The Marketer’s Guide to Quora

If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to simply answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic from Aardvark to Zumba. Learn how to get the most out Quora, from creating the perfect profile to submitting the best answers.
Why Quora?

Why should you check out Quora? Here are five great reasons:

You can get exposure to Quora’s 1.5 million monthly visitors worldwide.
You can demonstrate your expertise on almost any topic.
You can get insights from experts in any industry.
You can give direct answers to anyone asking about your business, products, or services.
You can share content from other websites (including your own) in topic-focused boards on your profile.

Now that you know why you should join, let’s look at how to get the most out of Quora, starting with your profile.
Your Quora Profile

Once you’ve signed up for Quora by connecting with Facebook or Twitter (or creating an account on Quora by saying you don’t have Facebook or Twitter), your first task is to create your profile. There is no purpose of getting exposure by demonstrating your industry expertise if people go to your profile to learn more about you and there is nothing there.

To edit your profile, click on your name in the top menu bar. Then click on the Edit links to add your headline and profile content.


 

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If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to simply answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic from Aardvark to Zumba. Learn how to get the most out Quora, from creating the perfect profile to submitting the best answers.

Why Quora?

Why should you check out Quora? Here are five great reasons:

  1. You can get exposure to Quora’s 1.5 million monthly visitors worldwide.
  2. You can demonstrate your expertise on almost any topic.
  3. You can get insights from experts in any industry.
  4. You can give direct answers to anyone asking about your business, products, or services.
  5. You can share content from other websites (including your own) in topic-focused boards on your profile.

Now that you know why you should join, let’s look at how to get the most out of Quora, starting with your profile.

Your Quora Profile

Once you’ve signed up for Quora by connecting with Facebook or Twitter (or creating an account on Quora by saying you don’t have Facebook or Twitter), your first task is to create your profile. There is no purpose of getting exposure by demonstrating your industry expertise if people go to your profile to learn more about you and there is nothing there.

To edit your profile, click on your name in the top menu bar. Then click on the Edit links to add your headline and profile content.

quora profile editing

Be sure to include links in your profile to your main website or main social accounts. This should help lead to traffic back to your website from Quora.

Finding & Following Topics… Leer más “The Marketer’s Guide to Quora”

Why WOM Trumps Q&A Ahora

Guinea pigs (cuy): as cute as they are delicious, especially when friends tell you where to find the tastiest ones

The post below was originally published in MediaPost’s Social Media Insider
Why WOM Trumps Q&A Ahora

It was a strange experience working as a social marketing strategist while planning my July vacation to South America. I had especially high hopes for question and answer sites, given how much they’ve evolved since the days when it was just Yahoo Answers competing with the now-defunct Google Answers. I thought I’d write a column about the recommendations the sites provided, but then I started asking questions and the answers underwhelmed.


IMG_4018
Guinea pigs (cuy): as cute as they are delicious, especially when friends tell you where to find the tastiest ones

The post below was originally published in MediaPost’s Social Media Insider

Why WOM Trumps Q&A Ahora

It was a strange experience working as a social marketing strategist while planning my July vacation to South America. I had especially high hopes for question and answer sites, given how much they’ve evolved since the days when it was just Yahoo Answers competing with the now-defunct Google Answers. I thought I’d write a column about the recommendations the sites provided, but then I started asking questions and the answers underwhelmed. Leer más “Why WOM Trumps Q&A Ahora”

3 webs sociales para demostrar tu visión de negocio

Los propietarios de pequeñas empresas tienen que saber mirar más allá de las cifras de ventas si quieren conseguir un impacto positivo en los social media. Hoy en día, los empresarios con experiencia mantienen una presencia en los social media además de otras actividades online para conseguir mayor afinidad hacia su marca a través de sus esfuerzos en internet.

Páginas como Aardvark, Quora y LinkedIn ofrecen a las empresas profesionales expertos y fuentes educativas. Además, también son muy útiles para demostrar experiencia en áreas concretas de interés. Contribuir activamente en estas áreas comunidades puede ayudarte a hacerte un nombre, y por tanto, también a tu compañía, que se asocie a un campo, categoría o tema en particular, ha publicado Mashable.

Pero también el uso de estos sitios online se extiende más allá de construir una visión de negocio en la web. Como propietario de una empresa, participar en las redes sociales más nuevas te ayuda a introducirte en el influyente círculo de los primeros usuarios de los social media. Establecer conexiones digitales con este grupo en la esfera profesional tendrá un montón de ventajas empresariales a largo plazo.

Aardvark
Esta iniciativa comprada recientemente por Google vive de la filosofía de que la respuesta a cualquiera de tus preguntas se encuentra a unos pocos grados de separación. Este servicio permite que los usuarios envíen una pregunta y, mediante un sistema algorítmico, buscan la persona más adecuada en su red de usuarios para responder. Los factores algorítmicos van desde las relaciones de amistad y temas auto seleccionados en los que el usuario es experto, a rastrear a los amigos de los amigos para que el usuario que ha realizado la pregunta obtenga una respuesta en un corto plazo de tiempo.


Los propietarios de pequeñas empresas tienen que saber mirar más allá de las cifras de ventas si quieren conseguir un impacto positivo en los social media. Hoy en día, los empresarios con experiencia mantienen una presencia en los social media además de otras actividades online para conseguir mayor afinidad hacia su marca a través de sus esfuerzos en internet.

Páginas como Aardvark, Quora y LinkedIn ofrecen a las empresas profesionales expertos y fuentes educativas. Además, también son muy útiles para demostrar experiencia en áreas concretas de interés. Contribuir activamente en estas áreas comunidades puede ayudarte a hacerte un nombre, y por tanto, también a tu compañía, que se asocie a un campo, categoría o tema en particular, ha publicado Mashable.

Pero también el uso de estos sitios online se extiende más allá de construir una visión de negocio en la web. Como propietario de una empresa, participar en las redes sociales más nuevas te ayuda a introducirte en el influyente círculo de los primeros usuarios de los social media. Establecer conexiones digitales con este grupo en la esfera profesional tendrá un montón de ventajas empresariales a largo plazo.

Aardvark
Esta iniciativa comprada recientemente por Google vive de la filosofía de que la respuesta a cualquiera de tus preguntas se encuentra a unos pocos grados de separación. Este servicio permite que los usuarios envíen una pregunta y, mediante un sistema algorítmico, buscan la persona más adecuada en su red de usuarios para responder. Los factores algorítmicos van desde las relaciones de amistad y temas auto seleccionados en los que el usuario es experto, a rastrear a los amigos de los amigos para que el usuario que ha realizado la pregunta obtenga una respuesta en un corto plazo de tiempo. Leer más “3 webs sociales para demostrar tu visión de negocio”

6 ways to get your burning questions answered online

Got a question you can’t find the answer to or are too lazy to search for?

It’s getting increasingly easy to get good answers from the web quickly. Here are some of the best services to use to get your answer in no time at all.

Aardvark
Best for: Fast answers from people who (hopefully) know what they’re talking about.

Google-owned Aardvark service works by analysing your question, tagging it with a topic and sending it straight to people who have expressed an interest in that topic. What makes Aardvark fast is that many users sign up to receive questions via IM and can reply straight back with an answer if they choose.

Google is currently using Aardvark as a customer support service for YouTube and it’s easy to imagine them transforming it into a fully fledged ‘mutual support network’ for users of all its services in the future.


Got a question you can’t find the answer to or are too lazy to search for?

It’s getting increasingly easy to get good answers from the web quickly. Here are some of the best services to use to get your answer in no time at all.

Aardvark
Best for: Fast answers from people who (hopefully) know what they’re talking about.

Google-owned Aardvark service works by analysing your question, tagging it with a topic and sending it straight to people who have expressed an interest in that topic. What makes Aardvark fast is that many users sign up to receive questions via IM and can reply straight back with an answer if they choose.

Google is currently using Aardvark as a customer support service for YouTube and it’s easy to imagine them transforming it into a fully fledged ‘mutual support network’ for users of all its services in the future.

Quora
Best for: In-depth answers and debates.

Quora looks and feels like a place for serious questions and lengthy answers. It delivers, too; Quora has a community of users who like to give detailed answers and long, informed conversations can often grow out of a simple question.

Elegantly designed, Quora comes highly recommended when you want to start a debate, not just quickly find out who the third king of Spain was.

LinkedIn Answers
Best for: Career and profession-related questions.

Hidden away in the ‘More’ section of LinkedIn’s navigation bar, LinkedIn Answers is focused on professional questions. Categories include “Law and Legal”, “Finance and Accounting” and “Sustainability”. Yes, this is serious stuff but if you need an answer to a work-related question this could well be the best place to go.

Answers are sourced from your connections, their connections and ‘Experts’; people who have answered popular answers in the field you’re interested in. Leer más “6 ways to get your burning questions answered online”

Ask.com Reverts to Its Q.& A. Origins

In recent months, question-and-answer start-ups like Aardvark, which was acquired by Google, and Quora, which recently raised $14 million in venture financing, have led a new generation of search services that zero in on specific questions rather than search terms.

Mr. Leeds said that the new interest in questions comes from the evolving needs of people who do not want to spend a significant amount of time searching on the Web.

“There are still some things that Google doesn’t do very well,” he said. “They are just trying to get you in the neighborhood of an answer. We want to deliver that answer.”


Image representing Ask.com as depicted in Crun...
Image via CrunchBase

By JENNA WORTHAM

Jeeves may be gone, but according to Ask.com, he’s anything but forgotten.

Ask.com, which has tried with scant success to morph itself into a search engine on par with those of Google and Microsoft, is unveiling a new version of its Web site that delivers questions to answers, rather than traditional search results.

The site, which will be introduced in a limited test version on Tuesday, is a throwback to the company’s origins, when its mascot was a dapper butler who fetched answers to questions posed by users. A few years ago, the company phased Jeeves out on its site in the United States (he later had a revival in Britain), and began to emphasize more traditional search functions based around key words and phrases.

“But people never stopped coming to us with their questions,” said Doug Leeds, the president of the company. “We started out that way and that’s what people remember.” Leer más “Ask.com Reverts to Its Q.& A. Origins”