Recently, we presented the most Socially Devoted industries as well as individual brands. And to get the bigger picture, we are providing you with the list of countries that excel at social customer care according to our statistics!
[UPDATE]: You were curious about other Socially Devoted countries so we decided to update the list by another 10 devoted countries!
North Europe Is The Best In Social Customer Care… Leer más “TOP 20 Best Countries in Facebook Customer Service [UPDATE]”
by Jan Rezab, CEO
Our table below and the quick analysis of the TOP 15 brands on Twitter and Google+ include brands from our ranks on Socialbakers.com which are updated automatically every 24 hoursSocialbakers.com.
The data clearly shows that Google+ brands grow faster than the brands on Twitter which is especially interesting after today´s announcement of enhanced listings on Google+.
The Ecommerce industry reached the 2nd highest Engagement Rate in the global Q1 rank. This fact emphasizes the importance of social marketing activities that brands can use to link to their online retail efforts and to interact with their fans.
Alcohol brands are also doing a great job in engaging their fans on Facebook and being social. Budweiser became the most engaging brand in Q1 (1.32%) also thanks to its St. Patrick’s Day photo.
Airlines have even decided to ‘fly the social way’. Substantial efforts and great social media campaigns were required to promote KLM’s new way of social flying which definitely spurred a lot of discussion around the topic and drove the Engagement Rate to 0.11%.
To see how your brand performs on Facebook and to compare your Engagement Rate to one of these industries, check out Socialbakers Analytics PRO for a free 14-day trail now!
Keep Your Eyes On H&M
H&M is in the center of our attention because it has been doing some amazing things in social media and it ranked 3rd among the fastest growing Twitter accounts. It´s number 20 when it comes to the total number of followers so watch out for this retailer and get inspired if you are in the fashion industry!
Nokia And Burberry Launched Campaigns
Nokia recently presented its new smartphone Nokia Lumia so it probably owes its fan growth to the campaign and roadshow accompanying it´s launch. British fashion retailer didn´t stay behind – it has launched the Burberry eyewear campaign with indie music band One Night Only so perhaps some of the band´s followers starting following Burberry as well.