Marketing Lessons From The Obama Campaign


Regardless of your political affiliation, one can’t help but admire the Obama campaign’s relentless and successful marketing strategy. In the next few months, marketers of all stripes will be
scrutinizing what worked and what missed the mark. As marketers, we can all learn more about our craft by studying this recent election cycle. In the following, let’s examine how some of these
lessons can be applied to green marketing strategies.

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Holidays Mean More Than Just Green Trees To Consumers


According to a recent BBMG Report, two out of three Americans would consider themselves a “Conscious Consumer,” that is, more likely to buy from companies that offer energy-efficient products and
commit to environmentally-friendly business practices. One in two Americans are even willing to pay a premium for products if they have proven environmental benefits.

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A Spirit Of Transparency: Not As Frightening As You Think


In keeping with the spooky theme of the season, let’s talk about a scary topic for a lot of folks in the C-suite: openly sharing the status of their sustainability efforts.

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Walking A Mile In Your Pet’s Shoes


I consider myself to be quite environmentally conscious. But since I became the owner of an adorable puppy that eats anything in its path – and frantically scramble to pick up any trash on the
sidewalk that he might eat – I’ve become acutely aware of the amount of garbage that we produce, so cavalierly discard, and the impact that it has on others.

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