Contact forms are something that we all have on our sites, but it is something we don’t give much time and attention to. I know I used to think very little of them until I boosted my conversion rate on NeilPatel.com by 26% just from removing 1 form field.
If you are looking to squeeze more dollars out of your existing traffic, you need to start running A/B tests. If you have at least 10,000 monthly visitors, you should consider running 1 new A/B every other month, if not once a month.
With my business we typically run 1 A/B test every 2 weeks and although many of the tests fail, we usually find a winner 1 out every 4 tests that boosts our conversion rate by at least 20 percent.
One of the main ways I’ve been able to have great success is by learning from other entrepreneurs. Each week, a group of entrepreneurs, including me, discuss A/B tests that we had success or failures with. We share data with each other, which then helps all of us come up with new A/B tests to try.
Here are 11 obvious A/B tests you should try:
Test #1: Add the word FREE in your ads
Eric Siu from TreeHouse manages thousands of dollars in ad buys each week. One of his main channels of acquisition is remarketing. He tested out a lot of different ad types, but found his cost per acquisition (CPA) to be around $60. He changed the color of the ads, the call to actions and many other elements within the ad, but none of them had a major impact on the CPA.
He then tested adding the word “FREE” within his ads.
That one word resulted in his CPA to decrease from $60 to $43 a signup.
Test #2: Create an explainer video
I’ve created a handful of explainer videos, but they were all done wrong. Once I learned what elements needed to be in an explainer video to help boost conversions, I instantly saw an increase in our conversions.
By adding a video that had the same exact message as our homepage copy on CrazyEgg.com, we were able to increase homepage conversions by 64%. The big lesson I learned there was that people don’t always like reading text, but they are open to listening to a short video that explains a product or service.
Test #3: Have your signup button scroll with the visitor
On TreeHouse’s library page they noticed that people were reading their content on and scrolling down, but they weren’t clicking on the signup button. So at first they tested changing the color of the signup button from grey to green.
The change in color had somewhat of an impact, but it didn’t have a large enough impact. So they tested a concept similar to what Facebook does… in which their main navigation bar scrolls with the reader. And because the signup button is in the navigation, it would cause people to notice the button.
This simple change increased conversions on this one page by 138%.
Test #4: Removing forms fields
On NeilPatel.com I collect leads from individuals and companies who are interested in increasing their online traffic and more importantly online revenue. My submission form contained 4 fields:
I didn’t think that having 4 form fields would affect my conversion rate because it doesn’t take too long to fill them all out. I ran a quick test to see if replacing the revenue field with a open field asking “what can help you with” would affect conversions as some people may not want to share their revenue.
That test didn’t have an impact on my conversion rate. I then decided to remove the “revenue” field all together and only have 3 form fields.
That boosted the conversion rate by 26%.
Test #5: Create a two-step checkout process Leer más “Some Obvious A/B Tests You Should Try | by Neil Patel”
In our recently released MarketingSherpa 2012 Website Optimization Benchmark Report, we asked about average conversion rates …
Q. Please write in your organization’s average conversion rate.
It’s human nature to see a number and to instantly think of it as a fact, so let me first briefly mention the limits of numbers. Just because you see the numbers above, don’t assume that all of your, for example, media and publishing competitors are getting 10% conversion rates for every offer.
These numbers are simply meant to give you a general idea of how certain industries are fairing as you work on your own conversion rate optimization efforts.
“Where ever you are, you should also try to figure out how you can improve your conversion rate 5-10% monthly,” is how Bryan Eisenberg, Managing Partner, Eisenberg Holdings, put it in “Average Conversion Rate by Industry 2012.”
The glass is half empty *Full story
Do you know NOTHING about A/B testing? Then there are plenty of introductory posts for you below.
Are you a SEASONED PRO?Then seek out the case studiesand more advanced lessons. Personally, I believe you can learn at least one new idea to inspire you as to what you could test, from any good blog post.
For A/B Testing Beginners
A/B Testing has been used by a number of online entrepreneurs for a long time now. With the huge benefits that it promises, this is not that surprising. Small businesses, medium-scale enterprises and large companies all benefit from A/B Split Testing.
What is A/B Split Testing?
Steps in Conducting A/B Testing
First: Determine why you need to do an A/B testing. Leer más “How to Increase Your Blog and Website Sales Conversion Rates with A/B Split Testing”
Conversion rate optimization isn’t always all kittens and rainbows. Sometimes you test things that you’re sure will send your conversions through the roof, but it ends up going over like a lead balloon. Sales plummet, sign ups slow to a trickle…
And you freeze.
The most important step you can take is to roll your site back to its pre-test glory. And you might be inclined to just keep it there because testing the wrong things (again) could send your traffic into a tailspin.
But before you swear off testing ever again, consider the following tips. Not only will you be able to recover more quickly, but you’ll also be able to create a testing and optimization plan that helps you pinpoint where your target audience is slipping through the cracks – and get them back.
Welcome to Testing.
You aren’t the first person who has gone through this – and you certainly won’t be the last. It’s completely natural to go into this with high expectations, but what you’re seeing is possibly a more down-to-earth result. Don’t look at this as if your idea is worthless or your site is ruined – this is why we test. Once you understand that this is a positive step forward, you can start thinking like a real conversion optimization scientist – crunching numbers and trying different changes to see what resonates with your unique audience.
Real data and hard numbers are preferable to gut feelings and instincts any day – especially when it comes to maximizing your sales and subscribers. So let’s get started. Leer más “What to Do When Conversion Optimization Goes Bad”