QR Code Treasure Hunt Brings Teens to Libraries


QR codes

govtech.com

As a way to teach teens about library resources, the Chesterfield County, Va., public libraries gave them a challenge: Solve problems with the help of quick response (QR) codes.

QR codes are a unique series of patterns that — when scanned with a camera-ready smartphone or mobile device — pull up information such as facts about an object the QR code is attached to.

At the Chesterfield County Public Library, QR codes were deemed a fitting technology to use for teaching teens information about the county libraries.

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“We wanted to try to reach them on their own terms, so we thought about using technology,” said Carolyn Sears, the library services administrator for community services. “… that’s how we got the QR code idea.”

In November, the county libraries tried a two-month program called “iHunt: Crack the CCPL Code.” The program  challenged teens to learn about library resources by completing a digital treasure hunt inside the library.

Librarians strategically placed signs equipped with QR code readers throughout the facility for the teens to find.

Participants started by answering a question about one of the library’s resources. By following the clues in the question, they could find the item the clues led to. They’d also find a sign with a QR code, which when scanned would give them the clues for the second question.

For example, the hunt tasked its participants to locate a specific DVD title. Once participants located the DVD, they’d find a QR code that would help them find the next item in the hunt. Leer más “QR Code Treasure Hunt Brings Teens to Libraries”

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Six QR code campaigns that actually worked


http://econsultancy.com

QR codes are now a common feature in marketing campaigns, though many people are often sceptical about their value.

This scepticism is often justified as, though we have seen some creative examples, QR codes are often used very badly.

Also, while it is easy to find creative examples, brands and marketers aren’t always forthcoming about revealing the stats around campaigns.

So here are six examples where we have some stats, and where QR codes have been used effectively…

MyToy.de

German retailer MyToy.de built QR codes using Lego bricks to drive customers to their online store.

Users were then able to buy the bricks used to make the QR code.

While it is a very creative use of QR codes, the execution wasn’t perfect as it linked to a desktop site.

But it was still a huge success, as 49% of visitors to MyToy.de came via the QR codes while the campaign was live, and twice as many brick boxes were sold for the Lego models included in the QR adverts.

Heinz

Last year Heinz put QR codes on ketchup bottles in US restaurants to promote its new environmentally friendly packaging.

It linked to a mobile site where users could win prizes by answering a green knowledge trivia question.

                                          

Heinz reported that more than 1m consumers scanned the codes.

Emart… Leer más “Six QR code campaigns that actually worked”

In France, QR code stickers provide medical data for emergency responders

Japanese-based Asahi Kasei has previously used RFID technology in portable charms to alert medical personnel to important patient information when dealing with emergencies. Now, using stickers featuring QR codes, Code d’Urgence in France is also on a mission to improve data delivery to those responding to accidents and emergencies.

Those registering for the service must first fill out a medical questionnaire from the company, which must be validated by a doctor. Users pay for an annual subscription, costing EUR 36, and this information is then stored on a secure server approved by the Ministére de la Santé for one year.

The company then sends out 10 stickers featuring a unique QR code to the user, suitable for placing onto motorcycle helmets, bike frames, behind watch faces or on the back of cell phones — the company provides a list of recommended sticker locations upon subscription.


Code d’Urgence provides customers with 10 stickers featuring a unique QR code that links to their medical history.

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Japanese-based Asahi Kasei has previously used RFID technology in portable charms to alert medical personnel to important patient information when dealing with emergencies. Now, using stickers featuring QR codesCode d’Urgence in Franceis also on a mission to improve data delivery to those responding to accidents and emergencies.Those registering for the service must first fill out a medical questionnaire from the company, which must be validated by a doctor. Users pay for an annual subscription, costing EUR 36, and this information is then stored on a secure serverapproved by the Ministére de la Santé for one year.The company then sends out 10 stickers featuring a unique QR code to the user, suitable for placing onto motorcycle helmets, bike frames, behind watch faces or on the back of cell phones — the company provides a list of recommended sticker locations upon subscription.

The code can be read quickly by medical professionals equipped with the secure Code d’Urgence smartphone app, enabling them to respond in the best way possible. According to the developers, Code d’Urgence is the only system of its kind to have been made in collaboration with the country’s SAMU (Service d’Aide Médicale Urgente) and SMUR (Service Mobile d’Urgence et Reanimation) doctors. It is also compliant with the Commission Nationale Informatique et Liberté, which means all the medical data is secure and only accessible to medical professionals. The video below contains more details >>>> Leer más “In France, QR code stickers provide medical data for emergency responders”

Los códigos QR como herramienta de comunicación

Como vemos, los códigos QR ofrecen muchas posibilidades para complementar una campaña de comunicación pero es importante tener en cuenta algunos aspectos, como se vio en el Social Media Point:

– El contenido: ¿a dónde conducirá el código? Lo importante es el contenido no el QR en sí mismo.

– Adaptar la web destino del QR a los dispositivos móviles: ¿de qué nos servirá el código si al escanearlo el contenido de la web no se visualiza bien?

– Ubicación del código QR: que sea vea bien, sea lo suficientemente grande y sea accesible. Si lo ponemos en una banderola de una farola, ¿cómo lo podrán escanear?

Además, como nos enseña el ejemplo de la Fundación Joan Miró, hay que tener en cuenta si en el sitio en el que se ubica el QR hay conexión 3G. En este caso, muchos turistas no tenían 3G en el metro y no podían acceder al contenido.

Actualización 02/03/12, 14:15 h: Otra posibilidad es utilizar los códigos QR en el material impreso de la organización (folletos, dípticos, programas de actividades…) para que quien lo desee pueda ampliar información. En este caso, el código puede enlazar con el sitio web o con una página concreta de la web que tenga más información sobre un tema concreto. LaAssociació Catalana de Comunicació Científica nos cuenta que los usa con esta finalidad.


http://cristinaaced.visibli.com

qr metroFoto: Código QR en la estación de UrquinaonaSala de prensa de TMB

El último Social Media Pointestuvo dedicado a los códigos QR. Aunque no pude asistir, he visto el vídeo y las presentaciones de los ponentes (¡gracias Fátima por publicar este post resumentan completo!).

Conocía el caso de la Fundación Joan Miró, que ha colgado códigos QR en algunas estaciones del metro de Barcelona que tienen relación con la exposición “L’escala de l’evasió” (la escalera de la evasión). También TMB utiliza estos códigos para informar de la frecuencia de paso de los autobuses, en las marquesinas de las paradas.

Infojobs ha hecho una campaña con códigos QR para posicionar ofertas de trabajo en la calle, una acción interesante que descubro gracias a Social Media Point.

Otro ejemplo que he descubierto estos días es el proyecto Medicamento Accesible, liderado por la Fundación Vodafone España, que está probando una solución tecnológica que permita a las personas con discapacidad acceder a la información de los prospectos de los medicamentos a través del teléfono móvil, gracias a la lectura de los códigos de barras (en este vídeo lo explican). No se trata exactamente de códigos QR, pero es una tecnología muy similar, y creo que el caso puede ser inspirador de cara a encontrar aplicaciones de los QR en el ámbito de la salud. Leer más “Los códigos QR como herramienta de comunicación”

Put Your Best Foot Forward With Mobile Barcode Best Practices

When one considers the current economic climate, there is little doubt we are becoming a global community defined by constant connectivity and ultra-convenience. Mobile devices are a major factor in this as they are now ubiquitous and one’s device fulfils a multitude of requirements, connecting them to a plethora of information and facilitating all types of interactions. Mobile marketing and more specifically, mobile barcodes play a pivotal role in this new world of enhanced communications and on-demand information.

As the IAB’s Mobile Buyer’s Guide points out, mobile barcodes are an important way of activating traditional media, furthermore they can help boost sales, increase customer engagement, build brand loyalty, and educate an audience. These small black and white squares, reminiscent of ink blots, represent a great opportunity for marketers to bring traditionally static marketing and advertising to life so brands can instantly engage with their target audience. For example, adding a mobile barcode to a print or outdoor advertisement, on pack or at shelf that links to a discount, sweepstakes or provides additional information on a product or service provides an opportunity for the brand to engage with their target consumers 24/7/365.


By Laura Marriott (@kanadawomaninus) | http://www.iab.net/iablog

When one considers the current economic climate, there is little doubt we are becoming a global community defined by constant connectivity and ultra-convenience. Mobile devices are a major factor in this as they are now ubiquitous and one’s device fulfils a multitude of requirements, connecting them to a plethora of information and facilitating all types of interactions. Mobile marketing custom barcodesand more specifically, mobile barcodes play a pivotal role in this new world of enhanced communications and on-demand information.

As the IAB’s Mobile Buyer’s Guide points out, mobile barcodes are an important way of activating traditional media, furthermore they can help boost sales, increase customer engagement, build brand loyalty, and educate an audience. These small black and white squares, reminiscent of ink blots, represent a great opportunity for marketers to bring traditionally static marketing and advertising to life so brands can instantly engage with their target audience. For example, adding a mobile barcode to a print or outdoor advertisement, on pack or at shelf that links to a discount, sweepstakes or provides additional information on a product or service provides an opportunity for the brand to engage with their target consumers 24/7/365.  Leer más “Put Your Best Foot Forward With Mobile Barcode Best Practices”

Study Shows Rapid Evolution of QR Marketing

Rapid adoption of QR codes and other action codes is only part of the story in a new study. More important is the way that marketers are learning to use them more effectively.

Nellymoser, Inc. released a study of all 2011 issues of the top 100 U.S. magazines. It found that advertising drove the 439 percent increase in action codes from January through December. In January, there were seven advertising codes for each editorial code. By September, the ratio was nearly 25:1.

“In the beginning of the year, it was really very much an experiment,” says Roger Matus, Nellymoser executive vice president. “It seemed like somebody in the company had said, ‘Hey, we oughtta do mobile, and I heard about this thing. Let’s stick it on there.'”


http://www.clickz.com/clickz/news/2141772/study-rapid-evolution-qr-marketing

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cohen-qr-code

Rapid adoption of QR codes and other action codes is only part of the story in a new study. More important is the way that marketers are learning to use them more effectively.

Nellymoser, Inc. released a study of all 2011 issues of the top 100 U.S. magazines. It found that advertising drove the 439 percent increase in action codes from January through December. In January, there were seven advertising codes for each editorial code. By September, the ratio was nearly 25:1.

“In the beginning of the year, it was really very much an experiment,” says Roger Matus, Nellymoser executive vice president. “It seemed like somebody in the company had said, ‘Hey, we oughtta do mobile, and I heard about this thing. Let’s stick it on there.'” Leer más “Study Shows Rapid Evolution of QR Marketing”

Los códigos QR presentes en cada vez más sitios

Ahora algo no menos cierto es que tenemos que enseñar a nuestros clientes las ventajas que pueden tener al utilizarlos, porque como ya he mencionado en otros artículos, lo principal es hacerlo bien, si alguien que lee un QR, tiene una mala experiencia y es un consumidor, lo más probable es que se lo piense antes de leer otro código QR, pero si la mala experiencia la tiene un empresario, muy posiblemente desista de su utilización.



En carnes, vinos, cereales, en los folletos de las ofertas, en las estanterías, por todas partes, ahora bien es honesto de reconocer que no todo el mundo los lee, recientemente pude comprobar in situ, que los consumidores americanos no están continuamente scaneando, cuanto código QR se les presenta, como hizo referencia en su reciente artículo Benjamín Suárez http://www.benjalink.com “Los marketinianos aman los códigos QR, pero los compradores no saben qué son” y esto nos guste o no a los que somos marketing-adictos, es una realidad, porque muchas veces nosotros vamos más de prisa que los consumidores, cuando vemos una herramienta que nos parece la panacea, de inmediato nos volcamos en ella, pero es el gran público, al que se quiera o no a quien va dirigida, él es el que se toma su tiempo, antes de aceptar o no esta novedad.

Creo que los códigos QR son algo que han llegado para quedarse, al menos por un tiempo medianamente largo y que los consumidores de forma paulatina los irán utilizando o no, eso ya lo dirá el tiempo.

También es cierto que dependerá de nosotros, los que hacemos marketing, el que les hagamos más sencillo el camino que ellos deben recorrer, para tener un cada vez mayor conocimiento de las ventajas que pueden tener si utilizan los códigos QR, enseñarles como y de donde deben descargarse el lector, como sacar el mayor rendimiento a la aplicación, como guardar los códigos o como utilizar los cupones que reciban o que se descarguen en su Smartphone. Leer más “Los códigos QR presentes en cada vez más sitios”