December 2012 Social Media Report: Facebook Pages in Argentina |

Vía and Thz

Local fan statistics for all Facebook Pages! Our Regional reports are now packed with competitive advantage, unwrap them NOW!

For the first time ever, you can now breakdown your competitors’ Facebook page fans by country. You are now able to see any brand´s fan distribution within any country you select thanks to our monthly Regional reports and our Facebook Page statistics section on our homepage. Just click on any Page you want and you will instantly discover its 5 most supportive countries on Facebook.

Argentina en FBook
Facebook Pages Now Ranked by Local Fans

Tip: Analytics PRO goes even further by listing the most Likes coming from up to 45 countries!

Facebook Pages Now Ranked by Local Fans

As you can see in the report below, we are now ranking Facebook brands and media by the number of their local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can get the bigger picture. Leer más “December 2012 Social Media Report: Facebook Pages in Argentina |”

What’s The Average Reach Of Your Facebook Post? |

The Recipe for Social Marketing Success – Homepage

How many Facebook users does your post reach on average?

There has been a lot of commotion around Facebook’s reach metric in the past few weeks. Some page admins have been claiming that they can only reach a fraction of the followers they used to with each post since September 21st. This sudden decrease is supposedly caused by the social network altering the Edgerank algorithm (more on that later) controlling which posts end up in fan’s News feeds, but Facebook hasn’t made it clear if that’s the case.

We think that it’s too early to state whether the reach metric or Edgerank has been altered or not, we are collecting data for a longer time period to conclude whether the downslide is justified. For now, look at the table below to see the average organic and viral reach of your post according to your page size (the data have been gathered from July 1st to September 30th 2012).

The Bigger You Are, The More Challenging It Gets

Naturally, the bigger your Facebook page gets the more people your posts will reach. But the percentage reached will gradually decrease, as it will represent a smaller fraction of your fan base. Yes, the bigger you are, the harder it is to reach and engage a larger percentage of your fans. While a smaller page with less than one thousand Likes reaches on average 33.2% of its fan base with a single post, a bigger page with between 100 and 999 thousand fans reaches “only” 8.2% of them, but of course the actual number of fans reached is larger.

Get Into The News Feed Spotlight >>>   Leer más “What’s The Average Reach Of Your Facebook Post? |”

Facebook Mobile Hits 543 Million Users [Update]

With the Facebook Mobile application becoming faster, how fast is its user base growing?

In May, the Facebook Mobile application for mobile devices had 488 million users. And by the end of June, it reached 543 million monthly active users. That represents a 57% Facebook mobile penetration from the 955 million strong user base.

Faster Application = Faster Growth?

The application has been often criticized for being too slow and unresponsive, but about two weeks ago, Facebook issued a massive update to its iOS app and it is now much faster and easier to use. Not to mention that iPads finally support Timeline and it looks great on the retina screen. Facebook for Android has also gone through a smaller update resulting in faster photo uploads.

Mobile Platforms – The Biggest Changes

North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration. But check out the numbers concerning the penetration of individual mobile platforms! During the last quarter, Facebook for Android has grown the most in absolute numbers (22.5 million new users) and iPad increased its mobile Facebook base by 45%! Now that Timeline is available for iPad, it will be interesting to see how the numbers grow.

Facebook Mobile Infographic

Check out, Share and Like the infographic below and compare it to the results we issued in May.

TOP 20 Best Countries in Facebook Customer Service [UPDATE]

Recently, we presented the most Socially Devoted industries as well as individual brands. And to get the bigger picture, we are providing you with the list of countries that excel at social customer care according to our statistics!

[UPDATE]: You were curious about other Socially Devoted countries so we decided to update the list by another 10 devoted countries!

North Europe Is The Best In Social Customer Care… Leer más “TOP 20 Best Countries in Facebook Customer Service [UPDATE]”

Google+ Brands Grow Faster Than The Ones On Twitter

Jan Rezab

by Jan Rezab, CEO 

Once again, we ran our data and found out that brands on Google+ are growing much faster than brands on Twitter.

Our table below and the quick analysis of the TOP 15 brands on Twitter and Google+ include brands from our ranks on which are updated automatically every 24 hoursSocial­

The data clearly shows that Google+ brands grow faster than the brands on Twitter which is especially interesting after today´s annou­ncement of enhanced listings on Google+.

PRO Analytics for your Facebook Pages

Facebook’s Most Engaging Industries in Q1 [Global Analysis]

The Ecommerce industry reached the 2nd highest Engagement Rate in the global Q1 rank. This fact emphasizes the importance of social marketing activities that brands can use to link to their online retail efforts and to interact with their fans.
Alcohol brands are also doing a great job in engaging their fans on Facebook and being social. Budweiser became the most engaging brand in Q1 (1.32%) also thanks to its St. Patrick’s Day photo.
Airlines have even decided to ‘fly the social way’. Substantial efforts and great social media campaigns were required to promote KLM’s new way of social flying which definitely spurred a lot of discussion around the topic and drove the Engagement Rate to 0.11%.
To see how your brand performs on Facebook and to compare your Engagement Rate to one of these industries, check out Socialbakers Analytics PRO for a free 14-day trail now!

Facebook’s Most Engaging Industries in Q1 [Global Analysis] image

Some Facebook industries know how to grow fast while others do a much better job in engaging fans. Is there a recipe that would automatically transform the offline success of an industry into social media success?

Throughout the Q1 we have been analyzing the performance of individual industries on Facebook to bring you Socialbakers’ first quarterly rank of the most engaging industries.

The average Engagement Rate data was calculated on the sample of the TOP 100 brands in each Facebook industry.

Our quarterly results show that Automotive brands on Facebook have achieved thehighest average Engagement Rate (0.16%) of all monitored industries. It has increased by nearly 0.04% from September 2011.

According to our recent analysis, Tuesdays are the most engaging day of the week for automobile brands because that´s when their Fans interact with their posts and photos the most. BMWFerrariMercedes-Benz and Audi belong to the most successful global players in this sector. Leer más “Facebook’s Most Engaging Industries in Q1 [Global Analysis]”

Twitter’s Most Viral Brands Of The Month!

Keep Your Eyes On H&M
H&M is in the center of our attention because it has been doing some amazing things in social media and it ranked 3rd among the fastest growing Twitter accounts. It´s number 20 when it comes to the total number of followers so watch out for this retailer and get inspired if you are in the fashion industry!
Nokia And Burberry Launched Campaigns
Nokia recently presented its new smartphone Nokia Lumia so it probably owes its fan growth to the campaign and roadshow accompanying it´s launch. British fashion retailer didn´t stay behind – it has launched the Burberry eyewear campaign with indie music band One Night Only so perhaps some of the band´s followers starting following Burberry as well.

Twitter’s Most Viral Brands Of The Month!

These brands on Twitter had to do something right because they have gained the most followers in the past month!

Facebook And Healthy Food Grow Fast And Dominate Twitter!

Socialbakers statistics bring you an overview of 5 brands that gained the most followers in the last month. Facebook and the Whole Foods Market are dominating Twitter overall and they are continuing to grow. Facebook is in lead with almost over a million more followers than the Whole Foods Market. But Starbucks Coffee is breathing on their back so we will keep an eye on them and keep you updated! Leer más “Twitter’s Most Viral Brands Of The Month!”