SEE ALSO: How to Get Windows 8 Now
SEE ALSO: How to Get Windows 8 Now
In a scientific first, Harvard University researches successfully transformed a 53,426-word book into DNA, the same substance that provides the genetic template for all living things. The achievement could eventually lead to the mass adoption of DNA as a long-term storage medium.
Top image courtesy of iStockphoto, alengo Leer más “Scientists Convert a 53,000-Word Book Into DNA”
A read through most online privacy policies is enough to make your stomach acid curdle. And social media companies have more access to personal data than most.
The infographic below, created for Baynote, explains why your web browsing and online interactions have become much more personalized. Are you comfortable with a highly customized experience, knowing it’s your data that’s making the difference?
Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might include anything from device and browser information to location intel. And some of it gets really specific — think about your last search query or ad click. It’s probably all “fair” game. Leer más “Here’s What Social Networks Know About You”
NASA is keeping a close eye on that solar flare that started on Thursday, July 12, and now it’s released dramatic time-lapse video and photos of the flare that’s found its way to Earth.
The world has gone digital. At this point, most companies big and small have a website, Facebook Page andTwitter handle. With these new digital properties comes a slew of digital jobs — with that comes the demand for new staff members to create digital assets, design logos, manage a website and transform sketches on napkins into actual products.
So what makes Marvel’s Avengers different from all of these previous mash-ups? A few things, actually. By all accounts, Kevin Feige and his team laid out a vision for how every Marvel movie would dovetail into the others, each introducing characters and elements that come into play in the others, all building toward Avengers.
No writer, director or studio exec had incorporated this level of planning into how his or her franchise would unfold and interlock, not even George Lucas for his Star Wars movies.
In addition to somehow skirting all the reasons why such an endeavor could not be possible under contemporary Hollywood business and creative constraints, Marvel Studios also played the technology and digital distribution cards like no other in history.
Armed with the knowledge that their superheroes are the closest things we have to a godlike pantheon, Marvel worked triple-time over the several years to dust off these characters and reintroduce them to the world. Animated series, chapter books, action figures, video games, Blu-rays loaded with crash courses in Avengers lore, even a million-dollar Facebook game that mixed X-Men and Spider-Man into the four-color stew. We were set up like ten-pins and Avengers, as recounted by the cleverly chosen Joss “Homer” Whedon, could only bowl us over.
Here’s both the takeaway and the challenge studios face in the wake of Avengers: a well-known and coherent story world is a rare and precious thing, and there is great power in a grand unifying narrative.
The threads that tie 20th Century Fox’s X-Men franchise together are loose at best, with various filmmakers fraying even those with different, often contradictory takes on the material. Warner Bros. approach to the DC heroes has been almost entirely auteur-driven, with Batman, Superman and Green Lantern existing in entirely different universes. It will be some years before any of those characters can meet on the big screen, even if the studio wanted them to.
We experience a certain kind of exhilaration when our gods unite toward a common purpose. That’s why we have All-Star baseball games, and why we’ll forever remember how Bruce Springsteen, Stevie Wonder, Willie Nelson, Michael Jackson, Tina Turner and a host of others joined forces to sing “We Are the World” for starving people in Africa. They are our champions, and their adventures together forge national, and now global narratives.
To repeat the success of The Avengers, however, studios will need visionaries up to the cause, new kinds of storytellers as savvy with how narrative unfolds across multiple media platforms (and in their ability to use marketing and licensing campaigns to build equity in lesser known characters), as they are with how to turn a good scene. Super nerds, thy time has come!
Who is the most discussed Marvel character on the social web? Spiderman, of course.
Chances are you already know how difficult it is to find any job in this economy, let alone your dream job. Last month, the U.S. Bureau of Labor Statistics recorded 12.7 million unemployed Americans, and there aren’t any quick fixes in sight.
Most job sites are constrained to a certain number of jobs that they can present to the job seeker, by virtue of their revenue models. According to Bharadwaj, even the biggest job sites show only approximately 5% of available openings. The Jackalope Jobs team believes that job seekers need greater access to openings, but doing so requires more intelligent searching, which the site provides through semantic search technology.
Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter at@seosmarty and on Google+.
This is a nice little cheat sheet that covers what most users are probably going to need. For example, you’ll know how to create circles, add content, and tag items. It also gives you a couple of hot keys to use, such as the ‘J’ key for scrolling down posts, and ‘Q’ to bring up the chat window.
Over the past few years, Facebook marketing has moved from the domain of early adopters to a mainstream focus for nearly all businesses. During that time, a large number of social media marketing tools have emerged to help companies reach and engage with fans, run promotions and contests, and even integrate Facebook Ad programs with the rest of their social marketing.
But while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with tools they can use to enhance their day-to-day activities and make their programs more effective.
Here are four services that offer specific functionality to boost the impact of your Facebook marketing every day.
Several billion pieces of content and “Stories” are shared on Facebook every day, so it would be completely overwhelming if the news feed showed all of the possible stories from your friends and the brands you like. For this reason, Facebook created an algorithm — known in the industry as “EdgeRank” — to predict how interesting each story will be to each user and decide which stories will appear in a news feed.
While this may benefit the typical Facebook user, it creates a challenge for brands. If your posts aren’t performing well, fewer people will see them. In fact, according to data from EdgeRank Checker andAllFacebook, the average Facebook brand post reaches only about 17% of its fans due to this filtering mechanism.
“Understanding and leveraging EdgeRank is quickly becoming the new social ‘organic SEO,’” says Chad Wittman, founder of EdgeRank Checker. “Brands that are able to leverage EdgeRank to their advantage, without heavily relying on paid media, will be able to maximize efficiently their Facebook ROI.”
EdgeRank Checker has developed an algorithm that measures the average effect of EdgeRank on a brand’s content. With an understanding of how EdgeRank is impacting its content, a brand is then able to begin the process of improving this average effect.
EdgeRank Checker’s free tool allows you to see your “EdgeRank Score” and your best and worst average days of the week, while the “pro” plan (which starts at $15 per month) gives you more in-depth analysis and recommendations to boost your rank.
You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality,good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.
If you’re a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider.
Be part of the content ecosystem, not just a re-packager of it. Often, people think of themselves as either creators or curators as if these two things are mutually exclusive. What a curator really should do is embrace content as both a maker and an organizer. The most successful curators include sites like The Huffington Post, that embrace the three-legged-stool philosophy of creating some content, inviting visitors to contribute some content, and gathering links and articles from the web. Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact. Why? Because your visitors don’t want to hunt around the web for related material. Once they find a quality, curated collection, they’ll stay for related offerings. Leer más “5 Tips for Great Content Curation”
While researching and writing my book on Klout, I had exclusive access to the inner workings of the company and its customers. Here are 10 things I learned about it that you probably didn’t know. Leer más “10 Things You Didn’t Know About Klout”
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