Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity.
To start, business owners must recognize that failing to begin a mobile strategy right now could be suicide.
The first step to getting started is to actually begin. It’s not enough to just know that you need to mobile optimize and start reaching out to smartphone and tablet users. You need to act. Just deciding isn’t going to make it happen. Begin to find out what types of approaches are available so that you can consider their implementation.
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Business owners should find an experienced, professional mobile marketer to help to build this strategy.
Strategy must be discussed from the ground, up, and it should address the following components:
• Mobile web – optimization of the original website or the development of a new site designed specifically for the smaller screen.
• SMS (short message service) – also known as text messaging, which can send discounts, contests, and other promotions to consumers, regardless of whether they have smartphones or feature phones.
• Mobile ads – these are typically a hard sell, but in specific circumstances can be highly beneficial.
• QR codes – two dimensional barcodes help to bring the real world and mobile world together and are exceptionally inexpensive to create, implement, and use.
• Check-in apps – last year saw a skyrocketing use of these applications among users of smartphones.
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An Italian charity is using the quick response barcodes for education in public restrooms.
Sieropositivo, a charity in Italy that works to promote HIV awareness, is using QR codes printed on toilet paper in public restrooms to help to spread the word about the disease and increase the knowledge that women have about the way that it is spread.
Women who visit those lavatories can use their smartphones to scan the barcode.
The toilet paper with the QR codes is being used in women’s public washrooms in trendy clubs located in Milan and Rome. The women who actually visit those bathrooms will notice that the toilet paper rolls have a question printed upon them, as well. It asks:
“When you use a public restroom do you fear diseases? What about when you have sex?”
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According to an article from the Huffington Post, “special panels have been installed at First World War memorials enabling the public to use their smartphones to learn about the history of the service personnel who lost their lives.”
Over 100 panels are being places across the UK as educational tools to shed light on the events of WWI. The article goes on to say that, “when scanned with a smartphone, the QR code provides access to information including personal stories of some of the casualties buried or commemorated at the memorial.”
Roughly 100 years after the first World War, this QR Code campaign is meant to offer an effective and long-lasting educational facet to the war memorials. Prince Edward was quoted as saying, “it is a powerful means of combining traditional methods with new technology to ensure we never forget.”
These efforts by the British government signal more widespread acceptance for QR Codes and various mobile technologies – a bridge from historic events to our smartphones.
The manufacturer of the products has announced that its labels will now be smartphone friendly.
CRC Brakleen manufacturer,CRC Industries, has announced that it has launched a whole new look for the packaging of its DIY penetrants and lubricants which includes QR codes to allow smartphone users to gain more information about the products.
The new packaging has already been added to the products, which are now on the shelves and bays in repair shops.
The marketing manager for the company, Dori Ahart, explained the strategy for changing the product packaging and adding QR codes by saying that “The new look is more retail-friendly, yet still easily recognizable as CRC, a brand that professionals have trusted for more than half a century.” Ahart went on to say that the new product labeling provides a prominent display of the item while highlighting its primary features.
It was pointed out that the QR codes will be important for helping customers access additional information.
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McDonald’s is starting strong in 2013 by unveiling a new set of freshly redesigned beverage cups and carry-out bags, but there’s a catch: the new designs contain a scannable QR code which, due to immensely growing popularity of smartphones enables users to more easily find our more information about the products they consume. Along with the scannable point of interest, the design of the package is oriented towards brand storytelling with appealing, trendy illustrations.
Kevin Newell, McDonald’s Chief Brand Officer stated that the new packaging is designed to enagage with
consumers in such way that it celebrates McDonald’s, as well as providing more information on nutritional values:
“Customers tell us they want to know more about the food they are eating and we want to make
that as easy as possible by putting this information right at their fingertips.” Leer más “McDonald’s rolls out new packaging designs | by Dorian Cioban”