Arming My Mafia At 7-Eleven


Originally published in MediaPost

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If, decades from now, I lie on my deathbed having flashbacks of some of the more humiliating moments of my life, then last week’s encounter at a 7-Eleven will be one of them. It was at such an establishment on East 23rd Street in Manhattan where a young, amiable staff member saw me working the Slurpee machine and asked, “Do you need help with that?”

The fact was, I did. I didn’t know how to get the Coke Slurpee to come out, nor did I know how to order an Oscar Mayer hot dog. I was juggling a handful of store-brand products as well, while surreptitiously reaching for my iPhone to document it all (see photos and screenshots on Flickr).

You might ask why I was playing the part of a convenience store anthropologist. No, I wasn’t trying to be the Jane Goodall of the Slurpee kingdom. Instead, I was there, still in my sport jacket following an Internet Week event, to arm my mafia. This mafia consists of nearly 300 friends and virtual associates in Mafia Wars, one of three of Zynga‘s social games (along with FarmVille and YoVille) participating in a cross-promotional deal with 7-Eleven. Leer más “Arming My Mafia At 7-Eleven”