Poptip New York-based startup taps into a social data gold mine after change of direction


Photo: Laura Barisonzi

Poptip’s six-month-old Twitter polling service, which already has Pepsi, EA Sports and journos like ESPN’s Darren Rovell crowdsourcing feedback for its brands, was something of an accident. The founders were developing a document-sharing platform for brands and agencies, but switched gears after a solicitation for feedback on Twitter showed them they could reach a much broader audience. “Within 30 minutes, we had 200 different opinions,” said Kelsey Falter, Poptip founder. “It was eye-opening.” In the coming weeks, it will expand its instant-data service to work on Facebook and Instagram.

Video interview:
http://edit.adweek.com/video/advertising-branding/six-questions-kelsey-falter-146885?auto

 
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