Aviva campaign offers customers five minutes of fame

– Warsaw: Intercontinental hotel cityscape

The outdoor campaign, “You are the Big Picture”, created by Abbott Mead Vickers (AMV BBDO), features real stories of Aviva customers, employees, business partners and communities, to convey their value to the business.

One building in six cities across the world including London, Warsaw, Paris, Singapore, Delhi and Mumbai, will project pictures of the public. Buildings will include The National Theatre in London, Ave Charles de Gaulle in Paris and Hotel Intercontinental in Warsaw.

The campaign was booked by Publicis Group media agency ZenithOptimedia with its Aegis joint venture specialist Meridian Outdoor and Aegis out-of-home agency Posterscope.

Booked through outdoor media owner JCDecaux, activoty includes wall and tunnel wraps in radio stations, digital 6-sheets, Transvision, banners, pennants, floor media and 6-sheets across major stations in London.

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Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings across the world as part of its first global brand campaign.

– Warsaw: Intercontinental hotel cityscape

The outdoor campaign, “You are the Big Picture”, created by Abbott Mead Vickers (AMV BBDO), features real stories of Aviva customers, employees, business partners and communities, to convey their value to the business.

One building in six cities across the world including London, Warsaw, Paris, Singapore, Delhi and Mumbai, will project pictures of the public. Buildings will include The National Theatre in London, Ave Charles de Gaulle in Paris and Hotel Intercontinental in Warsaw.

The campaign was booked by Publicis Group media agency ZenithOptimedia with its Aegis joint venture specialist Meridian Outdoor and Aegis out-of-home agency Posterscope.

Booked through outdoor media owner JCDecaux, activoty includes wall and tunnel wraps in radio stations, digital 6-sheets, Transvision, banners, pennants, floor media and 6-sheets across major stations in London. Leer más “Aviva campaign offers customers five minutes of fame”

Army sidelines recruitment marketing

By Gemma Charles

The Ministry of Defence (MoD) has confirmed marketing will be a low priority in its review of Army recruitment following the decision to end its relationship with Publicis, the current lead strategic creative agency, by 2012.
Army: ‘start thinking soldier’ Publicis campaign
Army: ‘start thinking soldier’ Publicis campaign

The decision was made as part of the Recruiting Partnering Project (RPP) – a long-running review under which the MoD has invited companies to form consortia to which it plans to outsource all aspects of Army recruitment, from marketing to the management of Army Careers Offices.

Publicis, which was part of the Mulberry Group consortium, will not take part in the final stage of selection.

The two remaining consortia are the Prospector Group, for which the ad agency partner is Abbott Mead Vickers BBDO, and The Capita Group, which is working with JWT.

Colonel Andrew Chapman, who is overseeing the RPP, said the MoD is taking a broad look at recruitment practices, and confirmed that marketing is being viewed as a “very small part” of the overall review.


By Gemma Charles

The Ministry of Defence (MoD) has confirmed marketing will be a low priority in its review of Army recruitment following the decision to end its relationship with Publicis, the current lead strategic creative agency, by 2012.

Army: 'start thinking soldier' Publicis campaign
Army: ‘start thinking soldier’ Publicis campaign

The decision was made as part of the Recruiting Partnering Project (RPP) – a long-running review under which the MoD has invited companies to form consortia to which it plans to outsource all aspects of Army recruitment, from marketing to the management of Army Careers Offices.

Publicis, which was part of the Mulberry Group consortium, will not take part in the final stage of selection.

The two remaining consortia are the Prospector Group, for which the ad agency partner is Abbott Mead Vickers BBDO, and The Capita Group, which is working with JWT.

Colonel Andrew Chapman, who is overseeing the RPP, said the MoD is taking a broad look at recruitment practices, and confirmed that marketing is being viewed as a “very small part” of the overall review. Leer más “Army sidelines recruitment marketing”