Ways To Create A Killer Blog That Will Drive New Business Leads | simplyzesty.com


simplyzesty.com

We’ve been blogging for three years and we think we have what you would call a successful business blog. It helps raise the profile of our company, while keeping hundreds of thousands of people engaged and coming back to get the latest social media news. It feels like the blog is large and established, but we had to start somewhere too when we wrote our first post and nobody knew about the blog.

With all that in mind, we wanted to create a post that shares some of our thoughts and tips on creating a business blog that gets traction and that can help you attract new business. The good news is that most of the technology and tools that you will need are cheap and easy to use and with some quality content you will be well on your way. Here are 25 things that you can do that will help your own business blog massively.

Contents

1) Starting Off
2) Design & Appearance
3) Blog Content
4) Writing Content
5) Social Media
6) Promotion & Leads

Starting Off

Use WordPress
There is a vast number of free blogging sites like Blogger that will help you create one in seconds. However, the most popular blogging site out there has to be WordPress, thanks to its ease of use and range of styles. The scope for personalisation and design is vast, the dashboard is straightforward, and while you can pay for premium features, you can still create a clean and stylish site. When your business and site gains more prominence, you can start thinking about customising the design, but as a starting point, you won’t find any better.
Put Your Blog Front & Centre
Many businesses treat their blog as something that complement the main site, it’s nice to have one, but its use is limited. What you should do is make the blog the main feature of your site, so when people come to visit, they will see all the content you’ve been posting. Don’t bury your blog underneath your site as that defeats its purpose. Put it front and centre so you can show off your knowledge and generate more leads.

Many businesses treat their blog as something that complement the main site, it’s nice to have one, but its use is limited. What you should do is make the blog the main feature of your site, so when people come to visit, they will see all the content you’ve been posting. Don’t bury your blog underneath your site as that defeats its purpose. Put it front and centre so you can show off your knowledge and generate more leads. 

Track Your Analytics Leer más “Ways To Create A Killer Blog That Will Drive New Business Leads | simplyzesty.com”

Anuncios

Smart QR Code Campaign Harnesses Sunlight To Increase Sales By 25%


 

simplyzesty.com
When they first came out, QR codes were embraced for various forms of marketing, but in recent times they’ve fallen by the wayside as marketers realize that consumers aren’t bothered to scan them.

One place that QR codes always had great traction is in the far east. This campaign, which has just finished in Korea, is a classic example of them being used well and in a way that attracted consumers with an innovative offer that actually drove sales.

The campaign was run for Emart – who are one of the largest retailers in the country – and was called “sunny sale”. The problem that Emart were facing was that nobody was entering their stores at lunchtime so the creative team developed a QR code that was placed in thirteen locations around the city and could only be scanned between the hours of 12-1.

Anybody who did scan the QR code was given a special discount code with 25 per cent off and taken to a special store that was only accessible to those who scanned. The results were spectacular and the campaign has now doubled in size after they saw a huge spike in sales. QR codes are just like any other form of marketing in that you need to come up with innovative ways to use them instead of just slapping them on a brochure or poster. Very smart indeed.  Video… Leer más “Smart QR Code Campaign Harnesses Sunlight To Increase Sales By 25%”

Citroën UK Turns To Facebook Crowdsourcing To Create New Car


simplyzesty.com

Of the many businesses that have integrated social media into the heart of their marketing strategy, the automobile industry is perhaps the most prevalent. Probably because of how much revenue the industry generates, they have a much larger budget to work from in comparison to other industries. Ford would be the obvious example with campaigns involving Instagram and Facebook to name just a few, while Honda made good use of Google Street View recently.

Now it’s Citroën’s turn as it launched its latest campaign on Facebook, created to tap into the creative input of their fans. The Facebook app called ‘You like it. We make it‘ gets the most popular requests and uses them as features in their latest model of their popular Citroën C1. Leer más “Citroën UK Turns To Facebook Crowdsourcing To Create New Car”

The Interactive Billboard That Grows A Beard Based On Facebook Likes


simplyzesty.com

There are lots of ways that headline could be written, and I don’t think any of them could have done justice to the sheer insanity/originality/genius of this campaign. Just as you thought you were getting your head around all the ways you could possibly interact with an ad – QR codes, augmented reality, checking-in etc.. along comes an ad that, quite simply, grows a beard based on the number of Likes it gets. The billboard was launched by Bronx Shoes and it’s currently sitting in Cape Town :

The campaign is being run on the Bronx Facebook Page, where for every Like, they’ll add another strand of hair onto the billboard. And you can even watch it via the livestream if you can’t quite believe what you’re reading (warning – not the most thrilling livestream ever). People are also being incentivised to invite friends to the page, to be entered into a competition to win Bronx shoes. Leer más “The Interactive Billboard That Grows A Beard Based On Facebook Likes”

25 Unmissable Social Media Articles Worth Reading This Weekend

The future of paywalls, memberships and advertising and why the writing on the wall is starting to appear.
The end of RIM & Blackberry as we know it.
If you think ‘Social’ Means Viral, you’ve got it all wrong.
The managing director of Microsoft Research Cambridge, Andrew Blake, talks about Kinect and the future of computer interfaces.
Five reasons the new iPad has finally won me back.
And speaking of iPads, how much do you about yours? This video will teach you a few tips and tricks that you may not have known about the tablet.


 

simplyzesty.com
Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that you simply have to read.

These are never breaking news stories but rather some of the deepest thinkers and smartest minds from the world of technology and social media, offering their thoughts and views regarding the biggest stories of the week.

You won’t make it through them all in one sitting but it’ll bring you up to speed with this week’s happenings. So just sit back, grab a coffee and enjoy.

Want to get users hooked on your product? Start driving them crazy!
Why achieving a viral success online doesn’t necessarily mean you’ll earn something from it.
How Google’s organic links have lost value.
How Chicago is beating Silicon Valley at the start up game.
Making a web film/show and want to know the different services that allow it to earn revenue. Then this guide to ad-free distribution resources will help.

Leer más “25 Unmissable Social Media Articles Worth Reading This Weekend”

Google Maps Journey Planner Now Factors In Real Time Traffic

Accessing it is just a matter of bringing up the directions feature on Google Maps, this time when you enter in your locations, alongside the estimated time it takes to travel from point A to B, there will be an estimate underneath it that factors in current traffic conditions. The information offered is regularly updated so that you can adjust your travel plans in due course.

The idea is that through this feature, you can estimate how long it will take to travel using different modes of transport and find the quickest method. So comparing driving to public transport or cycling may show that the latter option is the fastest if faced with current traffic conditions.

Google say that it’s available in specific areas for now, mainly in U.S. cities, but like all Google products, it’s only a matter of time before the service is expanded to other countries.


simplyzesty.com

Google Maps already has a feature which shows you exactly how good/bad traffic is in a particular area, but now they’ve added a new feature which highlights just how long it will take you to reach your destination by factoring in both live and historical traffic data. Leer más “Google Maps Journey Planner Now Factors In Real Time Traffic”

LinkedIn More Popular With Small Businesses, But Twitter Use Falls

Smartphone Usage
Other interesting statistics revolve around the use of smartphones and tablets, nearly a third of the small businesses surveyed (31 per cent) have a mobile website (75 per cent have a general website). In line with this, 85 per cent of small businesses reported using smartphones for their operations, and around 43 per cent of small businesses report that all of their employees use wireless devices or technologies to work away from the office, a jump of nearly 80 per cent over the past three years.

Those last few statistics are striking as you would imagine that many small business owners work well beyond the usual 9 to 5 hours, using their smartphones and tablets to stay connected even when they leave the office. Owners and workers of small businesses must be careful not to spend too much time on work matters outside hours out, while being footloose has its advantages, not taking time to switch off could, in the worst case scenario, cause burn out and affect your business in the long run.
To summarise, AT&T compiled two videos containing highlight of the poll’s most noticeable statistics, which you can view below.

Via http://www.simplyzesty.com


Via Scoop.ithuman being in – perfección

While smaller businesses are slowly getting to grips with the different number of social media sites available, a new report shows that while more businesses are integrating social media into their business, other methods of communication and marketing are held in much higher regard for networking and marketing.

According to the 2012 AT&T Small Business Technology Poll, 39 per cent of small businesses rely on social media to promote their business but they place greater importance on their company website (63 per cent) and on word of mouth (79 per cent).
The poll, which surveyed more than 1,200 small businesses with two to 99 employees across the U.S., found that those with a presence on LinkedIn increased from 25 per cent in 2010 to 31 per cent in 2011, while those with a Facebook presence increased slightly from 41 per cent in 2010 to 44 per cent. However, Twitter is beginning to decrease in popularity with small businesses, but only slightly, with a drop of 1 per cent to 18 per cent for 2011.
An eye catching statistic involves the attitude of gender demographics towards social media. While male business owners are more likely to rely on their company website for marketing than female owners (65 per cent vs. 58 per cent), female owners are more likely to rely on social media for promotion (48 per cent vs. 34 per cent). This suggests that female owners are more interested (or comfortable) in talking with their fans and followers online, whereas male owners prefer their website to do the talking for them instead. Leer más “LinkedIn More Popular With Small Businesses, But Twitter Use Falls”