Recent Court Ruling Could Impact Search Strategies

Yesterday in Paris, a court tribunal ordered EBay to pay Louis Vuitton over $310,000 in legal costs and damages for using search terms that “misled consumers,” by driving consumers to the EBay website. The court also supported Louis Vuitton’s claim that EBay’s actions damaged the Louis Vuitton brand.

What I find most interesting about this case is that the terms EBay were bidding on were not “Louis Vuitton.” In fact, EBay bid on misspellings of the brand’s name; Specifically, EBay bid on the words, “Viton,” “Vitton,” and, “Wuiton.”

While I don’t condone online drafting of a brand’s competitors by using the competing companies’ names as a search terms, I am not 100% comfortable with this court decision. Where does one draw the line? What happened to Caveat Emptor? I am REALLY interested in hearing how others feel about this.

Please voice your opinions!


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451 goes 1-on-1 with Rick Clancy, former SVP at Sony Electronics, Inc.

As part of our latest installment in our 451 Heat Q&A series, we had the pleasure of speaking with Rick Clancy, the former Senior Vice President of Corporate Communications for Sony Electronics, Inc.

Rick first began his career at Sony in 1990, and over the course of two decades, was instrumental in overseeing the public relations and corporate communications efforts for the entire electronics division. Leer más “451 goes 1-on-1 with Rick Clancy, former SVP at Sony Electronics, Inc.”

Facebook Rolls Out Homepage Redesign

As you’ve probably heard (or seen if you’re one of the chosen people), Facebook began rolling out a new homepage design today for the site’s now 400 million users. The redesign comes just in time for Facebook’s 6th Birthday! (Can you believe it’s only been six years since Facebook launched?) The Facebook redesign emphasizes search, centralizes the site the homepage and allows for easy navigation.

Here are some of the highlights: Leer más “Facebook Rolls Out Homepage Redesign”