The Dummies’ Guide To Creating Your Own Facebook Cover Photo // thnxz to @simplyzesty and @Claire_Brown_


Via http://www.simplyzesty.com/

This tutorial will show you how to create your own integrated timeline masthead using Photoshop. So not only will you have an amazing cover photo for your business page at the end of this tutorial, but we’ll also be going through and using some of the essential tools in Photoshop.

TutorialMain

We’re even providing a PSD template for you to download, meaning all the hard work is done and you don’t need to worry about all the dimensions and measuring up! This template will ensure that you create seamless continuity between the two images.

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Y… ¿un ‘plug-in’ no es un ‘complemento’? | manualdeestilo.com


manualdeestilo.com

Con el término inglés plug-in se hace referencia normalmente a distintas funciones optativas que mejoran el funcionamiento de otros programas, de los que dependen, o que les dotan de pequeñas nuevas capacidades.

En internet, esta palabra suele hacer referencia a dos conceptos: al complemento necesario en un navegador web para poder ver o ejecutar material multimedia de distintas fuentes (por ejemplo, para ver los vídeos de YouTube, es necesario descargar el complemento para Flash de Adobe) y a los accesorios (también llamado en inglés add-on) que mejoran o amplían las funciones del propio navegador.

Además de por complemento, en algunos casos también se puede traducir por extensión.

Adobe matará Flash para Android mañana


celularis.com

El estandar web más popular de la historia sigue cediendo, sólo horas de vida le quedan a Flash para AndroidAdobe confirma que a partir de mañana la aplicación no se podrá descargar y eliminarán cualquier vía oficial para instalarlo en los terminales basados en el SO móvil de Google.

Flash cerrado

Que moriría no es noticia nueva, ya lo sabíamos y el cese del soporte se recalcó hace unas semanas cuando se dio a conocer Android 4.1 Jelly Bean. Sin embargo, no fue hasta ahora que Adobe se manifestó y reveló el momento en que matará definitivamente a Flash para Android.

Esto no quiere decir que de tener el APK no lo podrán instalar más adelante y mucho menos dejará de funcionar a quienes ahora mismo lo tienen instalado en sus terminales. Sólo no habrá ningún tipo soporte para correcciones de fallos o futuras actualizaciones para mejorar la compatibilidad porque es inevitable el avance. Leer más “Adobe matará Flash para Android mañana”

Camera +Turned Down Acquisitions From Adobe, Google, Twitter; Also Says “F*ck The VCs”


Camera+ …the-ultimate-photo-app-e1292981987493

http://techcrunch.com

Two years ago, app developer tap tap tap launched Camera+ onto the App Store. For only a buck, users could get way more mileage out of the mobile photography experience, bringing 27 color effects and granular controls to their iPhone cameras. These features have made it one of the most popular camera apps out there. So popular, in fact, that Camera+ rang in its second birthday today with its 8 millionth download, tap tap tap founder John Casasanta said in a blog post.

As part of the celebration, Casasanta reflected on his company’s journey over the past two years. In his post, he reveals that tap tap tap received a handful of acquisition offers from several notable names: “It started with Adobe, then went to Zynga (for The Heist, not really for Camera+), then Google. And most recently, Twitter.”

The startup has also apparently had plenty of interest from VCs and was recently close to the finalizing its first round of financing. However, the team decided against closing the round, Casasanta says, because they “didn’t like the direction the investors were trying to push us in,” and instead chose to remain independent.

In a rallying cry for all those who forego outside investment, the founder then exposed his middle finger to the world’s venture capitalists, saying, “I’ve said it before and I’ll say it again … f*ck the VCs!”

In a post from 2008, which he links to, Casasanta outlines his quarrels with VCs, saying:

In a nutshell, VCs will give you just enough money to get the ball barely rolling, but then repeatedly force your hand in later funding rounds (if you even make it that far). They’ll have you by the cojones and you’ll have no choice but to give up more and more of what you’ve built through your blood and sweat. And what’s worse, VCs typically bet on a large group of startups with the expectations that one will hit big (the 1 in 10 guideline).

So what about the ones that don’t make it? Well, the founders may very well care about their creations deeply. But the VCs will be

quick to amputate and cauterize. They’ll cut their losses in a heartbeat no matter how this would affect the people who’ve poured their souls into their babies. I’ve known many people who’ve been in this predicament over the years and it’s unfortunate to say the least.

He sounds bitter, like someone who’s been scarred by a deal or two with investors turning sour, but his note of encouragement are words for all punk and indie developers to live by — although it’s probably not advisable for all to follow the same path. Clearly, there are more than a few startups that would kill to have been in the same fortunate position, and would have gladly taken the money. Leer más “Camera +Turned Down Acquisitions From Adobe, Google, Twitter; Also Says “F*ck The VCs””

S. de Cock (Adobe) en #OMExpo: “Nuestras herramientas cubren el hueco entre la creatividad y el marketing”

múltiples herramientas a través de las cuales “desde las empresas tendremos que trabajar en equipo con otras personas y asegurarnos de que todos comprendemos y manejamos la herramienta correctamente”. Por ello es necesario que cubramos el hueco que existe entre la creatividad y el marketing, “para lo que Adobe ofrece todas sus herramientas, como el PhotoShop CS5”.De esta forma, “el proceso creativo se hace más eficiente”.

El siguiente paso de una buena estrategia de marketing digital sería la entrega de esos contenidos que ya hemos creado, “algo a lo que pueden ayudarnos las nuevas tecnologías”. En este sentido, los autores necesitan plataformas y herramientas que les permitan distribuir sus creaciones, algo que desde Adobe pueden contribuir a resolver con programas como el CQ5, para distribuir el contenido a través de diferentes canales y dispositivos.En cuanto al análisis de los contenidos, desde Adobe ofrecen herramientas analíticas para acciones de marketing digital “con las que ofrecemos una visión global de cada acción así como los resultados de la interacción de unos canales con otros”.Desde MarketingDirecto.com les ofreceremos próximamente los vídeos de OMExpo Madrid 2012.


http://www.marketingdirecto.com 

Aprovechar el potencial del marketing digital es algo a lo que Adobe Digital Marketing Suite puede ayudarnos. Así nos lo ha explicado esta mañanaSebastien de Cock, Enterprise Partner Solution Architect de Adobe Systems, en una ponencia celebrada en la feria del marketing digital OMExpo Madrid 2012, a la que estamos asistiendo desde MarketingDirecto.com.

La sesión ha estado dirigida a los marketeros online y a los managers de e-commerce con el fin de demostrarles cómo se puede reducir el tiempo que dedican al mercado, enseñarles a evitar la brecha entre el marketing y las nuevas tecnologías y cómo pueden ejecutar y monitorizar las campañas multicanal.Sebastien comenzaba diciendo que “digital media es algo con lo que todos estamos familiarizados, que contempla herramientas creativas y de publicación de contenidos” pero “de lo que vamos a hablar hoy es de marketing digital”.

Para ello, “tenemos la adquisición y conversión de contenidos en primer lugar, contenidos que podemos sacar de diversas fuentes”.De esta forma, “el primer paso es crear contenido, después difundirlo, analizarlo y, finalmente, optimizarlo”, aseguraba Sebastien. Para la creación de contenidos, Adobe ofrece… Leer más “S. de Cock (Adobe) en #OMExpo: “Nuestras herramientas cubren el hueco entre la creatividad y el marketing””

What the Demise of Flash Means for the User Experience

Adobe’s decision to cease development of the mobile Flash platform and increase their investment in HTML5-related efforts created perhaps the final piece of conclusive evidence that HTML5 is the current go-to technology for creating ubiquitous user experiences regardless of device.

While there’s been an abundant amount of discussion on what this means to developers, there’s been a lack of focus on what this means to the overall user experience (UX). If HTML5 thrives where Flash struggled and becomesthe dominator in the choice for new mobile and desktop technology, will users benefit from the transition? Yes, as long as designers and developers do their jobs right.

Different stroke for different folks

Apples and oranges. The question is, which one’s Flash?

It might seem strange to compare Flash and HTML5 at all, since they are so inherently different. Whereas Flash is proprietary, HTML5 is continually developing through open source collaboration. If Flash is a seasoned monarchy, then HTML5 is the wild wild west. It’s important to note that there are tons of applications and sites in which Flash and native apps will remain the preferred choice of implementation. However, that doesn’t mean that we can’t explore the major differences between the two in order to discuss the gaps that HTML5 can fill where Flash is lacking.

Flash, by nature, is a control freak. It demands browsers have the latest plugin, or it will be sure to let you know if it’s unhappy with your version – perhaps even go on strike until you upgrade. It thrives on presenting a consistent, desktop-centric experience of typefaces and layout, and never bothers to worry about changing the user experience based on device nor the context of what you might want to do on that device. But Flash has had years to evolve from the land of bouncy ball demos and splash screens to the product for creating some fantastically innovative interfaces.

By contrast, HTML5 excels at giving users a delightfully inconsistent experience on any device through the concepts of “graceful degradation” and “progressive enhancement.” Both concepts are designed to provide users the best possible experience each browser allows for, whether a content area displays a static image in Internet Explorer 6, or a fully functional HTML5 video in Chrome. Since desktop browser usage runs the entire spectrum of worst- to best-case scenarios, this way of designing user experiences can help ensure that all users get the most bang for their buck out of their browsers. Gone are the days of being forced into creating identical experiences based on the best performance of the worst browser.

Those who advocate web standards also support the important role HTML5 plays in responsive web design, or the systematic display of content, tasks, and layout, depending on whether the user is viewing the site on a mobile or desktop-sized browser. The reasons why people view the same website on a mobile device versus a desktop is often very different. For example, a user viewing a site for a restaurant while sitting at their office desk could likely want to view a workflow more supportive of exploring the menu, reviews and other content that would help decide if it’s a good place to eat. On the other hand, a user viewing the site from the passenger seat of a car might want to quickly find content based on the assumption that they have already decided to eat there, such as directions or the phone number.


By SuAnne Hall  
http://www.uxbooth.com/blogSuAnne Hall

Adobe’s decision to cease development of the mobile Flash platform and increase their investment in HTML5-related efforts created perhaps the final piece of conclusive evidence that HTML5 is the current go-to technology for creating ubiquitous user experiences regardless of device.

While there’s been an abundant amount of discussion on what this means to developers, there’s been a lack of focus on what this means to the overall user experience (UX). If HTML5 thrives where Flash struggled and becomesthe dominator in the choice for new mobile and desktop technology, will users benefit from the transition? Yes, as long as designers and developers do their jobs right.

Different stroke for different folks

Apples and oranges. The question is, which one’s Flash?

It might seem strange to compare Flash and HTML5 at all, since they are so inherently different. Whereas Flash is proprietary, HTML5 is continually developing through open source collaboration. If Flash is a seasoned monarchy, then HTML5 is the wild wild west. It’s important to note that there are tons of applications and sites in which Flash and native apps will remain the preferred choice of implementation. However, that doesn’t mean that we can’t explore the major differences between the two in order to discuss the gaps that HTML5 can fill where Flash is lacking.

Flash, by nature, is a control freak. It demands browsers have the latest plugin, or it will be sure to let you know if it’s unhappy with your version – perhaps even go on strike until you upgrade. It thrives on presenting a consistent, desktop-centric experience of typefaces and layout, and never bothers to worry about changing the user experience based on device nor the context of what you might want to do on that device. But Flash has had years to evolve from the land of bouncy ball demos and splash screens to the product for creating some fantastically innovative interfaces.

By contrast, HTML5 excels at giving users a delightfully inconsistent experience on any device through the concepts of “graceful degradation” and “progressive enhancement.” Both concepts are designed to provide users the best possible experience each browser allows for, whether a content area displays a static image in Internet Explorer 6, or a fully functional HTML5 video in Chrome. Since desktop browser usage runs the entire spectrum of worst- to best-case scenarios, this way of designing user experiences can help ensure that all users get the most bang for their buck out of their browsers. Gone are the days of being forced into creating identical experiences based on the best performance of the worst browser.

Those who advocate web standards also support the important role HTML5 plays in responsive web design, or the systematic display of content, tasks, and layout, depending on whether the user is viewing the site on a mobile or desktop-sized browser. The reasons why people view the same website on a mobile device versus a desktop is often very different. For example, a user viewing a site for a restaurant while sitting at their office desk could likely want to view a workflow more supportive of exploring the menu, reviews and other content that would help decide if it’s a good place to eat. On the other hand, a user viewing the site from the passenger seat of a car might want to quickly find content based on the assumption that they have already decided to eat there, such as directions or the phone number. Leer más “What the Demise of Flash Means for the User Experience”

Ya se puede descargar Chrome para Android

Después de varios años de ausencia en el panorama móvil, Google ha lanzado una versión de su conocido navegador para smartphones y tabletas, aunque con limitaciones. Sólo se puede descargar Chrome en Android 4.0. Ice Cream Sandwich Los usuarios que no dispongan de esta actualización del sistema no tienen acceso. Además, no soporta Flash.

La esperada versión móvil de Chrome acaba de dar el primer paso con el lanzamiento para Android 4.0. De momento sólo estará disponible para los dispositivos que tengan la última actualización del sistema, también llamada Ice Cream Sandwich.

El navegador, reputado por su ligereza y su sencillez, está disponible para descargar en versión beta para Android 4.0. Esto es un comienzo para que Google lleve Chrome a otras plataformas, como iOS.


http://www.ticbeat.com/apps/descargar-chrome-android/
-.-
chrome

Después de varios años de ausencia en el panorama móvil, Google ha lanzado una versión de su conocido navegador para smartphones y tabletas, aunque con limitaciones. Sólo se puede descargar Chrome en Android 4.0. Ice Cream Sandwich Los usuarios que no dispongan de esta actualización del sistema no tienen acceso. Además, no soporta Flash.

La esperada versión móvil de Chrome acaba de dar el primer paso con el lanzamiento para Android 4.0. De momento sólo estará disponible para los dispositivos que tengan la última actualización del sistema, también llamada Ice Cream Sandwich.

El navegador, reputado por su ligereza y su sencillez, está disponible para descargar en versión beta para Android 4.0. Esto es un comienzo para que Google lleve Chrome a otras plataformas, como iOS.

Leer más “Ya se puede descargar Chrome para Android”