In Mobile Advertising, Does Size Matter?

It’s the motion in the ocean that counts, right? Wrong. Well, at least that’s how it looks when it comes to mobile advertising. (Look out, inneractive infographic below!) If you take Google at its word, then 2011 has been the year of the tablet. Or in their words, this year tablets “went mainstream”. Sure, Google would say that, as the creator of a rapidly-propagating mobile OS, right? Well, with total number of tablets sold expected to get close to 60 million by the end of the year, I think we may be able to give them the benefit of the doubt.

Of course, when it comes to advertisers and developers considering mobile platforms, the question of where revenue is going to come from — and just how much — is crucial. In terms of mobile apps, freemium is certainly here to stay, but mobile advertising, as you’ve heard, is growing like gangbusters, with U.S. advertisers expected to spend upwards of $1.23 billion on mobile advertising in 2011, a number that’s projected to increase to around $4.4 billion by 2014.


Screen shot 2011-12-15 at 2.42.57 AM

It’s the motion in the ocean that counts, right? Wrong. Well, at least that’s how it looks when it comes to mobile advertising. (Look out, inneractive infographic below!) If you take Google at its word, then 2011 has been the year of the tablet. Or in their words, this year tablets “went mainstream”. Sure, Google would say that, as the creator of a rapidly-propagating mobile OS, right? Well, with total number of tablets sold expected to get close to 60 million by the end of the year, I think we may be able to give them the benefit of the doubt.

Of course, when it comes to advertisers and developers considering mobile platforms, the question of where revenue is going to come from — and just how much — is crucial. In terms of mobile apps, freemium is certainly here to stay, but mobile advertising, as you’ve heard, is growing like gangbusters, with U.S. advertisers expected to spend upwards of $1.23 billion on mobile advertising in 2011, a number that’s projected to increase to around $4.4 billion by 2014. Leer más “In Mobile Advertising, Does Size Matter?”

2010 State Of The Blogosphere: Facebook And Twitter Drive The Most Traffic (Slides)

Earlier today, Technorati CEO Richard Jalichandra gave his annual State of The Blogosphere presentation at the ad:tech conference. Technorati will be blogging about the findings over the next few days, which is based on a survey of 7,200 bloggers. But we have the full slide presentation below. [Más…]

Some key takeaways:

* Self-employed bloggers now account for 21% of those surveyed, compared to 9% last year.
* But only 11% say their primary income comes from blogging.
* Hobbyists still make up the bulk of bloggers at 65%, but that is down from 72% last year
* Corporate bloggers now make up 4% of the total, up from 1% last year.
* Two thirds are male
* They use many types of social media (LinkedIn, YouTube, Flickr, StumbleUpon, Digg), but when it comes to driving traffic back to their blogs only two social media services really count: Facebook and Twitter
* Tablets and smartphones are impacting impacting blogging styles for 39% of bloggers
* Of those, 70% are writing shorter posts, 50% are posting photos from their smartphones, and 15% are using less Flash
* When writing about brands or products, 71% will only write about brands they approve of.
* One third boycott products, but only one fifth write about their boycotts


Earlier today, Technorati CEO Richard Jalichandra gave his annual State of The Blogosphere presentation at the ad:tech conference. Technorati will be blogging about the findings over the next few days, which is based on a survey of 7,200 bloggers. But we have the full slide presentation below. Leer más “2010 State Of The Blogosphere: Facebook And Twitter Drive The Most Traffic (Slides)”