Firefox, 3.000 millones de complementos descargados en Firefox


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Complementos de Firefox

El navegador Mozilla Firefox no atraviesa su mejor momento, tras la pérdida de su segunda posición en el mercado en detrimento de Google Chrome y tras los pobres resultados que está arrojando suestrategia de realizar actualizaciones cada poco tiempo (siguiendo el camino de Chrome). No obstante, existen algunas noticias que arrojan luz sobre el navegador, entre ellas, el hecho de que ya se haya alcanzado la cifra redonda de 3.000 millones de descargas de complementos para este programa.

Uno de los principales atractivos con los que ha contado Firefox en los últimos años son los complementos, que permiten mejorar la personalización del programa y también su rendimiento. La compañía comenzó a desplegar estos pequeños programitas a partir de 2004, y desde entonces la cifra ha aumentado hasta rebasar los 3.000 millones. Mozilla tardó cuarenta y nueve meses en alcanzar las 1.000 millones de descargas, pero desde entonces el periodo ha disminuido hasta los 20 meses para las 2.000 millones de descargas y otros 24 meses para las 3.000 millones.

Actualmente, existen más de 150.000 complementos disponibles para su descarga desde la web (todos ellos completamente gratuitos). Estos programas pertenecen a una comunidad de más de 25.000 desarrolladores. A pesar de que muchas veces se tiende a olvidar este aspecto cuando se habla de Firefox en los medios, el navegador se vertebra en torno a estos añadidos (no en vano, más del 85% de los usuarios de Firefox han descargado por lo  menos uno de estos complementos, y la media de complementos por usuario de este navegador es de cinco).

El complemento que mayor éxito ha conseguido amasar ha sido Adblock Plus Leer más “Firefox, 3.000 millones de complementos descargados en Firefox”

Firefox Data Visualization Shows You How Dumb Your Passwords Are

Do you reuse passwords across multiple websites? The habit is alarmingly common, despite being a well-known security risk. You know how the warning goes: If you use the same password across a number of different websites and one of those accounts is compromised, some evildoer could infiltrate the other sites, potentially exposing a wide range of personal data and even putting one’s finances or identity at risk.

Mozilla knows all too well the online privacy and security issues that its users face. Its Firefox browser is the gateway to the Web for millions of people, and it doesn’t take that responsibility lightly. Mozilla Labs recently launched what it calls the Watchdog initiative to help users understand and manage passwords and privacy-related matters.

The latest Watchdog project to see the light of day is a Firefox add-on called the Password Reuse Visualizer. Once installed, it allows users to see a data visualization of their stored passwords and how they’re being used across sites.


Do you reuse passwords across multiple websites? The habit is alarmingly common, despite being a well-known security risk. You know how the warning goes: If you use the same password across a number of different websites and one of those accounts is compromised, some evildoer could infiltrate the other sites, potentially exposing a wide range of personal data and even putting one’s finances or identity at risk.

Mozilla knows all too well the online privacy and security issues that its users face. Its Firefox browser is the gateway to the Web for millions of people, and it doesn’t take that responsibility lightly. Mozilla Labs recently launched what it calls the Watchdog initiative to help users understand and manage passwords and privacy-related matters.

The latest Watchdog project to see the light of day is a Firefox add-on called the Password Reuse Visualizer. Once installed, it allows users to see a data visualization of their stored passwords and how they’re being used across sites. Leer más “Firefox Data Visualization Shows You How Dumb Your Passwords Are”

Five Unique Calls to Action that Will Make You Click Twice

The call to action is the “Holy Grail” of every marketer. Get it right, and you’re swimming in sales. Get it wrong, and your traffic tends to stagnate. You may get lots of visits, but little to show for it. To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.
Address Customer Reluctance Upfront (LightCMS)

LightCMS does this wonderfully, although you have to scroll all the way to the bottom of their page to find it. Their call to action button includes numerous statements that propel the hesitant customer forward: Try it yourself. It’s free. No Commitment. No payment information required. Takes less than 60 seconds.


call-to-action

The call to action is the “Holy Grail” of every marketer.  Get it right, and you’re swimming in sales.  Get it wrong, and your traffic tends to stagnate.  You may get lots of visits, but little to show for it.  To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.

Address Customer Reluctance Upfront (LightCMS)

LightCMS does this wonderfully, although you have to scroll all the way to the bottom of their page to find it.  Their call to action button includes numerous statements that propel the hesitant customer forward:  Try it yourself. It’s free. No Commitment. No payment information required. Takes less than 60 seconds.

speaklight call to action example

Think Outside the Rectangle (Storenvy)

Most call to action buttons are simply rectangles, but some of the highest click-through rates have been reported on buttons that break outside the box.  Unusual shapes or even rounded buttons, such as Storenvy’s Join Now, give the appearance of an actual button to be pressed.  With more and more people browsing on touch-screen smart phones, making buttons stand out with a slight beveled edge or shadow gives the appearance of “pressability”.

storenvy call to action example

What Happens After I Push It? (Mozilla Firefox)

As enticing as your graphics look, many people don’t convert because they don’t know what will happen after they click.  One call to action button that solves this issue beautifully is Mozilla Firefox’s own download button.  Not only does it tell you the approximate size of the download, but correctly guesses the language and operating system from the browser you’re currently using. Having a small downward arrow icon beside “Free Download” immediately lets the user know what will happen when they click. Leer más “Five Unique Calls to Action that Will Make You Click Twice”

Effective Tour Pages: Trends and Showcase

I was recently working on the tour page for Vandelay Premier and doing some research on other tour pages to gather inspiration. I decided to put this post together because it is a topic that can have a great deal of impact on the success of a web app or web business.

Looking at the analytics data shortly after launching Vandelay Premier it was obvious that the tour page will have an incredibly significant impact on the success of the site. When visitors arrive at a site that they are not familiar with the tour page is very inviting since it promises to help them get acquainted with the site very quickly. Many sites and apps place a link or a button for the tour in a very prominent location, so it provides a very valuable opportunity to sell.

By looking at the trends and examples of well-designed tour pages you can pick up some ideas for use in your own work. Here we will cover some of the most common trends of tour pages and we’ll include a showcase of pages for your own inspiration. [Más…]
Trends of Tour Pages:
1. Lists of Features and/or Benefits

The most important job of a tour page is to show a visitor why they should care about the site or product, and what it can do for them. Effective tour pages break down the main features, benefits, or selling points in a way that shows visitors how useful it can be to them. The screenshot below shows how Basecamp quickly lists the benefits, and visitors can click on any of them for more information.


(…)

By looking at the trends and examples of well-designed tour pages you can pick up some ideas for use in your own work. Here we will cover some of the most common trends of tour pages and we’ll include a showcase of pages for your own inspiration.

Trends of Tour Pages:

1. Lists of Features and/or Benefits

The most important job of a tour page is to show a visitor why they should care about the site or product, and what it can do for them. Effective tour pages break down the main features, benefits, or selling points in a way that shows visitors how useful it can be to them. The screenshot below shows how Basecamp quickly lists the benefits, and visitors can click on any of them for more information.

Basecamp"" Leer más “Effective Tour Pages: Trends and Showcase”

Firefox 4 Beta 2 Introduces Web Apps…Err… App Tabs

The latest release of the Firefox 4 beta has arrived and among the handful of new features introduced this round is the addition of “App Tabs.” These favicon-sized tabs let you pin your most frequently used programs to the top-left side of your tab bar. In an introductory video, Mozilla suggests tabs for email, calendar, IM and streaming music – you know, Web applications.

But this new feature isn’t a copycat of competing browser Google Chrome’s forthcoming Web App support and accompanying Web App Store, sadly. It’s a copycat of Chrome’s simple “pin tab” option instead.

App Tabs are Just “Pinned Tabs” – No “Web Apps” Here

In Firefox, the ability to “pin tabs” – that is, make them into smaller tabs represented only by a favicon – has long been possible through the addition of a Firefox add-on. In Firefox 4 Beta 2, it’s now a native feature. And while, yes, this is progress, it’s also a somewhat disappointing reminder of how far Firefox has fallen behind Google Chrome, which has always had the “pin tab” feature in place, but shrank it down to favicon size back in October of 2009.


Written by Sarah Perez

The latest release of the Firefox 4 beta has arrived and among the handful of new features introduced this round is the addition of “App Tabs.” These favicon-sized tabs let you pin your most frequently used programs to the top-left side of your tab bar. In an introductory video, Mozilla suggests tabs for email, calendar, IM and streaming music – you know, Web applications.

But this new feature isn’t a copycat of competing browser Google Chrome’s forthcoming Web App support and accompanying Web App Store, sadly. It’s a copycat of Chrome’s simple “pin tab” option instead.

App Tabs are Just “Pinned Tabs” – No “Web Apps” Here

In Firefox, the ability to “pin tabs” – that is, make them into smaller tabs represented only by a favicon – has long been possible through the addition of a Firefox add-on. In Firefox 4 Beta 2, it’s now a native feature. And while, yes, this is progress, it’s also a somewhat disappointing reminder of how far Firefox has fallen behind Google Chrome, which has always had the “pin tab” feature in place, but shrank it down to favicon size back in October of 2009.

Video:
http://www.youtube.com/watch?v=55PnjIfC6cw&feature=player_embedded

Google has long since moved on from basic pinned tabs and plans now for a built-in Web Application Store which will feature apps like those from Google itself (Gmail, Calendar, Docs) as well as choice selections from across the Web (Twitter, Facebook, Dropbox, etc.). The store is open to all developers and will feature both free and paid applications. Leer más “Firefox 4 Beta 2 Introduces Web Apps…Err… App Tabs”

Google to Discontinue Nexus One

Now, Google is discontinuing the Nexus One altogether. On July 16, the company announced that it received its final order from the phone’s manufacturer, HTC. [Más…]

The Android ecosystem as a whole is in no danger. There are a host of phones available running on that platform. By one measure, Android is even outpacing iOS. But the Nexus One was the Google phone, as opposed to simply an Android phone. Perhaps Google has found manufacturing and marketing hardware is outside their comfort zone.

nexus_one_logo_jan09.jpgLike all situations in which a product is gone forever, it’s not gone forever. Customers will still be able to buy the Nexus One in Europe and developers will be able to lay their hands on it for the time being.


Written by Curt Hopkins


nexus_one_logo.pngDespite coming in second in ReadWriteWeb’s 2010 Best of the Web poll, the sales numbers for Google‘s Nexus One were dismal. In the same amount of time it took Apple to sell 1 million iPhones, Google only sold 135,000 of the Android-powered Nexus.

Now, Google is discontinuing the Nexus One altogether. On July 16, the company announced that it received its final order from the phone’s manufacturer, HTC. Leer más “Google to Discontinue Nexus One”

Ford Ka lanza una edición limitada que integra Windows Live Messenger


David Garcia

fordka_messenger_2010_28

¿Cuántas personas caben en un Ford Ka? La incógnita de la capacidad de un Ford Ka no se ha despejado aún. Eso sí, lo más probable es que no vaya a tardar mucho en resolverse aunque sea de manera virtual. Ford se ha unido a Windows Live Messenger para crear una edición limitada de 500 unidades de Ford Ka, en el que se integrará un móvil HTC con el popular cliente de mensajería instantánea. Para dar a conocer el Ford Ka Windows Live Messenger Edition, han pedido a los usuario que llenen un Ka con el mayor número posible de amigos en CuantosamigoscabenenunKa.com.

Y es de suponer que son muchos los contactos que los usuarios van a intentar calzar en el pequeño coche. La cosa no va a ser sencilla, ya que más de 13.000 personas se han registrado durante los primeros días para hacerse con el utilitario.

Con esta campaña, Ford y Microsoft celebran el lanzamiento de este modelo exclusivo, Leer más “Ford Ka lanza una edición limitada que integra Windows Live Messenger”