YouTube Ads Leaderboard January 2013 | Ads People Choose


Youtube Ads Leaderboard

What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more – fans are opting to view and share content they’re passionate about, be it a music video, a favorite show, or an ad. The January 2013 YouTube Ads Leaderboard celebrates the U.S. ads uploaded within the month that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). And with over 51 million combined views, it’s proof that if you make it great, they will come.

Via
Think with Google

number position
company logo

Nike Golf: No Cup Is Safe

Uploaded 1/14/13 by NikeGolf

Creative Agency: Wieden+Kennedy
Media: Wieden+Kennedy

views

9,128,633

number position
company logo

Child of the 90s | Internet Explorer

Uploaded 1/23/13 by internetexplorer

Creative Agency: Microsoft with Column Five
Media: Starcom MediaVest

views

8,797,321

number position
company logo

Toyota RAV4 2013 Big Game Commercial “Wish Granted”…

Uploaded 1/28/13 by ToyotaUSA

Creative Agency: Saatchi & Saatchi LA
Media: Saatchi & Saatchi LA

views

6,111,078

number position
company logo

Huge Bear Surprises Crew on EcoBubble Photo Shoot in BC

Uploaded 1/14/13 by SamsungHomeApp…

Creative Agency: The Viral Agency

views

5,887,234

number position
company logo

Kate Upton Washes the All-New Mercedes-Benz CLA in Slow…

Uploaded 1/21/13 by mbusa

Creative Agency: Merkley+Partners
Media: Razorfish

views

5,705,545

number position
company logo

Volkswagen Super Bowl 2013 Game Day Commercial | Get In…

Uploaded 1/27/13 by Volkswagen

Creative Agency: Deutsch LA
Media: Mediacom

views

3,502,311

number position
company logo

Audi 2013 Big Game Commercial – “Prom”

Uploaded 1/24/13 by AudiofAmerica

Creative Agency: Venables Bell & Partners
Media: Mediacom

views

3,422,075

number position
company logo

Toyota Game Day Teaser “I Wish” Starring Kaley Cuoco (Official)

Uploaded 1/23/13 by ToyotaUSA

Creative Agency: Saatchi & Saatchi LA
Media: Saatchi & Saatchi LA

views

3,208,036

number position
company logo

The Replacer – Official Call of Duty: Black Ops 2 Video

Uploaded 1/22/13 by CALLOFDUTY

Creative Agency: 72andSunny
Media: OMD

views

2,959,747

number position
company logo

Nike Basketball | Kobe Bryant:#COUNTONKOBE

Uploaded 1/17/13 by nikebasketball

Creative Agency: Wieden+Kennedy
Media: Razorfish

views

2,558,900

View count as of 01/31/13

For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com
Ads were included on this list based on organic views, paid views and view rate. All ads were uploaded in the U.S.

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The Growing Face of Advertising on YouTube 2012


thinkwithgoogle.com

As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., U.S., France, Germany, Japan, and Italy) over the last 12 months. This infographic captures the efficiency and effectiveness of advertising on YouTube in 2012.

Understanding the Modern Gamer | thinkwithgoogle.com


This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the following key trends:

  • More engagement: searches per gamer increased 20% year over year.
  • More research: 4 in 10 searches occur before a game releases.
  • More mobile: 1 in 10 searches happen on mobile devices.
  • More sales: 84% of game sales can be predicted by search clicks.

Creativity

This edition of Think Quarterly is dedicated to digital creativity in its many forms – from YouTube remixes to next- generation advertising to data visualizations – and what it means for your business. We hope it makes you feel like a kid again.


Foto de David MacKenzie Ogilvy


We are never more creative than when we are kids. The world is new, and we explore it all, wide-eyed and inquisitive. Our favorite question is ‘Why?

Technology unlocks this childlike wonder in all of us. Every day – every second – there is something new online. This lets us grown-ups be both endlessly curious and profoundly creative. We can ask ‘why?’ and get answers from everywhere – search engines, wikis, social media. We can ask ‘why not?’ and find new, tech-driven solutions to old, analog problems.

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Project Re: Brief


thinkwithgoogle.com

What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Google’s Re: Brief is anything to go by, you unlock the creative potential of new media advertising.

Ask anyone to name the greatest television commercial of all time and a list of contenders will likely spill out. Ask the same question about, say, banner ads and chances are you’ll meet blank stares. So far, the secret to making a classic internet commercial has remained locked away. To get at it, Google took an approach straight out of a heist film, persuading a team of veteran safe crackers to come out of retirement for one last job. These legendary advertisers would work alongside a team of technical whizz-kids and creatives in an experiment to turn four iconic campaigns into cutting-edge online ads using the kind of technology they couldn’t have dreamed of as younger men.

Bob Pasqualina was sanding an antique wooden skiff in his garage in Ashley Falls, MA, when his old partner Howie Cohen called. The pair created the CLIO Hall of Fame television spot ‘I can’t believe I ate the whole thing’ for Alka-Seltzer, and hadn’t worked together for 30 years. Cohen explained that Google wanted them to re-imagine their 1972 ad. “I was far, far removed from the workings of Google and even the computer,” Pasqualina says. But the ad was the biggest moment of their careers and he couldn’t pass up returning to it. He agreed on the spot.

Three other legends from advertising’s golden age were also on board: Amil Gargano, the man who launched Volvo in the US with the 1963 ad ‘Drive it like you hate it;’ Paula Green, who invented the ‘challenger brand’ concept with Avis’ ‘We Try Harder;’ and Harvey Gabor, who dreamed up Coca-Cola’s iconic 1971 television commercial ‘Hilltop,’ in which a global chorus sang, “I’d like to buy the world a Coke.”

They had signed up for Project Re: Brief. “Our purpose was to take a medium that is ignored more than it is loved, and inspire a new generation of creative people to use it to make exceptionally engaging work,” says Aman Govil, the Product Marketing Manager who led the experiment. “The message that we wanted to get across is that to create great online advertising, you first need to create great advertising.” The Google team could make these new ads shimmer with technical know-how, but the legends would ensure they had heart.

“If we can shift the way the industry approaches digital advertising, we can come up with work that people will love, remember and share 50 years from now… This is the third dimension of advertising; it’s immersive and emotive.”

Leer más “Project Re: Brief”

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