A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer. Plus, readers who like what they see are more likely to share visual guides more than articles.
What do your ideas look like?
The next time you have an idea, grab a piece of paper and sketch it out. Now take a look. How did you translate it from your brain to the page? Did you write a paragraph? Draw a picture? Make a diagram? Now ask a coworker to sketch the same idea – chances are, their page will look very different from yours.
There are many different kinds of thinkers. More often than not, we wind up working with people who understand the world in vastly different ways from ourselves. It’s what we mean when we say, “great ideas can come from anywhere.” Sometimes, what’s obvious in one mode of thinking is remarkably complex in another. By putting different kinds of thinkers on a problem, we can compose a greater range of creative solutions. Leer más “Ten Types of Thinking You’ll Find in a Digital Agency”