years that I’ve been blogging. I started in 2002, and I wanted to reflect on some of the lessons that I’ve learned and particularly how I’d go about it if I was starting out again today.

Whilst what I’m going to share today isn’t really rocket science, I think it’s good to be reminded of these things, whether we’re new bloggers or older bloggers because whilst we often know this stuff, we don’t actually always do it – and I find myself in that category as well.

If I was to start out again today, there’d be three or four different things that I would be focusing upon.

1. Content… Leer más “Transcription of – The Five C’s of Blogging: Reflections on 8 Years of Blogging”