Tweeting Bra: tu inspección mensual de senos! – @TweetingBra @OgilvyOneAthens


Prenda interior femenina diseñada por la agencia digital OgilvyOne Athens
“Éste es el primero y único sostén que tuitea con la misión de recordarte la única cosa que no debes olvidar jamás: tu inspección mensual de senos”

http://www.twitter.com/tweetingbra
http://www.tweetingbra.gr

Cómo se ven las conversaciones en Twitter (en inglés) – gracias @marcosmarando


La compañía presentó una serie de modificaciones que busca ordenar y facilitar la visualización de las reacciones y respuestas que generan las publicaciones en la plataforma de microblogging

Asimismo, Twitter puso a disposición un botón especial para reportar de forma individual una publicación abusiva de forma directa desde la versión web o desde la aplicación oficial para dispositivos con Android. Esta función también estará disponible en la versión iOS.

Dentro de estos cambios también se anunció que la versión oficial de Twitter para Android estará optimizada para aquellos dispositivos con especificaciones modestas, tales como los modelos Samsung Galaxy Y, en donde la aplicación tendrá un funcionamiento más rápido y ocupará menos espacio en memoria.

Twitter adquiere Tendrr, especializada en medición de interacción con programas de TV


Twitter ha adquirido Trendrr, una compañía especializada en análisis de redes sociales y televisión. Entre sus funciones, los sistemas de la compañía permiten descubrir y mostrar aquellos ‘tuits’ especialmente importantes sobre ciertos eventos.

MADRID, 29 (Portaltic/EP)
http://goo.gl/ObSphm

No es la primera vez que hay noticias sobre el interés de la re de microblog Twitter de medir la interacción de sus usuarios con los programas de televisión. De hecho, a principios de año Twitter adquirió las empresas Bluefin Labs. Ahora, tras esta compra y otras adquisiciones Twitter continúa con su carrera hacia el análisis y la medición de audiencia a través de redes sociales.

El equipo de la compañía Tendrr, tal y como aseguran en su blog oficial, se une al equipo de Twitter. La razón de esta compra es mantener alejada a la competencia de cualquier tipo de trato con analistas de televisión y más teniendo en cuenta las ocasiones en las que Facebook ha dejado claro su interés en crear una televisión social

– Trendrr Blog (https://blog.trendrr.com/2013/08/28/trendrr-joins-twitter/)

HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets – by Dan Zarrella vía @hubspot


 

twitterI love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences.

But the real power comes when you begin analyzing your own, individual sets of data so you can find out what kinds of content, timing, and behaviors work best for your specific audience.

Enter RetweetLab.com! Using this free tool, you can analyze any Twitter account — including your account or a competitor’s account — to unearth the data you need to get more retweets. The tool works by allowing you to compare your current behaviors (the small graphs in the text) with the behaviors that are correlated with your account getting more retweets. Here’s how you can use this new, free tool to analyze and improve your own Twitter presence.

How to Use RetweetLab to Analyze Your Twitter Marketing

Let’s start with something we’re all familiar with — the Twitter hashtag. Ever wonder how important it is to spreading your Twitter content? RetweetLab can help you understand that.

The graph above details the effect of hashtags on retweets for my account, @DanZarrella. You’ll notice that the vast majority (93.4%) of my tweets do not contain a hashtag; but those tweets thatdo contain a hashtag tend to get more retweets. I may want to think about experimenting with more hashtags in light of this data, right?

Time of day, especially in the cluttered Twitter stream, can have a huge impact on your effectiveness, too. Take a look at what the hour of day breakdown shows us, this time from an example using the @HubSpot account:

We see that our account sends the most tweets at 2 p.m., but that tweets at that time seem to get fewer retweets than the rest of the day. Based on this, maybe we should experiment with more tweets in the morning, rather than afternoon — as you can see, around 8 a.m. we do quite well with retweets, and even much later in the night, around 10 p.m. Leer más “HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets – by Dan Zarrella vía @hubspot”

Write a Twitter Bot in 5 Minutes – Thnxz to @labnol – Amit Agarwal


Meet @DearAssistant, a Twitter bot that is like a mini version of Siri. You can tweet your questions in plan English and the bot will reply with an answer.

The Twitter bot is internally using Wolfram Alpha so there’s a whole range of questions that it can answer. Here are some questions that people have asked @DearAssistant so far:

  • How many calories are in Diet Coke? (link)
  • When was Mahatama Gandhi born? (link)
  • What is the distance between city A and city B (link)
  • Who directed the film M (link)
  • What is the price of Kindle Paperwhite (link)

Twitter Bot

You can also ask the bot for word meanings, weather conditions, language translation, to convert between time zones, date calculations (how many days until Christmas) and more.

Writing a Twitter Bot – The Basic Ingredients

Writing a Twitter bot is surprisingly simple and you can get one up and running in 5 minutes. It helps if you know little bit of coding (simple JavaScript) but that’s certainly not a requirement for writing a basic Twitter bot.

A bot is essentially a program that is always running in the background and whenever it encounters a command (tweets in this), it processes it (based on the text of the tweeet) and sends a reply to the tweeter in another tweet.

Earlier, you would need a web server to run the bot while the bot itself would be written in languages like PHP, Perl or Python. That’s complicated so we will use Google Scripts to write the Twitter bot and host it on our Google Drive.

How to Write a Twitter Bot – Step by Step
Full article? H e r e 🙂

Twitter Generates 86% of Leads for B2Bs on Social Media – Thnxz to @B2Community


 

If you own a small business, you know it’s not always easy to figure out where you should or should not be spending your time on social media.

This is especially true for B2Bs, whose target audience on sites like Facebook, Twitter, and LinkedIn is much different than B2Cs or nonprofit organizations. The challenge for B2Bs is figuring out how to build an engaged audience when clients and prospects are trying to do the same with their own fans and followers.

It’s not always an easy task. But a new study this week, could provide insight into which networks are driving the best results for B2Bs when it comes to attracting new leads and generating new business opportunities.

Plus, if you feel like your Facebook Page reach has been higher than usual this week, it probably has—thanks to a recent fix to Facebook Insights.

Read about these top stories and much, much more in this week’s marketing news roundup.

1. Study: Facebook Page reach rises 31% after insight bug fix

If you manage a Facebook Page, you may have noticed an alert from Facebook in the last week explaining a bug in Facebook Insights. According to Facebook, the problem which was identified last week, has affected data for reach and impressions.

This week, a new study from EdgeRank Checker found that the fix is having a bigger impact than some may have expected. According to the study, which looked at 1,000 Facebook Pages before and after the bug was fixed, there was an average increase of 31% for total reach. Other key metrics like Organic Reach and Viral Reach have also seen big improvements—up 41% and 275% respectively.

Bottom Line: While it’s only been a week since Facebook resolved the problem, these early results are a welcome sign for Facebook Page owners.

Full article here 🙂

In the last year, Facebook has taken a lot of heat over its EdgeRank algorithm. On average, each post you share on Facebook will reach less than 16% of your total fan base. For a small business that’s invested months, if not years into building that fan base, it’s understandable that you may have some frustrations when it becomes difficult to reach your target audience.

That’s why it’s so important to extend the communication you have with your audience beyond Facebook and take ownership of your contacts so you can communicate on your own terms.

Last month, I sat down with Constant Contact Social Media Specialist Danielle Cormier to find out how small businesses can keep up with all these Facebook changes. Check out what she had to say.

2. For B2Bs, Twitter gets the best social leads

A new report from Optify, shows that for B2B small businesses, Twitter is the most effective social network when it comes to generating new leads.

According to the report, which analyzed 62 million site visits, 215 million page views, and 350,000 leads in 2012, Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for only 9%.

When it comes to generating traffic, it was Facebook that outperformed all social networks—with 54% of traffic coming from Facebook Pages, 32% from Twitter, and just 14% from LinkedIn.

Bottom Line: Whether you own a B2B, B2C, or run a nonprofit—picking the right social networks for your small business starts with understanding where your audience is engaging online.

While studies like these provide a helpful benchmark to work from, they should not provide a cut and dry solution to which sites you should or should not be using.

For a better idea of what each of these sites has to offer, check out our free guide, Get Started Building Your Social Media Presence.

3. Foursquare opens up to non-members

Foursquare announced this week that it will now make it easier for non-Foursquare members to access information on its site and mobile app.

With the new Share button, Foursquare will allow its current members to share links to restaurants, stores, or other locations with friends who are not currently Foursquare members.

Bottom Line: Foursquare Pages are rich with the type of information consumers rely on when making purchasing decisions. Over the last few months, Foursquare has taken steps to make that information more readily available to non-Foursquare members.

Today, it’s more important than ever to make sure the information people find on sites like Foursquare is accurate and up-to-date. This is especially true if you own a restaurant and have a menu that’s listed different locations.

Find out how one restaurant makes sure every online menu stays the same, from review sites to social networks.

Full article here 🙂

 

Help! My Competitors Are Following Me On Twitter, What Do I Do? // Nice @theideabrand :)


This morning I received an email from one of our Brand Partners asking how she should deal with direct competitors that are following her company on Twitter.

“Do we block direct competitors from following us or is this just what happens in social media?”

My answer: You can block competitors on Twitter but that doesn’t really make a difference.

theideabrand.com

When you block an unwanted follower, the user no longer has the ability to:

  • Follow you
  • See your profile picture on their page or in their timeline
  • Have their @replies mentions show in your mentions tab
  • Add your Twitter account to one of their lists

Why Blocking Competitors on Twitter Doesn’t Matter

Blocking a competitor doesn’t stop them from gathering competitive intelligence through other means such as following your account under a different alias.

In addition, your competitor can still monitor your Twitter profile without actually following your account by leveraging social media monitoring platforms such as Radian6 and Sysomos.  They can gather information about which Twitter influencers engage with you the most, analyze which topics are trending with your consumers, and track down your disgruntled customers to swoop in for a chance to be a hero.

Full article !

Claves científicas para evitar los “unfollows” en Twitter // gracias a @Marketisimo


Cuando una persona o una empresa tiene una cuenta en Twitter buscamaximizar la cantidad de seguidores ya que es uno de los elementos claves (aunque no el único) para aumentar el nivel de influencia. 

Por César Pérez Carballada

Una forma de lograrlo es minimizando los “unfollows”, es decir, tratar de evitar que usuarios que nos siguen dejen de hacerlo. En un post anterior presentamos algunos estudios que nos muestran cómo y cuándo ocurre el “unfollow” dando pistas sobre cómo minimizarlos.

Aquí presentaremos 10 medidas concretas que se pueden aplicar para evitar un “unfollow”. Estas claves surgen de un estudio que realizaron un grupo de académicos (1)donde analizaron 1,2 millones de cuentas en Twitter durante 51 días, identificando a quiénes seguían y por quiénes eran seguidos en cada momento, para encontrar los factores que provocan el “unfollow”. Además realizaron un estudio cualitativo entrevistando a varios de esos usuarios para entender las motivaciones que había detrás de su comportamiento.

LAS 10 CLAVES PARA EVITAR EL “UNFOLLOW”

Artículo Completo !

Amex Launches Pay By Tweet // via mobilephoneadvise.com


“Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform to bring value to Cardmembers and merchants,” said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express, in a statement.

Here’s Amex’s video explaining how its Twitter sync and payments feature works:

Amex’s release follows below.

American Express Syncs with Twitter to Unlock the Purchasing Power of the #HashtagCardmembers Can Now Tweet #Hashtags to Buy Products on Twitter

Specially-Priced American Express Gift Cards and Products from Amazon, Sony, Urban Zen and Xbox on Sale Starting this Week

New York, NY,  February 11, 2013 –

American Express today announces a new social commerce experience that turns Twitter #hashtags into purchases in a unique and seamless way. American Express Cardmembers who sync their eligible Cards at sync.americanexpress.com/twitter and tweet special #hashtags can buy American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360. American Express’ proprietary Card Sync technology powers the experience. Card Sync first launched on Twitter last March to deliver couponless savings to Cardmembers who tweet special offer #hashtags from merchants.

The $25 American Express Gift Card can be purchased using a synced American Express Card starting today for only $15 by tweeting #BuyAmexGiftCard25 (quantities limited, offer expires 3/3/13, limit one per Cardmember). The remaining catalog of products goes on sale Wednesday, February 13 at noon, EST, when the full list of special product #hashtags will be released and highlighted as “favorites” on the@AmericanExpress Twitter page. Cardmembers can sync their Cards in advance by visiting sync.americanexpress.com/twitter.

“Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform to bring value to Cardmembers and merchants,” said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express. “Now, we’re leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what’s possible in the world of social commerce.”

How to Sync to Buy Products on Twitter:

Leer más “Amex Launches Pay By Tweet // via mobilephoneadvise.com”

The Most Socially Devoted Industries on Twitter


Finance, Airlines and Telecom - The Most Socially Devoted Industries on Twitter image

Since we launched Socially Devoted as an industry standard of social media customer care, we have been pleased to see brands making an extra effort to improve their Response Rates and Response Times – especially on Facebook.
Via socialbakers.com

But How Does Twitter Measure Up?

We’ve seen some improvement over the last three quarters in the Response Rates, especially in the Electronics and Alcohol industries. But once again, the top 3 in the ranking are dominated by the Finance, Airlines, and Telecom industries. This is great, considering that they are all service companies and should, therefore, be responsive to all kinds of inquiries from their customers.

sociallydevoted-q4-twitter-final

Socially Devoted is a key measurement that can help brands to improve their success in social customer care. Even brands with high Engagement Rates should not ignore it; after all who can afford not to improve on customer satisfaction?

+ Full article

Escuela experimenta con Twitter, como parte de un programa de pérdida de peso…


MERCADOTECNIA PUBLICIDAD | Revista Merca2.0

Estados Unidos, California del Sur.– La escuela de Salud de la Universidad de Carolina del Sur encontró una relación entre Twitter, con la pérdida de peso que tuvieron unos participantes de un estudio.

por BEATRIZ SÁNCHEZ

Según los resultados, las personas que utilizan esta red social, como parte de un programa de pérdida de peso, adelgazan más que los que no usan.

El estudio fue de la siguiente manera:

Número de personas: 96 hombres y mujeres con sobrepeso y obesidad
Duración del estudio: 6 meses
Condiciones: Todos debían contar con dispositivos móviles con internet.

Procedimiento
Leer más “Escuela experimenta con Twitter, como parte de un programa de pérdida de peso…”

¿Sabes cuál es la actividad real de Twitter a cada segundo? Averígualo con tweetping.net


Considerando que cada 60 segundos se publican cerca de 175 mil  tweets en Twitter, tratar de imaginar la cantidad de información que genera en esta red social es un todo un reto mental.

vuelodigital.com

Sin embargo, hay quienes encuentran la manera de sintetizar toda esta información para demostrar al mundo la importancia que esta plataforma- en en general- las redes sociales tienen para conectar a un gran número de personas entre sí.

Con esta intención nace Tweetping, una aplicación web que muestra en timpo real la actividad que se genera en Twitter a nivel mundial. Leer más “¿Sabes cuál es la actividad real de Twitter a cada segundo? Averígualo con tweetping.net”