This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the following key trends:
- More engagement: searches per gamer increased 20% year over year.
- More research: 4 in 10 searches occur before a game releases.
- More mobile: 1 in 10 searches happen on mobile devices.
- More sales: 84% of game sales can be predicted by search clicks.
This edition of Think Quarterly is dedicated to digital creativity in its many forms – from YouTube remixes to next- generation advertising to data visualizations – and what it means for your business. We hope it makes you feel like a kid again.
We are never more creative than when we are kids. The world is new, and we explore it all, wide-eyed and inquisitive. Our favorite question is ‘Why?’
Technology unlocks this childlike wonder in all of us. Every day – every second – there is something new online. This lets us grown-ups be both endlessly curious and profoundly creative. We can ask ‘why?’ and get answers from everywhere – search engines, wikis, social media. We can ask ‘why not?’ and find new, tech-driven solutions to old, analog problems.
We embrace creativity all around us. Ideas can come from anyone, not just a ‘Creative’ department. We open-source ideas internally, and we also collaborate with many content creators, artists, developers, brands, agencies, and people who come to us with wonderful ideas. They stretch and inspire us. Collaboration is essential to problem-solving in our increasingly complex world. That is why we believe so strongly in the power of open technologies and platforms. They enable anyone, anywhere, to apply their unique skills, perspectives, and passions to the creation of new products and features on top of our platforms.
“It’s too easy to say ‘no’ all the time. It’s too easy to be cautious. Pushing the boundaries of creativity means saying ‘yes,’ taking risks, trying new things, learning, and being surprised. So we don’t just open-source ideas at Google, we open-source our brand.”
Good ideas sell products. Great ideas change lives. From opening up our brand to opening up museums, we see creativity as a way to solve problems – large and small. Lorraine
Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, and then come up with new solutions. We try to foster this in the Google culture. Our teams are full of curious, energetic, passionate people from diverse backgrounds, and they have unconventional approaches to work, play, and life. Our atmosphere may be casual, but as new ideas emerge – at lunch, on campus, in the gym – they are traded, tested, and put into practice with dizzying speed. Often these ideas become launch pads for new projects destined for worldwide use.
We don’t just solve problems with our software, but also with our marketing. Ultimately, we want to help people understand how technology can enhance their lives, letting them spend time doing more important things than reading a manual. To do that, we remind ourselves to constantly ask ‘why’ and keep a few rules of thumb in mind: Focus on one real person, be open, say yes, and have a purpose.
In a world where everything we do is counted in the billions (clicks, visits, users), it’s easy to think solely in terms of numbers and digits. That’s why we try to focus on one real person. That real person could be your mom, your brother, or your friend. Boiling technology down to a simple message focusing on real benefits that matter to people can make a product personal. It shows people how technology connects to and enhances their daily lives. It’s not always easy; people are more complex than machines, after all. We certainly don’t get it right every time, but our best creative work carries a simple yet meaningful message. Our ‘Dear Sophie’ ad for Chrome shows how one person – a new dad – can use the web to share memories with his daughter as she grows up. Leer más “The Curious Case of Creativity”