Categoría: Online Media Gazette

Infographic: Individuals & Their Online Identities


icon of elderly people
Image via Wikipedia

Pew Research recently released a study that focuses on individuals’ online identities, which takes into consideration reputation management and what people are really using online social tools for. Flowtown has generously decided to highlight the most interesting findings from these reports in the graphic below.

Perhaps the most interesting of these findings was that,” the most visible and engaged Internet users are also most active in limiting the information connected to their names online.” Some other notable quotes from the infographic includes “A growing number of Internet users are leveraging the social power of the Internet to reconnect with friends from the past and far-flung family members with whom they have lost touch.”

Another one would be “Contrary to the popular perception that younger users embrace a laissez-faire attitude about their online reputations, young adults are often more vigilant than older adults when it comes to managing their online identities.” Leer más “Infographic: Individuals & Their Online Identities”

Infographic: A History On Hacking

In common usage, a hacker is a person who breaks into computers and computer networks, either for profit or motivated by the challenge. The subculture that has evolved around hackers is often referred to as the computer underground but is now an open community.

Hacking has been around as long as computers as a way to reconfigure or reprogram a system to give access to someone who otherwise shouldn’t have access. In the media, any electronics manipulation is often referred to as hacking, though “cracking” may often be more appropriate. Thanks to hacking, computer geeks can be cool and dangerous.

Here’s a lovely infographic to briefly describe the history of hacking…


In common usage, a hacker is a person who breaks into computers and computer networks, either for profit or motivated by the challenge. The subculture that has evolved around hackers is often referred to as the computer underground but is now an open community.

Hacking has been around as long as computers as a way to reconfigure or reprogram a system to give access to someone who otherwise shouldn’t have access. In the media, any electronics manipulation is often referred to as hacking, though “cracking” may often be more appropriate. Thanks to hacking, computer geeks can be cool and dangerous.

Here’s a lovely infographic to briefly describe the history of hacking… Leer más “Infographic: A History On Hacking”

Social Sharing Is A Major Behavioral Shift In The 21st Century

I’ve been on Twitter for about 7 months and on Facebook for about a year or so. What I’ve noticed is that there are an increasing number of people sharing information on both these sites. With the opening up of Facebook’s social graph and Twitter acquiring companies that makes third-party services for them, it seems like this trend is going nowhere but north.


I’ve been on Twitter for about 7 months and on Facebook for about a year or so. What I’ve noticed is that there are an increasing number of people sharing information on both these sites. With the opening up of Facebook’s social graph and Twitter acquiring companies that makes third-party services for them, it seems like this trend is going nowhere but north.

Social media has led to “social sharing,” the broadcasting of our thoughts and activities. It’s not a fad; it’s a sociological phenomenon, accelerating at break-neck speed. That macro trend is omnipresent sharing: What are you doing? Where are you doing it? Who are you doing it with? What do you like? These used to be things we kept to ourselves or shared with our friends and family. Now we’re willing to broadcast them to whoever is willing to listen.

social sharing Leer más “Social Sharing Is A Major Behavioral Shift In The 21st Century”

Infographic: Evolution Of Privacy Policy On Facebook

There’s no denying that Facebook is one of the greatest social networking platform for both users and businesses up to this date. However, Facebook hasn’t always managed its users’ data well. Take for example, the most recent case where their Facebook chat’s privacy was compromised by a loophole in the system. They’ve also changed how your personal information is classified several times, sometimes in a manner that has been confusing for their users; like the most recent change.


Image representing Facebook as depicted in Cru...
Image via CrunchBase

There’s no denying that Facebook is one of the greatest social networking platform for both users and businesses up to this date. However, Facebook hasn’t always managed its users’ data well. Take for example, the most recent case where their Facebook chat’s privacy was compromised by a loophole in the system. They’ve also changed how your personal information is classified several times, sometimes in a manner that has been confusing for their users; like the most recent change. Leer más “Infographic: Evolution Of Privacy Policy On Facebook”

How Effective Is Mobile Advertising?

By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising.


By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising. Leer más “How Effective Is Mobile Advertising?”

Twitter Now Has More Than 100 Million Users

Last month at Chirp, Twitter’s Developer Conference, the social networking company revealed that they have now surpassed 100 million users; 105,779,710 to be exact. On top of that, they get about 300,000 new users each day, receives 180 million unique visitors a month, and 75% of traffic comes from outside of the Twitter website.

Twellow Developer, Matthew Daines shared the latest numbers for Twitter – for the month of April. On last month alone, the number of total tweets soared above 1.7 billion; a 10.6% increase over the month of March. New registrations rose to 10.5 million, or 6.75% over March. [Más…]


Image representing Twitter as depicted in Crun...
Image via CrunchBase

Last month at Chirp, Twitter’s Developer Conference, the social networking company revealed that they have now surpassed 100 million users; 105,779,710 to be exact. On top of that, they get about 300,000 new users each day, receives 180 million unique visitors a month, and 75% of traffic comes from outside of the Twitter website.

Twellow Developer, Matthew Daines shared the latest numbers for Twitter – for the month of April. On last month alone, the number of total tweets soared above 1.7 billion; a 10.6% increase over the month of March. New registrations rose to 10.5 million, or 6.75% over March. Leer más “Twitter Now Has More Than 100 Million Users”

The Thin Line Between Editorial & Advertorial

“Everyone has to be able to tell the difference between advertising and editorial, and if you can’t tell there’s a difference, there’s a problem,” said Sid Holt, chief executive of the American Society of Magazine Editors. “I’d rather our bloggers focus on creating unfiltered, honest content,” Weblogs Inc.’s chairman and mouthpiece Jason McCabe Calacanis said.

The above quotes reverberates my concerns on the way bloggers are posting competitions and reviews regarding certain products or services, which are paid in kind or sponsored by advertisers but instead, they’re passing it off as their own. I hope these people are able to come clean and create a spin-free zone dedicated to cutting through the crap in online public relations and social media issues with blunt honesty and a healthy dose of scepticism on their personal sites.


blogIn what is becoming an increasingly competitive business environment, advertisers are beginning to turn to an alternative approach to communicate their messages to their target audience. If the separation between blog posts’ editorial and advertising sides was once a gulf, it is now diminished to the size of a sidewalk crack.

An advertorial is just what the name implies: an editorial and advertisement combined. It is a form of paid advertisement where bloggers are called on to write an “article”, which in most cases is simply a padded advertisement spiel. Leer más “The Thin Line Between Editorial & Advertorial”