Windows 8 Must Battle XP for Large Chunk of User Base


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While Windows 8 rolled out to great fanfare Thursday, it still has to fight fellow Microsoft operating system Windows XP for users.

The 11-year-old program has nearly 30% “usage share” worldwide, reports web analytics firm StatCounter. Although Microsoft stopped selling it in 2010, XP remains one of the most popular OSestoday.

As of September, XP holds 27.64% usage share worldwide — second only to Windows 7 at 52.2%, according to StatCounter. In the U.S., XP has 16.42%, while Windows 7 sits at 49.36% (the latter debuted in 2009).

SEE ALSO: How to Get Windows 8 Now

“Our stats confirm the theory that business users in particular have been reluctant to move from XP,” said StatCounter CEO Aodhan Cullen. “The new Windows 8 interface represents a radical overhaul for Microsoft.”

“The scale of change of the desktop experience, however, may heighten the initial reluctance of traditional business users to upgrade to this new OS.” Leer más “Windows 8 Must Battle XP for Large Chunk of User Base”

MyBreastCancerTeam Is First Social Network for Women With Breast Cancer


For women undergoing breast-cancer treatment, receiving support from family and friends is important for the recovery process. But there is one source of support that is often overlooked: fellow breast-cancer patients who are going through the very same thing.

As the first social network that connects women facing breast cancer, MyBreastCancerTeam seeks to address this. Throughout the stages of cancer, users can connect to women who are in the same situation as them: those undergoing treatment, those recently diagnosed, or those who have been out of treatment for many years.

“When you’re diagnosed with breast cancer, you have this overwhelming desire to find other women, just like you, who have been through this,” Mary Ray, co-founder of MyBreastCancerTeam, tells Mashable. “You want to learn from them; get perspective, assurance and validation from them. And you don’t just want to hear from one woman like you; ideally, you want to find 10 to 20 women who were the same age, had the same type and stage of breast cancer. By its definition, MyBCTeam as a social network is purely focused on connecting women with each other, who’ve been through breast cancer.” Leer más “MyBreastCancerTeam Is First Social Network for Women With Breast Cancer”

Scientists Convert a 53,000-Word Book Into DNA


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In a scientific first, Harvard University researches successfully transformed a 53,426-word book into DNA, the same substance that provides the genetic template for all living things. The achievement could eventually lead to the mass adoption of DNA as a long-term storage medium.

Published Thursday in the journal Science, the experiment aimed to demonstrate the viability of storing large amounts of data on DNA molecules. Since the data is recorded on individual nucleobase pairs in the DNA strand (those adenine-guanine/cytosine-thymine pairs you may be straining to remember from high school biology), DNA can actually store more information per cubic millimeter than flash memory or even some experimental storage techs, IEEE Spectrum reports.

The difficulty is in the translation — both to DNA and back again (summarized in the diagram below). The researchers started with the book’s content, which included the text as well as 11 images and a javascript program, and converted it to binary code. Then they assigned every 0 and 1 a nucleobase.

dna-book-640

Top image courtesy of iStockphotoalengo Leer más “Scientists Convert a 53,000-Word Book Into DNA”

Here’s What Social Networks Know About You


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A read through most online privacy policies is enough to make your stomach acid curdle. And social media companies have more access to personal data than most.
The infographic below, created for Baynote, explains why your web browsing and online interactions have become much more personalized. Are you comfortable with a highly customized experience, knowing it’s your data that’s making the difference?

Thumbnail image courtesy of Flickr, William Warby / feastoffun.com.

Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might include anything from device and browser information to location intel. And some of it gets really specific — think about your last search query or ad click. It’s probably all “fair” game. Leer más “Here’s What Social Networks Know About You”

NASA Releases Awesome Images of Massive Solar Flare Heading Toward Earth [VIDEO]


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NASA is keeping a close eye on that solar flare that started on Thursday, July 12, and now it’s released dramatic time-lapse video and photos of the flare that’s found its way to Earth.

There’s nothing to fear with this solar dustup — although it’s rated X1.4, barely within the “extreme” range, it’s not expected to cause any damage to electronic equipment, either in orbit or here on terra firma.

However, as we mentioned in our previous post about this latest solar flare, there might be some unusually southern northern lights tonight, so it might be a good idea to go outside and take a look if you live north of New York, Chicago, San Francisco, Barcelona or Paris (approximately 40 degrees North latitude).

Meanwhile, take a gander at these dramatic photos from NASA, showing our mighty Sun having a mild hissy fit:


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Pics and video courtesy NASA

How Much Money Can You Make Working in Digital? [CHART]


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The world has gone digital. At this point, most companies big and small have a website, Facebook Page andTwitter handle. With these new digital properties comes a slew of digital jobs — with that comes the demand for new staff members to create digital assets, design logos, manage a website and transform sketches on napkins into actual products.

In the infographic below, produced by OnwardSearch, you can see how much dough you’d net for various jobs in the digital sector, from interactive design to front-end developers. Do you work in these fields? Do the numbers stack up with what you’ve seen in the industry? Do you think these positions and the salaries make sense, given the rise of digital media? Do you want to move to a market that pays better? Let us know in the comments below.

‘The Avengers’: The First All-Star Movie By Design


Mashable.comThe Avengers

Jeff Gomez is CEO of Starlight Runner Entertainment, a New York based production company that consults with Hollywood studios on some of their most popular entertainment franchises. Follow him @Jeff_Gomez.

With some industry observers projecting global box office revenues as high as $2 billion for The Avengers, it’s clear that the film is an unprecedented success. Many have pegged Marvel Studios franchise producer Kevin Feige’s creative and strategic approach in building a shared “story world” out of a series of movies (Iron ManIncredible HulkIron Man IICaptain America and Thor) that coalesced into a kind of all-star movie in Joss Whedon’s Avengers.

But contrary to popular belief, this is not the first time a mess of heroes (or anti-heroes) have been assembled in the service of a greater purpose‚ or multiple revenue streams.

Our love of team-ups, in fact, dates back to the Stone Age. Early man imbued all things around him with animus, and the coolest things — the sun, the moon, the ocean — were either the incarnations of, or controlled by superior beings, gods. It was just a matter of time before pantheons formed, relationships got complicated, and villains arose to challenge the benevolent.

Crafting For Greatness

So what makes Marvel’s Avengers different from all of these previous mash-ups? A few things, actually. By all accounts, Kevin Feige and his team laid out a vision for how every Marvel movie would dovetail into the others, each introducing characters and elements that come into play in the others, all building toward Avengers.

No writer, director or studio exec had incorporated this level of planning into how his or her franchise would unfold and interlock, not even George Lucas for his Star Wars movies.

In addition to somehow skirting all the reasons why such an endeavor could not be possible under contemporary Hollywood business and creative constraints, Marvel Studios also played the technology and digital distribution cards like no other in history.

Armed with the knowledge that their superheroes are the closest things we have to a godlike pantheon, Marvel worked triple-time over the several years to dust off these characters and reintroduce them to the world. Animated series, chapter books, action figures, video games, Blu-rays loaded with crash courses in Avengers lore, even a million-dollar Facebook game that mixed X-Men and Spider-Man into the four-color stew. We were set up like ten-pins and Avengers, as recounted by the cleverly chosen Joss “Homer” Whedon, could only bowl us over.

Here’s both the takeaway and the challenge studios face in the wake of Avengers: a well-known and coherent story world is a rare and precious thing, and there is great power in a grand unifying narrative.

Replicating Success

The threads that tie 20th Century Fox’s X-Men franchise together are loose at best, with various filmmakers fraying even those with different, often contradictory takes on the material. Warner Bros. approach to the DC heroes has been almost entirely auteur-driven, with Batman, Superman and Green Lantern existing in entirely different universes. It will be some years before any of those characters can meet on the big screen, even if the studio wanted them to.

We experience a certain kind of exhilaration when our gods unite toward a common purpose. That’s why we have All-Star baseball games, and why we’ll forever remember how Bruce Springsteen, Stevie Wonder, Willie Nelson, Michael Jackson, Tina Turner and a host of others joined forces to sing “We Are the World” for starving people in Africa. They are our champions, and their adventures together forge national, and now global narratives.

To repeat the success of The Avengers, however, studios will need visionaries up to the cause, new kinds of storytellers as savvy with how narrative unfolds across multiple media platforms (and in their ability to use marketing and licensing campaigns to build equity in lesser known characters), as they are with how to turn a good scene. Super nerds, thy time has come! 

In the Beginning

 

In the myth of Jason and the Argonauts, stalwart and charismatic Jason assembled a crew of some of the hottest celebs of his day in order to retrieve the Golden Fleece. These included Hercules, Medea and Orpheus, all stars of their own myths and legends. In The Iliad, the epic poet Homer (the Joss Whedon of his time) brings together dozens of Greek gods and heroes and crashes them into the Trojan War. The story was such a hit, Homer followed up some years later with a sequel in The Odyssey. Leer más “‘The Avengers’: The First All-Star Movie By Design”

Who is the Superhero of the Social Web? [INFOGRAPHIC]


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Who is the most discussed Marvel character on the social web? Spiderman, of course.

Data analytics company Networked Insights has collected data on the most popular Marvel characters on the social web in the last 30 days, and although it’s not surprising that Spiderman topped the list — especially in light of the franchise’s latest movie debut — the Avengers clinched the second most socially-discussed spot.

According to Networked Insights, the Incredible Hulk is most discussed Avengers character on social media sites, followed by Thor and Iron Man. Meanwhile, the top mutants are Wolverine, Magneto and Northstar.

SEE ALSO: ‘The Avengers’: The First All-Star Movie By Design

The firm also highlighted the most-discussed villians, with Loki — the adopted brother of Thor — taking the top spot. The Lizard and Venom rounded out the top two.

Meanwhile, social media users in New York City are chatting about Marvel characters more than any other location nationwide, followed by Los Angeles and Chicago.

“It’s been established for a while now that social media is the digital water cooler for all kinds of discussions,” Sean Reckwerdt, senior analyst at Network Insights, toldMashable. “We’re witnessing through social media the dissolution of comic superheroes being beloved only by niche communities. The commercial success of these recent Marvel films are indicating that people are willing to invest several years of their time to a franchise and are definitely willing to check out a series reboot if it is well executed.”

For a deeper look at which Marvel characters are getting the most social buzz, check out the inforgraphic below.

Note: The infographic doesn’t highlight Spiderman as the overall most-discussed Marvel character on the social web. That information was provided to Mashable directly from Networked Insights.

Image courtesy of The Incredible Hulk on Facebook

Marvel Infographic

This Website Uses Social Media to Find Your Dream Job


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Chances are you already know how difficult it is to find any job in this economy, let alone your dream job. Last month, the U.S. Bureau of Labor Statistics recorded 12.7 million unemployed Americans, and there aren’t any quick fixes in sight.

With millions of others looking for the same jobs, you don’t have time to scroll through hundreds of listings every day — you need to be able to optimize your search. Luckily there’s a new website that has found a way to utilize your online social circles to lead you to gainful employment:Jackalope Jobs.

Jackalope Jobs focuses on job seekers like you, helping you gain an edge on the competition by sorting through your social networks and pinpointing valuable connections. The way the site works is simple: You log in with LinkedInFacebook or Plaxo, and Jackalope Jobs imports all of your contacts, credentials and connections.

From the dashboard, you can search for a job and also search through your connections. You’re able to type in a job title or any keywords relevant to your search, and Jackalope Jobs will pull together listings from job boards, social media and other places in accordance with its “Jackalope Ranking” (best match according to your network and qualifications). You can also manually sort the job listings in any way you see fit — that is, by number of relevant connections, etc.

By clicking on any one job listing, you can see who among your connections could put you in touch with that particular company, and how exactly they are affiliated. You’re even able to reach out to those connections directly through the Jackalope Jobs interface, instead of needing to log on to the social network separately. Then, of course, you’re able to click through to the original listing for more information on how to apply.

There are numerous job search sites out there that promise to help, so what makes Jackalope Jobs worth your time? A big factor is the site’s strong dedication to job seekers. “Our mission is to help one million people find a job by the year 2015,” Sudy Bharadwaj, founder and CEO of Jackalope Jobs, tells Mashable.

Bharadwaj decided to create the site after he realized just how many people are looking for jobs — a combination of the unemployed, underemployed and currently employed but seeking something else. “They are very underserved, since most sites focus on advertisers, employers and recruiters. Therefore, we see a huge need and a huge market,” he says.

Bharadwaj says that a company or recruiter typically wants five great candidates to end up solely with their company or client. But for the job-seekers, he wants Jackalope Jobs to help each one to find five great jobs through any company, job board or social network.

Most job sites are constrained to a certain number of jobs that they can present to the job seeker, by virtue of their revenue models. According to Bharadwaj, even the biggest job sites show only approximately 5% of available openings. The Jackalope Jobs team believes that job seekers need greater access to openings, but doing so requires more intelligent searching, which the site provides through semantic search technology.

“With the proliferation of job boards and the acceptance of social networks, we also realize the timing is great to take advantage of these technologies,” Bharadwaj says. “What’s exciting is that we are leveraging leading-edge technologies to solve a very important problem.”

Jackalope Jobs depends in part on how your connections maintain their social profiles. LinkedIn users usually have detailed work history, while some Facebook users want to keep their personal lives separate and do not include their work information. Bharadwaj says the team plans to merge LinkedIn, Facebook and other social networks as the site develops. “[This way] we can find connections via personal relationships or business relationships that can help with a job seeker’s search,” Bharadwaj says. “Both personal and professional connections can help.”

SEE ALSO: The Evolution of the Job Application [INFOGRAPHIC] Leer más “This Website Uses Social Media to Find Your Dream Job”

10 Better Alternatives to Your iPhone’s Native Apps | by Stephanie Buck


 

YouTube Advertising | nerdgraph.com


youtube-advertising

Ever wonder how YouTube started, and how much advertising revenue it generates? Check out this YouTube Advertising infographic!

Via: Mashable

4 Tools to Enhance Brand Engagement on Facebook


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Over the past few years, Facebook marketing has moved from the domain of early adopters to a mainstream focus for nearly all businesses. During that time, a large number of social media marketing tools have emerged to help companies reach and engage with fans, run promotions and contests, and even integrate Facebook Ad programs with the rest of their social marketing.

But while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with tools they can use to enhance their day-to-day activities and make their programs more effective.

Here are four services that offer specific functionality to boost the impact of your Facebook marketing every day.


1. EdgeRank Checker


Several billion pieces of content and “Stories” are shared on Facebook every day, so it would be completely overwhelming if the news feed showed all of the possible stories from your friends and the brands you like. For this reason, Facebook created an algorithm — known in the industry as “EdgeRank” — to predict how interesting each story will be to each user and decide which stories will appear in a news feed.

While this may benefit the typical Facebook user, it creates a challenge for brands. If your posts aren’t performing well, fewer people will see them. In fact, according to data from EdgeRank Checker andAllFacebook, the average Facebook brand post reaches only about 17% of its fans due to this filtering mechanism.

Understanding and leveraging EdgeRank is quickly becoming the new social ‘organic SEO,’” says Chad Wittman, founder of EdgeRank Checker. “Brands that are able to leverage EdgeRank to their advantage, without heavily relying on paid media, will be able to maximize efficiently their Facebook ROI.”

EdgeRank Checker has developed an algorithm that measures the average effect of EdgeRank on a brand’s content. With an understanding of how EdgeRank is impacting its content, a brand is then able to begin the process of improving this average effect.

EdgeRank Checker’s free tool allows you to see your “EdgeRank Score” and your best and worst average days of the week, while the “pro” plan (which starts at $15 per month) gives you more in-depth analysis and recommendations to boost your rank.


2. PageLever


Leer más “4 Tools to Enhance Brand Engagement on Facebook”

5 Tips for Great Content Curation


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Steven Rosenbaum is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. He’s also the author of Curation Nation.

You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality,good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.

If you’re a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider.


1. Be Part of the Content Ecosystem


Be part of the content ecosystem, not just a re-packager of it. Often, people think of themselves as either creators or curators as if these two things are mutually exclusive. What a curator really should do is embrace content as both a maker and an organizer. The most successful curators include sites like The Huffington Post, that embrace the three-legged-stool philosophy of creating some content, inviting visitors to contribute some content, and gathering links and articles from the web. Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact. Why? Because your visitors don’t want to hunt around the web for related material. Once they find a quality, curated collection, they’ll stay for related offerings. Leer más “5 Tips for Great Content Curation”

10 Things You Didn’t Know About Klout


Love it or hate it, Klout and the social-scoring trend are hot. And there’s a lot that’s still unknown about the company thatFast Company just recognized as one of the most innovative in the world.

While researching and writing my book on Klout, I had exclusive access to the inner workings of the company and its customers. Here are 10 things I learned about it that you probably didn’t know. Leer más “10 Things You Didn’t Know About Klout”