5 mitos del SEO el marketing y el posicionamiento | by Carolina Velasco


solomarketing.es | by Carolina Velasco

Ni a los profesionales del marketing online les gusta hablar de SEO… ni a los SEO´s les gusta hablar de SEO social… sin duda alguna esta incapacidad de integración implica un obstáculo en el proceso de posicionamiento de nuestra marca.

Y si bien es cierto que contar con una influencia social es hoy lo que más nos acerca al ROI de nuestras acciones, es también una realidad que las acciones de SEO en acción conjunta con nuestra estrategia de marketing, aportan el mejor “plan de ventas” que pueda existir al conjugar la inmediatez de las acciones, con las implicaciones a largo plazo.

Y cómo también es cierto que;  en relación al SEO y el marketing en buscadores, se han gestado grandes mitos, es importante desterrarlos para conocer la información que de verdad, podemos entregar a nuestros clientes.

5 mitos del SEO el marketing y el posicionamiento Leer más “5 mitos del SEO el marketing y el posicionamiento | by Carolina Velasco”

The Beginners Guide to Search Engine Optimization

Search Engine Optimization Begins with Thorough Keyword Research

Before you start any search engine optimization campaign, and preferably before you even start your website, you need to know about keyword terms. These are the terms that people will be searching for when they try to find your website and if they are well chosen they can help you get higher rankings on the search engines and provide better targeted content to your visitors.

There are two good keyword research tools you can use – Wordtracker.com and Google Adwords keyword research tool. The advantage with Google is that it is free. What you want to do is enter some keywords you have thought of that relate to your website and then ask Google for suggestions and it will come up with a list that also provides you a lot more information such as the amount of competition you will be facing (an almost full green bar indicates high levels of competition) and how many searches the term receives. An ideal keyword will be one that has high search volumes versus relatively low competition.


By Jayden Clark Platinum Quality Author

If you have a website then you need to concern yourself with search engine optimization. If you are new to this field then it can be quite daunting but there are a few basic principles which can get you a long way in terms of optimizing your website.

Search Engine Optimization Begins with Thorough Keyword Research

Before you start any search engine optimization campaign, and preferably before you even start your website, you need to know about keyword terms. These are the terms that people will be searching for when they try to find your website and if they are well chosen they can help you get higher rankings on the search engines and provide better targeted content to your visitors.

There are two good keyword research tools you can use – Wordtracker.com and Google Adwords keyword research tool. The advantage with Google is that it is free. What you want to do is enter some keywords you have thought of that relate to your website and then ask Google for suggestions and it will come up with a list that also provides you a lot more information such as the amount of competition you will be facing (an almost full green bar indicates high levels of competition) and how many searches the term receives. An ideal keyword will be one that has high search volumes versus relatively low competition. Leer más “The Beginners Guide to Search Engine Optimization”

5 Website Essentials for Most Effective SEO

SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign!


http://www.webmarketingexperts.com.au

SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign! Leer más “5 Website Essentials for Most Effective SEO”

Cuando me preguntan si podemos crear una página de fans en Facebook siempre respondo con la misma pregunta ¿la mereces? | DESTACADO ;)

Si estamos hablando de que la gente recomienda en las redes sociales sus marcas favoritas ¿por qué tantos se centran en la parte de “redes sociales” y tan pocos en la de “marca favorita“? ¿O es que esperan convertirse en marca favorita por estar en Facebook? Ni lo sueñes. Ni siquiera haciendo comentarios ingeniosos en Twitter. Lo siento, no es tan fácil.

No veo un interés similar por contratar profesionales para mejorar la experiencia de marca: ni ingenieros para mejorar los procesos, ni coaches para mejorar las relaciones, ni diseñadores o comunicadores para mejorar las percepciones… las redes sociales no han provocado una estampida de gerentes queriendo mejorar su producto o su propuesta de valor.

¿P o r q u é?.

Las experiencias irrelevantes son igual de irrelevantes en Facebook que en el supermercado, no nos engañemos.

Una marca que genera experiencias irrelevantes, en el mejor de los casos y con mucho esfuerzo, podría conseguir unos cuantos fans y seguidores a base de machaque, promociones, sorteos y demás tácticas de “push” que bien podría hacer igualmente en el supermercado.

En cuanto dejas de invitar las copas, se acaba la fiesta y cada uno a su casa.

Me parece estupenda la preocupación creciente de las marcas por estar en las redes sociales, pero yo me preocuparía, antes, por proponer a tus consumidores una experiencia singular, única, apasionante, inmejorable. Una experiencia que valga la pena recomendar. Me preocuparía por ser la marca favorita de, al menos, un puñado de personas.

Pero si empiezas por el final, si lo haces al revés, corres el riesgo de convertirte en el que paga las copas para tener algo de compañía. A que sería patético, ¿verdad?.


Marketing del retail
Artículo original de Mau Santambrosio “¿Dónde están mis fans?”
http://www.marketingdelretail.com/branding/donde-estan-mis-fans/Desde hace un tiempo, no mucho realmente (unos pocos años), empezamos a ver, cada vez con más frecuencia, titulares como estos: 

“El X% de los usuarios de internet recomienda su marca favorita en las redes sociales”.
“A la hora de comprar, los usuarios de internet aceptan las recomendaciones de sus amigos en las redes sociales”

Corren tiempos difíciles para las empresas y toda oportunidad debe ser atendida. Así que “a por el social media” dicen muchas, y sin acabar de entender muy bien de qué se trata, se lanzan a la batalla por los fans, seguidores, amigos y “recomendadores” de gusto y click fácil.

Y de repente, empiezan a crecer como hongos las páginas y perfiles de empresas en Facebook, las cuentas de marcas de Twitter, los blogs corporativos… Todo el mundo quiere estar en las redes sociales, los profesionales elaboramos maravillosas y convincentes presentaciones sobre por qué y cómo hay que estar en las redes sociales. El mundo se llena de Social Media Strategists, Social Media Evangelists, Social Media expertos y especialistas en todo lo que tenga más de 5 usuarios conectados, y por supuesto, Community Managers.

El Community Manager se convierte el perfil de moda: medio mundo quiere ser Community Manager, y el otro medio quiere que su primo, el informático, le haga de Community Manager para su empresa (por supuesto sin tener la más remota idea de qué debería hacer un community manager).

Si buscas hoy “Community Manager” en Google, te devuelve aproximadamente ¡291 millones de resultados!. No está mal ¿no?.

Dejad que lo ponga en contexto:

Definición de más conceptos SEO

Ocurre que en ciertas ocasiones, hablando de SEO, salen mil términos que no siempre sabemos que son; leyendo el ebook que citaba anteriormente aparecen recogidos la mayoría y he considerado que puede ser muy interesante para todos (incluso para mi, a la hora de ordenar ideas). Los listo a continuación.

[Más…]

* “Alt” image tags – Las imágenes gráficas que forman cada página pueden tener “hidden text” o texto oculto asociado a las mismas, texto que no puede ser visto por el usuario, pero que será indexado por el mecanismo de búsqueda. Esto es requerido para estar en conformidad con criterios de accesibilidad (screen-readers usados por ciegos o personas con daños en la visión, leen los “alt” tags), aunque es usado frecuentemente por los mecanismos de búsqueda para determinar relevancia.

* Backlinks – Hyperlinks que vinculan a una página web específica (o sitio web). También conocidos como inbound-links. Google PageRank and Yahoo! WebRank son métodos usados para enumerarlos. Outbound links son los puntos de origen de los backlinks.

* Black-hat SEO – Un abordaje de SEO en los límites de lo que es considerado una práctica ética. Potencialmente contraviene los términos de servicio de los mecanismos de búsqueda. Por un lado riesgo elevado, por otro, recompensa muy alta. Quien lo practica puede ganar más visitantes si las técnicas blackhat son más efectivas que aquellas de las empresas que siguen un abordaje ético, llamado, white-hat SEO.

* Domain popularity – o popularidad del dominio. La cantidad de diferentes dominios que se vinculan con su sitio. Es un término no tan ampliamente usado como link popularity o popularidad del link, pero que indica el número de dominios únicos (muchos links de mismo dominio deben ser contados juntos).


Ocurre que en ciertas ocasiones, hablando de SEO, salen mil términos que no siempre sabemos que son; leyendo el ebook que citaba anteriormente aparecen recogidos la mayoría y he considerado que puede ser muy interesante para todos (incluso para mi, a la hora de ordenar ideas). Los listo a continuación.

Leer más “Definición de más conceptos SEO”

Landing pages: los 10 puntos clave para la generación de leads

No importa si nuestro cliente tiene o no un web site “oficial”. Si queremos conseguir leads debemos crear una landing page con los elementos que el usuario espera encontrar. Tanto si su “aterrizaje” proviene de una acción de e-mailing, de SEM, o de SEO, el contenido y el mensaje de la landing page deben ser particulares para cada uno de los casos, es decir, para cada usuario en función de su perfil. En este sentido, el uso de landing pages permite modificar y optimizar el contenido de forma muy rápida y flexible ofreciendo así un óptimo margen de adecuación a las necesidades de cada usuario.


por Verónica Miquel Miquel Torres

No importa si nuestro cliente tiene o no un web site “oficial”. Si queremos conseguir leads debemos crear una landing page con los elementos que el usuario espera encontrar. Tanto si su “aterrizaje” proviene de una acción de e-mailing, de SEM, o de SEO, el contenido y el mensaje de la landing page deben ser particulares para cada uno de los casos, es decir, para cada usuario en función de su perfil. En este sentido, el uso de landing pages permite modificar y optimizar el contenido de forma muy rápida y flexible ofreciendo así un óptimo margen de adecuación a las necesidades de cada usuario. Leer más “Landing pages: los 10 puntos clave para la generación de leads”

SEO: A Comprehensive Guide for Beginners

SEO.

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use.

The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.

So, I got to thinking, “Why don’t I lay out the basics, all in one post?”

It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines.
The Traffic Trap (and How SEO Really Works)

Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works.

The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.

For example:

Mary sells custom knitted sweaters. On her blog, she shows how she makes the sweaters by hand, often talking about the different yarns she uses. There’s not much competition for keywords relating to yarn, and Mary is publishing lots of great content about it, so before long, she has front page rankings for several different types of yarn.

Do you see the potential problem?

The people searching for yarn most likely knit themselves, and it’s unlikely they’ll be interested in purchasing Mary’s sweaters. She’ll get lots of traffic, sure, but none of the traffic will convert, because the visitors have completely different goals.

The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.

How do you discover what those keywords are?

Simple: research.


SEO Guide

By Neil Patel

SEO.

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use.

The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.

So, I got to thinking, “Why don’t I lay out the basics, all in one post?”

It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines.

The Traffic Trap (and How SEO Really Works)

Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works.

The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.

For example:

Mary sells custom knitted sweaters. On her blog, she shows how she makes the sweaters by hand, often talking about the different yarns she uses. There’s not much competition for keywords relating to yarn, and Mary is publishing lots of great content about it, so before long, she has front page rankings for several different types of yarn.

Do you see the potential problem?

The people searching for yarn most likely knit themselves, and it’s unlikely they’ll be interested in purchasing Mary’s sweaters. She’ll get lots of traffic, sure, but none of the traffic will convert, because the visitors have completely different goals.

The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.

How do you discover what those keywords are?

Simple: research. Leer más “SEO: A Comprehensive Guide for Beginners”

25 Free SEO Add-ons for Mozilla Firefox

If you use the popular web browser Firefox and are interested in building up your freelancing business by using search engine optimization techniques, you’re in luck. There are many free SEO add-ons available for Firefox.

In this post, I’ll share 25 SEO add-ons and explain why freelancers might wish to download SEO tools to their browser.

# SEO Toolbar–This toolbar is fully customizable. There are several different views available, including icons and text, icons only or page ranks only (PageRank, Alexa Rank and PI Rank).
# SEO Professional Toolbar–Offers many SEO-related tools in one place. Display PageRank, S-Rank and the number of backlinks for visited pages. This toolbar also stores the history of ranks for selected sites. Highlight words, links, view number of words and more.
# SEOpen–Includes tools for Google backlinks, Yahoo backlinks, PageRank checker, and http header viewer.
# Swoosty SEO Tools–A tool that automatically shows the Google PageRank and Alexa ranking of all the sites you visit, and provides other essential tools for complete analysis. You can also activate and deactivate it without having to restart Firefox.


If you use the popular web browser Firefox and are interested in building up your freelancing business by using search engine optimization techniques, you’re in luck. There are many free SEO add-ons available for Firefox.

In this post, I’ll share 25 SEO add-ons and explain why freelancers might wish to download SEO tools to their browser.

25 Firefox SEO Add-ons

Here are 25 free search engine optimization add-ons that you can add to Firefox. (Note: although all of these tools are available free of charge, some tools do have a suggested donation to cover development costs.) Leer más “25 Free SEO Add-ons for Mozilla Firefox”

How to Not Catch a Social Media Disease

In speaking to some design students, answering how I got started in the business, I told them I slept my way to the top. They didn’t fall for it but they stood silent for a good, long time. As I laughed and explained how I got started in the days before the internet, dodging velociraptors and flowing hot lava, I quickly realized they had no idea of traditional marketing techniques.

They weren’t tied to business sites as of yet, but in going over the wealth of free exposure one can easily use these days, it struck me about how I forked over thousands of dollars to source books and directories, waiting a year for them to be distributed to art directors and other practitioners during those dark days of the Inquisition. Sending postcard mailers was also the norm and art directors routinely threw away dozens each day, as opposed to now, when art directors call me and relay that I’m the only one who sends cards and they adorn their bulletin boards. How times have changed.

When I started sending e-advertisements in 1993, simple jpegs and animated gifs attached to regular e-mails, people went nuts! When I was asked what it cost, I would reply, “not a penny.” They were blown away at the possibilities. Shows you how far we have come in just a few years.

But, I always knew it was important to keep up with the cutting edge of technology and think I lost it when I got too comfortable with the ease and availability of the interface tools out there on social media sites. Drag and drop, point and click, drool a little less, etc. It’s like the guys on the bridge of the Enterprise (Star Trek) and their rapid-fire button pushing to program the computer to go forward. In reality, in the future, there will be a go and stop button with a simple joystick. Our machinery is getting smarter than we are. Just in time!


By Speider Schneider

I caught a disease from social media and I don’t know if it’s “tweetable” by modern medicine. I am fully vested in all the important social sites; LinkedIn for business, Facebook for friends, old business coworkers and a few “must know” people registered for the big time waster. I even have a fan page. I have a couple of blogs, write for some blogs that aren’t mine, I tweet, I Plaxo, Spock and other social sites I’ve long since deleted the bookmarks. I was one of the first people to discover social media. Not a pat on the back – just a testament to my ability to keep my sanity.

Sm2 in How to Not Catch a Social Media Disease
Image credit

In speaking to some design students, answering how I got started in the business, I told them I slept my way to the top. They didn’t fall for it but they stood silent for a good, long time. As I laughed and explained how I got started in the days before the internet, dodging velociraptors and flowing hot lava, I quickly realized they had no idea of traditional marketing techniques.

They weren’t tied to business sites as of yet, but in going over the wealth of free exposure one can easily use these days, it struck me about how I forked over thousands of dollars to source books and directories, waiting a year for them to be distributed to art directors and other practitioners during those dark days of the Inquisition. Sending postcard mailers was also the norm and art directors routinely threw away dozens each day, as opposed to now, when art directors call me and relay that I’m the only one who sends cards and they adorn their bulletin boards. How times have changed.

When I started sending e-advertisements in 1993, simple jpegs and animated gifs attached to regular e-mails, people went nuts! When I was asked what it cost, I would reply, “not a penny.” They were blown away at the possibilities. Shows you how far we have come in just a few years.

But, I always knew it was important to keep up with the cutting edge of technology and think I lost it when I got too comfortable with the ease and availability of the interface tools out there on social media sites. Drag and drop, point and click, drool a little less, etc. It’s like the guys on the bridge of the Enterprise (Star Trek) and their rapid-fire button pushing to program the computer to go forward. In reality, in the future, there will be a go and stop button with a simple joystick. Our machinery is getting smarter than we are. Just in time! Leer más “How to Not Catch a Social Media Disease”

4 Tips for Writing SEO-Friendly Blog Posts

In addition to writing for their human readers, web writers and bloggers have to consider the digital web crawlers employed by search engines like Google (Google). Your business can’t skip the task.

Since most would-be readers use search engines to find blog posts, you need to make sure that Google ranks your site highly when those readers search for terms related to your business and the content you’re writing.

You could spend thousands of dollars to have a search marketing firm optimize your business’s blog for search engines, but chances are that you can learn a lot of the fundamentals yourself, saving yourself a lot of money as long as you have the interest and the time. Here’s a basic primer on Search Engine Optimization (SEO) for your company’s blog…(let’s see)


Samuel Axon
mashable.com

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

In addition to writing for their human readers, web writers and bloggers have to consider the digital web crawlers employed by search engines like Google (Google). Your business can’t skip the task.

Since most would-be readers use search engines to find blog posts, you need to make sure that Google ranks your site highly when those readers search for terms related to your business and the content you’re writing.

You could spend thousands of dollars to have a search marketing firm optimize your business’s blog for search engines, but chances are that you can learn a lot of the fundamentals yourself, saving yourself a lot of money as long as you have the interest and the time. Here’s a basic primer on Search Engine Optimization (SEO) for your company’s blog…(let’s see) Leer más “4 Tips for Writing SEO-Friendly Blog Posts”

SEO Primer: Improve Your Business Website’s Ranking

There is definitely a combination of art and science that I never appreciated until having to do it. So, to save others some time, here are some very basic things that any business should do to optimize the ranking of its website in search engine results. Nothing explained here is necessarily a secret or difficult to find out. The trick is to find a good cookbook and a process that is easy to follow…(more)


There is definitely a combination of art and science that I never appreciated until having to do it. So, to save others some time, here are some very basic things that any business should do to optimize the ranking of its website in search engine results. Nothing explained here is necessarily a secret or difficult to find out. The trick is to find a good cookbook and a process that is easy to follow…(more) Leer más “SEO Primer: Improve Your Business Website’s Ranking”

Brand Strategy and SEO: The Naming Dilemma

Brand has been an important business tool and concept for more than a century. Search engine optimization (SEO), on the other hand, has been a serious concern for scarcely a dozen years. So what’s the relationship between the two? This is a surprisingly deep question, so we’ll devote a number of blog posts to exploring it.

At one level, SEO and brand are closely related. Brand marketing can be seen as a way of attracting attention to your company that defines it in ways that are authentic and compelling. SEO can be defined as a way of attracting traffic to your web site based on compelling, relevant content. So those are complementary things, right? Good branding supports good SEO, and vice versa, it’s tempting to conclude.


A typical search engine results page
Image via Wikipedia

Brand has been an important business tool and concept for more than a century. Search engine optimization (SEO), on the other hand, has been a serious concern for scarcely a dozen years. So what’s the relationship between the two? This is a surprisingly deep question, so we’ll devote a number of blog posts to exploring it.

At one level, SEO and brand are closely related. Brand marketing can be seen as a way of attracting attention to your company that defines it in ways that are authentic and compelling. SEO can be defined as a way of attracting traffic to your web site based on compelling, relevant content. So those are complementary things, right? Good branding supports good SEO, and vice versa, it’s tempting to conclude. Leer más “Brand Strategy and SEO: The Naming Dilemma”