Thinking global is not an option for startups anymore //

By Alex aka Chief WOWness  //  press42

We just got back from Poland were we were invited to give a talk at one of the largest investment forums in Poland, the Satus VC investment forum. It’s been a very interesting trip. We were initially connected with them in San Francisco and we had a long conversation on the need of getting European companies outside their local boundaries.

Satus VC runs 3 different incubator programs across Poland and as such, it has a very large pool of startups in its portfolio. Because they touch many fields, they have very different types of companies, some of which have global goals in sight. And as such, they asked us to collaborate with them in aiding these startups when it comes to communicating and going global.

So we delivered a first talk on the matter that judging by the feedback we got from many attendees, it was very well received and it nailed down the major problems Polish, and most definitely, most Easter European companies are experiencing in terms of market location.

We can’t stress how important it is for European companies to break the local barriers and start thinking in a global way from day one. Most people would mistake thinking global with going international. While it might seem similar, one is a probable consequence of the other. Leer más “Thinking global is not an option for startups anymore //”