How Are you Measuring Up? Tracking the Right KPI’s for Aviation // thnxz to socialbakers.com – @socialbakers


The Importance of Social Media Key Performance Indicators

As the problems faced by different businesses vary, we’ll be covering a number of FMCG industries including retail, electronics and media. These will outline exactly what KPI’s you should be measuring in your business and how. For the first in our series we will be focusing on aviation.

Aviation KPI’s

The airline industry is challenged by an array of business problems that require multiple traditional channels to resolve. With social media, many of these business problems can be resolved quickly and efficiently. By measuring critical social media metrics and implementing effective social media strategies, airline companies can provide quality social customer service, quantify the ROI on social promotions, and much more! Check out how airlines like Volarisand KLM are using social media to provide excellent social customer care.

Our free aviation report will tell you how to link business solutions to Social Media KPI’s, what you should be tracking, why you should be tracking it, and most importantly how to evaluate the results. Read it here

Important Social Media KPIs for Airlines

  • Response Rate: The percentage of user posts or questions that the admin responded to.
  • Response Time: The average amount of time that it takes for the admin to respond to users posts or questions.
  • Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
  • Key Influencer Identification: Identifying the users that most frequently interact with your Page’s content.
  • User Activity: Identifying the times of days and the days of week in which your users are most engaging most frequently with your Page.

There are a number of business solutions that social media can provide for the aviation industry including:

  • Social Customer Service
  • Issue/Crisis Management
  • Direct ROI On Social Promotions
  • Brand Loyalty
  • Competitive Insights

 

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SocialBro has created a new Collaborators tool


We here at SocialBro HQ are very excited to announce our latest good news to you all! We would like to introduce you to our latest new feature “Collaborators!”. This feature has been added to make managing your Twitter accounts easier. It is very rare that an organisation will have just one person (or even a few people) managing their whole social media strategy.

With SocialBro’s new Collaborators Tool you can control which members of your company can see certain Twitter accounts, such as your co-workers, or use this feature to enable your clients to manage their Twitter accounts but not see those not belonging to them.


Being able to control who has permission to access what will allow you to maintain control over your accounts while sharing the responsibility with others. This will ultimately save you time, make managing your Twitter- marketing strategy easier and prevent publishing mistakes from happening.

Please find on our user guide the tutorial How to use the Collaborators Tool, where we explain all the details about the new feature.

  • Professional users can add up to 3 collaborators to their SocialBro account at no extra cost.
  • Business users can add up to 5 collaborators to their SocialBro account at no extra cost.

Changes to the number of sources you can analyze

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