Nueva investigación que refuerza el vínculo entre Videojuegos y desarrollo cerebral – gracias @dreig


*Excelente artículo  de Dolors Reig – dreig.eu  * @gabrielcatalano (Extracto)

Hacia un postdigitalismo más avanzado

Y es que las posibilidades para el entrenamiento, la formación de habilidades parecen infinitas…

Imaginemos el simple potencial de las tecnologías Kinect o  Wii, que permiten sin demasiado desgaste físico cosas tan complejas como jugar a Tenis. Hemos emulado de forma bastante certera la experiencia cognitiva pero podemos ir más allá Podemos, dado el estado actual de la investigación en neurociencia, por ejemplo, introducir inputs psico-emocionales que respondan a ritmos cardíacos, análisis faciales, medidas del tono de voz, registro de movimientos oculares, dilatación de pupilas, conductividad de la piel, actividad cerebral, etc.  Serían juegos que trabajarían a un nivel inconsciente, reduciendo todavía más la brecha entre las realidades hechas de átomos y las hechas de bits.

El vídeo de Oculus Rift, uno de los escenarios más populares en el diseño futuro de videojuegos, muestra un posible desarrollo de las Google Glasses y la realidad aumentada. O el de una empuñadura que recrea la sensación de empuñar una raqueta real.

Menos psicofármacos, más videojuegos

+ INFO leer el artículo completo 🙂

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Content that pulls. And content that pushes.

There are several factors that drive us to create new content for our websites.

Maybe we have a list of pages to be written that will be optimized for long-tail keywords.

Or we have a list of topics we need to address to complete various subject areas on our site.

Or we have some reader questions to answer.

Or we have some pages to put up with a view to getting good distribution through social media.

But as we immerse ourselves in writing these pages, we can lose sight of the fact that a web page needs a purpose beyond just being there as a source of information.

To put it simply, a web page needs to be either pulling or pushing.

Pulling new readers into the site for the first time, and pulling returning visitors back again and again.

Or pushing readers to take an action – whether to subscribe, to buy, to sign up, to download, to take a free trial, or click on a revenue-earning link.

So once you have created that list of upcoming content, whether it be about keywords, customer questions, missing subject matter…or whatever…mark it as either a page that is written to pull, or to push.

What’s the difference? How do you write pages that pull or push?


by Nick Usborn (¹)

There are several factors that drive us to create new content for our websites.

Maybe we have a list of pages to be written that will be optimized for long-tail keywords.

Or we have a list of topics we need to address to complete various subject areas on our site.

Or we have some reader questions to answer.

Or we have some pages to put up with a view to getting good distribution through social media.

But as we immerse ourselves in writing these pages, we can lose sight of the fact that a web page needs a purpose beyond just being there as a source of information.

To put it simply, a web page needs to be either pulling or pushing.

Pulling new readers into the site for the first time, and pulling returning visitors back again and again.

Or pushing readers to take an action – whether to subscribe, to buy, to sign up, to download, to take a free trial, or click on a revenue-earning link.

So once you have created that list of upcoming content, whether it be about keywords, customer questions, missing subject matter…or whatever…mark it as either a page that is written to pull, or to push.

What’s the difference? How do you write pages that pull or push? Leer más “Content that pulls. And content that pushes.”

DAT, el día después…

DAT, por sus siglas en inglés (Day after tomorrow), resume un equipo de trabajo especializado en hacer frente a las contingencias del “día después”. [Más…] Contingencia puede definirse como un evento o suceso que ocurre en la mayoría de los casos en forma repentina o inesperada, y causa alteraciones en los patrones normales de vida o actividad humana.

Las contingencias pueden ser originadas por la manifestación de un fenómeno natural, o pueden ser ocasionadas por actividad humana o como consecuencia de una falla de carácter técnico.


Inspirados en el film homónimo “El día después de mañana”, donde el Armagedón desatado por un abrupto cambio climático, evidencia la experiencia de estar expuesto; de diversas formas; a situaciones traumáticas. Surge de inmediato un paralelo con diferentes situaciones en que las áreas de Recursos Humanos deben intervenir.

DAT, por sus siglas en inglés (Day after tomorrow), resume un equipo de trabajo especializado en hacer frente a las contingencias del “día después”. Leer más “DAT, el día después…”

Social media and the multiplier effect

The multiplier effect: Each additional quality friend or follower in your network increases the value of all other people on your network.

I came up with this concept whilst grinding my teeth to nubs over demands like this: “I only have 500 followers. My competitor has 50,000. Get me more followers!”

See, most social media campaigns devolve into spamfests. It’s like the early- and middle-age of e-mail marketing. More = better, therefore let’s send crap out to every sucker we can find. It’s accumulation marketing [blast from the past alert]. And it never works for long.
Where social media spam comes from

Spam – particularly social media spam – comes from a long-time belief that a bigger network of potential customers is always better.

That belief comes from a traditional marketing formula: Add another person to your network of potential customers, and best case is that each member of that network keeps the same value.


by ian | http://www.conversationmarketing.com

Marketing nerdiness alert! This post has some heavy-duty marketing geekination in it. You have been warned.

(…)

The multiplier effect: Each additional quality friend or follower in your network increases the value of all other people on your network.

I came up with this concept whilst grinding my teeth to nubs over demands like this: “I only have 500 followers. My competitor has 50,000. Get me more followers!”

See, most social media campaigns devolve into spamfests. It’s like the early- and middle-age of e-mail marketing. More = better, therefore let’s send crap out to every sucker we can find. It’s accumulation marketing [blast from the past alert]. And it never works for long.

Where social media spam comes from

Spam – particularly social media spam – comes from a long-time belief that a bigger network of potential customers is always better.

That belief comes from a traditional marketing formula: Add another person to your network of potential customers, and best case is that each member of that network keeps the same value.

Say I have a network of 1,000 potential customers, with each customer worth $1. Then I add another person to the network. Conventional wisdom says that the best I can hope for is that each network member remains worth $1. It’s likely that, as I add more people, the background noise and accidental addition of people who have no interest in my product at all will reduce the value of every individual network member:

individuals decrease in value

So, goes conventional wisdom, if your plan is to grow sales and customer base, you need to expand your network exponentially to make up for the lost value. A massive network is always better than a small one, and individuals are worth less and less.

That’s why otherwise intelligent people still click on messages like this:

more-followers-spam.gif

And it’s why I crack molars.

But it doesn’t add up. If a massive network is always better, why is it that someone tweeting to 50,000 people gets me 3 clicks, and someone tweeting to 5,000 gets me 10,000 clicks?

Go figure. Leer más “Social media and the multiplier effect”

10 Usability Tips Based on Research Studies [Excellent]

We hear plenty usability tips and techniques from an incalculable number of sources. Many of the ones we take seriously have sound logic, but it’s even more validating when we find actual data and reports to back up their theories and conjectures.

1. Forget the “Three-Click Rule”

The idea that users will get frustrated if they have to click more than three times to find a piece of content on your website has been around for ages. In 2001, Jeffrey Zeldman, a recognized authority in the web design industry, wrote that the three-click rule “can help you create sites with intuitive, logical hierarchical structures” in his book, Taking Your Talent to the Web.

Logically, it makes sense. Of course, users will be frustrated if they spend a lot of time clicking around to find what they need.

But why the arbitrary three-click limit? Is there any indication that web users will suddenly give up if it takes them three clicks to get to what the want?

In fact, most users won’t give up just because they’ve hit some magical number. The number of clicks they have to make isn’t related to user frustration.

A study conducted by Joshua Porter published on User Interface Engineering found out that users aren’t more likely to resign to failure after three clicks versus a higher number such as 12 clicks. “Hardly anybody gave up after three clicks,” Porter said.


vector version of this image

//sixrevisions.com
by Cameron Chapman | Six Revisions

We hear plenty usability tips and techniques from an incalculable number of sources. Many of the ones we take seriously have sound logic, but it’s even more validating when we find actual data and reports to back up their theories and conjectures.

1. Forget the “Three-Click Rule”

The idea that users will get frustrated if they have to click more than three times to find a piece of content on your website has been around for ages. In 2001, Jeffrey Zeldman, a recognized authority in the web design industry, wrote that the three-click rule “can help you create sites with intuitive, logical hierarchical structures” in his book, Taking Your Talent to the Web.

Logically, it makes sense. Of course, users will be frustrated if they spend a lot of time clicking around to find what they need.

But why the arbitrary three-click limit? Is there any indication that web users will suddenly give up if it takes them three clicks to get to what the want?

In fact, most users won’t give up just because they’ve hit some magical number. The number of clicks they have to make isn’t related to user frustration.

A study conducted by Joshua Porter published on User Interface Engineering found out that users aren’t more likely to resign to failure after three clicks versus a higher number such as 12 clicks. “Hardly anybody gave up after three clicks,” Porter said.

Source: User Interface Engineering

The focus, then, shouldn’t be on reducing the number of clicks to some magically arrived number, but rather on the ease of utility. If you can construct a user interface that’s easy and pleasurable to use, but takes like 15 clicks (e.g. 5 times more than the three-click rule) to achieve a particular task — don’t let the arbitrary three-click rule stop you.

Sources and Further Reading

2. Enable Content Skimming By Using an F-Shaped Pattern

Dr. Jakob Nielsen, a pioneer in the field of usability, conducted an eye tracking study on the reading habits of web users comprising of over 230 participants. What the research study displayed was that participants exhibited an F-shaped pattern when scanning web content.

F-Shaped PatternSource: Alertbox

A similar study, by search marketing firms Enquiro and Did-it in collaboration with eye-tracking research firm Eyetools, witnessed a similar pattern when they evaluated Google’s search engine results page with an eye tracking study that included 50 participants. Dubbed the “Google Golden Triangle” because the concentration of eye gazes tended to be top and left, the results are congruent with the F-shaped pattern seen in Nielsen’s independent research.

Google Golden TriangleSource: Clickr Media

For designers and web copywriters, these results suggest that content you want to be seen should be placed towards the left, and also that the use of content that fits an F-shaped pattern (such as headings followed by paragraphs or bullet points) increases the likelihood that they will be encountered by a user who is skimming a web page. Leer más “10 Usability Tips Based on Research Studies [Excellent]”

Six Revisions: A Comprehensive Guide Inside Your


by Alexander Dawson

Become a Facebook Fan of Six Revisions.

A Comprehensive Guide Inside Your <head>

As web designers and developers, we pay so much attention to what’s directly on the screen (or in our code) that the <head> of a document and what’s inside is often considered as an afterthought.

While in many cases it’s true that what appears on the screen is the most important part of a website (the content is what people visit a site for), the “thinking code” inside the <head> of our documents plays an important role.

This article will examine exactly what can fit inside a website’s head.

Mastering the Mind

The head of an HTML document is a busy area, and while it may not have the range of elements that the <body> can flex, it can actually engineer a range of its own elements to play vital roles in how a site will operate or how it can interoperate with other sites.

Depending on the website, there might be plenty going on inside its head.

So what are your options and how can they benefit your website? Well there’s quite a lot actually!

There are ways to add useful metadata into your documents (for search engines and other web robots to find), icons that you can supply web browsers for extra visuals (like favicons or device-specific icons for the iPad/iPhone), ways to allow the syndication of your content, and even stylistic and behavioral references that include external stylesheets and scripts.

In essence, the <head> of our HTML documents give the markup below it extra meaning. Leer más “Six Revisions: A Comprehensive Guide Inside Your”

Nespresso al borde de un ataque de nervios

En abril de este año me enteré de este curioso caso y desde entonces me encanta utilizarlo como materia de debate en mis clases. Creo que pocos desconocen la existencia de la marca Nespresso. Y estoy convencido de que estamos ante uno de esos casos que se repetirán hasta la saciedad en los cursos de marketing de los próximos años. Así que, a por él:

La historia del caso es simple: Sara Lee, un potente grupo global con base en EEUU y formado por distintas marcas como, por ejemplo, Marcilla, Bimbo, Hornimans, Williams o Sanex, ha conseguido burlar el sistema de patentes del grupo Nestlé creando unas cápsulas de café compatibles con las maquinas de Nespresso. Afirma, además, que esta fórmula no viola ninguna de las patentes del grupo suizo. El nombre de las cápsulas: L’Or Espresso. Hasta ahora, las cápsulas Nespresso sólo se podían comprar de forma directa en tiendas especiales de la marca, por Internet o por teléfono a un coste relativamente elevado (0,33€/unidad aprox.). Sara Lee en cambio las venderá –según mis fuentes probablemente a partir de septiembre– en gran distribución y a un precio muy inferior. Lo que ocurrirá es que muchos consumidores dejarán de comprar directamente a Nespresso.


Posted by Titonet
//titonet.com

En abril de este año me enteré de este curioso caso y desde entonces me encanta utilizarlo como materia de debate en mis clases. Creo que pocos desconocen la existencia de la marca Nespresso. Y estoy convencido de que estamos ante uno de esos casos que se repetirán hasta la saciedad en los cursos de marketing de los próximos años. Así que, a por él:

La historia del caso es simple: Sara Lee, un potente grupo global con base en EEUU y formado por distintas marcas como, por ejemplo, Marcilla, Bimbo, Hornimans, Williams o Sanex, ha conseguido burlar el sistema de patentes del grupo Nestlé creando unas cápsulas de café compatibles con las maquinas de Nespresso. Afirma, además, que esta fórmula no viola ninguna de las patentes del grupo suizo. El nombre de las cápsulas: L’Or Espresso. Hasta ahora, las cápsulas Nespresso sólo se podían comprar de forma directa en tiendas especiales de la marca, por Internet o por teléfono a un coste relativamente elevado (0,33€/unidad aprox.). Sara Lee en cambio las venderá –según mis fuentes probablemente a partir de septiembre– en gran distribución y a un precio muy inferior. Lo que ocurrirá es que muchos consumidores dejarán de comprar directamente a Nespresso. Leer más “Nespresso al borde de un ataque de nervios”