Three Musts to Retaining Superstar Talent by @jeffweiner CEO at LinkedIn


In a previous post, I wrote about five tools to look for when recruiting superstar talent. In this post, I’d like to share some key lessons learned over the years when it comes to retaining your top people.

As a general rule, it’s important to note that by the time your best talent comes to you and says they’re leaving, more often than not, it’s too late. They’ve long since reached the conclusion it’s time to go, having repeatedly seen or experienced examples of why they no longer want to be at the company. At that point, it’s going to be extremely difficult to keep them.

One of the reasons it’s so hard to change a person’s mind once they’ve communicated their intention to leave is that they may not be willing to share the truth behind their rationale. At least in the case of the tech industry, it’s a “small town,” so people understandably want to leave doors open vs. burning bridges by speaking hard truths. Without knowing what’s really motivating a person’s decision to transition, it can be challenging to convince them otherwise.

Additionally, if losing the person to another company, you’ll most likely be up against a grass-is-greener dynamic. Departing employees know what it’s like at your company — both the good and the bad — but they are being wined and dined by hiring managers and recruiters who are telling them only the good, if not the great, about what it’s going to be like to join a new team.

Lastly, sometimes the person can’t quite put their finger on the reason they want to make a change. They just “know it’s time” or have a gut feeling it’s the right thing to do. Generally speaking, it’s hard to counter an argument when one isn’t being made.

All of this underlies one critical dynamic when retaining talent: Start the retention process when the person is still open to staying and not after they’ve already told you they’re leaving. From time to time, you may be fortunate enough to walk someone back from the ledge (in certain cases, I’ve seen people retained even after they’ve accepted roles elsewhere), but this is the exception rather than the rule. If you are counting on your ability to persuade people to stay after they’ve already made the decision to leave, you should expect to lose far more talent than you save.

So how can you prevent this scenario to begin with? In my experience, there are three critical must-haves, all of which need to be in place well before the individual comes to you saying they are on their way out: Mentorship, career path, and recognition.

Mentorship… Leer más “Three Musts to Retaining Superstar Talent by @jeffweiner CEO at LinkedIn”

5 cambios en Linkedin que suponen una oportunidad para las pymes


 

EñUT comunicación

Linkedin ads

Con más de 175 millones de profesionales cualificados en todo el mundo, y más de 3 millones en España, la red de networking LinkedIn está incorporando numerosos cambios que significarán nuevas oportunidades para incorporar en las estrategias de las pymes.

#1: ANUNCIOS


El reciente lanzamiento de LinkedIn Ads en castellano va a suponer que los anunciantes y usuarios podamos interactuar de manera más local. 

Oportunidad: Poder comunicarnos de manera más específica con los profesionales o las empresas que pueden mostrar mayor interés en los productos y servicios que ofrecemos,siendo más eficiente nuestra inversión en publicidad.

  Linkedin ads

#2: REDISEÑO PÁGINAS DE EMPRESA


Aunque no estará disponible para todas las empresas hasta el próximo año, el rediseño de las páginas de empresa permitirá mostrar de manera más visual los productos y servicios de las empresas. Hasta ahora Linkedin ha estado más enfocada al uso individual de las personas, sin embargo, la popularidad del servicio ha obligado a modificar el producto para darle más importancia a las páginas corporativas.

Oportunidad: Más presencia de marca (actualmente las páginas corporativas solo tienen un pequeño icono y varias pestañas con texto).

#3: DESARROLLO DE ALGORTIMO PARA DETERMINAR INTERESES DE LOS USUARIOS Leer más “5 cambios en Linkedin que suponen una oportunidad para las pymes”

Introducing Endorsements: Give kudos with just one click


LinkedIn announced a new feature on Monday called Endorsements that gives users a simpler way to recommend their professional connections.

Until now, the primary way to suggest a friend or coworker for a job on LinkedIn has been to go through the process of writing a formal recommendation. Now, with the Endorsement tool, you can simply click the “Endorse” button to recognize one of your connections for a particular skill or skills.

Starting today, when you look at a contact’s profile page on the social network, you’ll see a list of skills at the top of the page and be prompted to pick which ones if any you’d like to endorse. Similarly, if you scroll down to the Skills and Expertise section of their profile, you’ll have another option to endorse certain skills just by clicking a plus-sign next to each of the skills listed.

LinkedIn will notify the user by e-mail when he or she has been endorsed by someone and these endorsements will be displayed on their profile page. Users still have the option to write longer recommendations as well, but Endorsements may be more popular for more casual recommendations.

In essence, the Endorse button is really just LinkedIn’s version of Facebook’s “Like” button, but geared towards professionals. This is just the latest example of LinkedIn trying to boost engagement on the social network by taking a page from competitors like Facebook and Twitter.  Earlier this year, LinkedIn introduced a Follow button for brands, similar to Twitter, and just this month the company rolled out a Facebook-style notifications system to keep track of network updates.

Image courtesy of LinkedIn


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Introducing LinkedIn Endorsements
from LinkedIn

Linkedin, todo un ejemplo de red social con cimientos sólidos


puromarketing.com | por Marina Alonso Álvarez

Las redes sociales continúan multiplicándose y logrando adeptos, aunque eso sí, no todas ellas logran hacerse un hueco destacado en el econsistema de los social media.

LinkedIn no es una de ellas puesto que poco a poco ha logrado convertirse en la red social profesional de referencia. La red social, con la idea de mantenerse en ese puesto, realizó hace unas semanas diversos cambios en su interfaz con el fin de mejorar su vinculación con otras páginas con la idea de que los profesionales utilicen la plataforma para discutir y compartir contenidos profesionales. La web mostró también un nuevo diseño mucho más claro con el que el acceso es más fácil y rápido.

En el apartado bursátil la red social también continúa a la alza, siendo una de las pocas que no ha acusado pérdidas tras el lanzamiento en Bolsa de Facebook. LinkedIn logró de este modo ingresos superiores a los esperados además de elevar sus perspectivas para el ejercicio ya que se embolsó más dinero de suscriptores, de servicios dirigidos a empresas y también de la publicidad.

De acuerdo con el analista del Morningstar, Rick Summer, la red profesional logró otro trimestre fantástico gracias a que se trata de una empresa que trabaja muy bien y tiene una visibilidad sorprendente en cuanto a demanda. Durante el segundo trimestre los ingresos aumentaron en un 89%, llegando a los 228,2 millones de dólares y superando de este modo los pronósticos medios de los analistas, que eran de 216,3 millones de dólares. Leer más “Linkedin, todo un ejemplo de red social con cimientos sólidos”

Diez errores a evitar en el uso de la red social profesional LinkedIn


linkedinRRHH Press – Actualidad y noticias sobre Recursos Humanos, RRHH, laboral y empleo

La necesidad y la utilidad de las redes sociales en el ámbito empresarial ya no es cuestión que se preste al debate. Cada uno de los sitios sociales existentes, y los que quedan por venir, tienen diferentes objetivos y distintas son las formas de sacarles partido.

LinkedIn es la herramienta social más popular en la actualidad por lo que respecta al ámbito profesional. Son incontables los casos de éxito que reflejan los beneficios de una correcta utilización del potencial que esta red social ofrece al mundo de los negocios.

LinkedIn es bastante más que una simple lista de contactos, es una gran oportunidad de generar y desarrollar negocios, es donde la gente está, es una manera práctica de estar en contacto con mi red, es una herramienta útil para generar y gestionar contactos de interés profesional, es la primera fuente que consultan los headhunters, formar parte de ella incrementa el conocimiento, mejora y optimiza los resultados de los procesos de búsqueda… y un largo etcétera.

Pero, como en todas las redes sociales, estar en LinkedIn no es suficiente. Es necesario ser útil, compartir información y hallazgos interesantes; convertirnos en actores vitales para la comunidad a través del valor añadido y los conocimientos que podamos aportar en el área en la que seamos expertos.

Sacar el máximo provecho a nuestro perfil profesional Leer más “Diez errores a evitar en el uso de la red social profesional LinkedIn”

Introducing a Simpler Homepage


Millions of you are coming to LinkedIn everyday to discover and discuss what matters most to your professional life. And today, we’ve started to roll out a simpler and easier way to navigate Homepage experience that offers quick access to the relevant information and updates that help you be great at your job.

Image representing LinkedIn as depicted in Cru...

So what’s new?

A newer, simpler, and more modern design
We’ve revamped the entire Homepage experience with a new look and feel to make it easier to scan and find the information that matters most to you. This simpler and cleaner design makes it easier to navigate the page and quickly find the updates you’re looking for – whether that’s a news article your boss has recently shared or it’s to see who has just started a new job.

More relevant updates up top

Now you can see the most important network updates and articles at the top of the feed. This makes it quick and easy to stay on top of what matters most, such as trending topics, news, and professional updates based on what your connections and industry are reading, sharing, and discussing. This means, you’ll be spending less time hunting for information you need to be prepared for your workday and spending more time being great at the job you’re in.

A richer, cleaner update stream (…) Leer más “Introducing a Simpler Homepage”

La app de LinkedIn para iOS guarda información del calendario


 

LinkedIn calendario privacidad seguridad iOS

 

La función que permite a los usuarios de la aplicación de LinkedIn para iOS acceder al calendario directamente desde la app almacena y envía la información del mismo a los servidores de la compañía. Además, esta operación se hace sin informar al usuario y de forma poco segura.

Hace unos meses se supo que las aplicaciones dePath y Twitter, entre otras, guardaban información privada de sus usuarios. En este nuevo caso, es necesario que el usuario acepte la opción de utilizar su calendario desde la app, así que quienes no hayan activado esta opción no han de preocuparse.

Sin embargo, en el caso de que ésta haya sido activada, la aplicación puede ‘leer’ la información almacenada en el calendario. Después, cada vez que se abre la aplicación, enviará la información correspondiente a los cinco días posteriores, según explicaron a The Next Web los investigadores que descubrieron la situación.

El principal problema es que cuando se activa la opción, no se informa al usuario de que sus datos serán transmitidos, sino que únicamente se trata de una pestaña con el texto “añade tu calendario”.

Además, el envío de la información se produce en texto plano, sin ningún tipo deencriptación, por lo que en el caso de que sea interceptada podrá ser leída sin dificultad.

Por su parte, la red social ha publicado un comunicado en su blogLeer más “La app de LinkedIn para iOS guarda información del calendario”

Linkedin, el gran ‘tapado’ de las redes sociales


puromarketing.com

Poco a poco las redes sociales se han ido consolidando y también inevitablemente sectorizándose. A LinkedIn en particular la jugada le ha salido bastante bien puesto que a día de hoy es considerada la red profesional más importante del mundo. En medio de la información más mediática sobre Facebook o twitter, parece que en este caso, Linkedin se presenta como suelen decir en el ámbito deportivo en el gran “tapado” de las redes sociales.

Algunos datos interesantes de la red social nos descubren algunos aspectos importantes. Gracias a un informe realizado por Lab42 podemos analizar mucho más a fondo los entresijo de esta red social para profesionales. De acuerdo con la infografía ( al final del artículo ), LinkedIn parece ser una red social bastante frecuentada por sus usuarios, con un 35% de ellos conectándose de forma diaria, un 32% varias veces a la semana y un 16% varias veces al mes.

Pertenecer a un grupo en LinkedIn también parece ser una característica muy arraigada entre sus usuarios puesto que un 81% de ellos asegura pertenecer al menos a un grupo mientras que un 52% de ellos admite participar en los debates de los grupos.

En el uso que se le da a la red social…   Leer más “Linkedin, el gran ‘tapado’ de las redes sociales”

¿Cuál es el Mejor Horario para Publicar en LinkedIn? 10 Puntos Clave | victormartinp.com


bit.ly/L2Gopa | http://victormartinp.com

LinkedIn

Si alguna vez te has preguntado cuál es el mejor horario para hacer tus publicaciones en LinkedIn, seguramente te habrás percatado de que no hay apenas información acerca de este tema (puedes comprobarlo tú mismo).

¿Ya has vuelto de hacer la prueba en Google? Ahora me estarás dando la razón. En español no hay nada sobre la publicación de contenidos en esta red social en concreto, aunque sí que encontrarás información sobre el mejor horario para publicar contenidos en Facebook o Twitter.

Yo mismo he publicado varios artículos acerca del timing en social media:

Lo cierto es que cada red social es diferente y los horarios que son válidos para Twitter pueden no serlo para Facebook o Pinterest. En LinkedIn además de hacer publicaciones en nuestro perfil podemos lanzar preguntas en grupos, donde los miembros de este pueden dejar sus comentarios y respuestas. Evidentemente no siempre conseguiremos el mismo nivel de interacción.

Con tal de tener un poco más claro el mejor horario de publicación en LinkedIn he buscado algunas fuentes en inglés que hablan de este tema para contrastar mi opinión y sacar nuevas conclusiones. He encontrado algo más de información que he tratado de plasmar en este post punteando algunos conceptos:

  • LinkedIn es una red social enfocada a profesionales y estos suelen conectarse de vez en cuando entre semana (algunos un par de veces) por lo que el horario de oficina es el más idóneo.
  • Es mejor centrarse en compartir contenido relevante, de calidad y con mucha frecuenciapara tener un alcance más amplio. Si pretendemos derivar tráfico a nuestra página web debemos tener claro que no será demasiado abundante (dependiendo de la amplitud de nuestra red de contactos) pero sí que será tráfico de calidad.

Advice for People New to LinkedIn


 Four51 Blog | http://bit.ly/KZ40Yb

“If you don’t have a LinkedIn profile already, do it today. Everybody should have a LinkedIn profile,” Jordan Tommy Jordan, Vice President of Resume Bear.

LinnkedIn Connections

At first LinkedIn can seem overwhelming to new users so here are some tips:

Use Some Shortcuts.

You can upload your resume in order to fill in your profile.

Import connections from your email or type in email addresses to find people. Use the people you may know tab to find connections.

Get Creative With Your LinkedIn Headline.

“Although listing past experience and education is extremely important, your headline is the most important section of your LinkedIn profile. Your headline is the first thing people will see when you pop up in search results, and a lot of people just leave theirs as the default (your current or last position title),” Heather R. Huhman, Founder & President of Come Recommended said.

LinkedIn Headline

Huhman’s headline is a great example. Instead of “Founder and president of Come Recommended.” It says, “Gen Y Career Expert | Content Marketing & Digital PR | Prolific Writer.” It gives people a taste of her personal brand.

Network. Network. Network.

Networking on LinkedIn and IRL are essential to being successful in the business world. Networking is all about mutually beneficial relationships.

“For example, if you want a recommendation from the president of an on-campus group you worked with, write a recommendation for him or her first! It’s a great way to build good karma and get others to return the favor.” Huhman said. Leer más “Advice for People New to LinkedIn”

6 Targeting Methods To Reach Your Business Audience Via LinkedIn


http://searchengineland.com

Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations.

Your next move… LinkedIn Ads:  https://www.linkedin.com/ads/

LinkedIn Ads is an offering from the popular professional networking site that provides many targeting options and cost-effective innovative ways to reach your audience.

Campaigns can be created to target a specific message, product, general brand, promote a web conference or anything you want to make sure your audience is aware of.

Here’s a look at how you can use specific targeting options to make your LinkedIn Ads campaign work for you.

Step 1: Create Your Ad Leer más “6 Targeting Methods To Reach Your Business Audience Via LinkedIn”

For LinkedIn Founder Reid Hoffman, Relationships Rule the World

His one weakness is for fine dining. On a Saturday evening in Palo Alto, Hoffman and Yee enjoy a five-hour molecular- gastronomy dinner at Baumè, famed for its 62-degree egg with green lentils in a vermouth zabaglione. It’s not until the third of 13 courses that I first hear Hoffman’s customary reflectiveness give way to a palpable irritation. As Yee listens attentively, he wonders aloud why LinkedIn has failed to achieve Facebook’s levels of user engagement. In the US, LinkedIn users spend an average of 16 minutes per month on the site—compared with Facebook’s average of more than seven hours per month. The difference, Hoffman says, is not simply the natural conservatism that people have about their professional identity.

“Our users don’t even realize that LinkedIn is a tool to solve their problems,” he says. “One person told me, ‘I love your service. I use it all the time.’ But when I asked him how he used it, he replied that all he did was accept invitations. I’m like … er, OK.” Hoffman goes on: “I had a CEO at one of my own portfolio companies ask me, ‘How do I use LinkedIn to find a CFO?’ I said, ‘Well, have you tried typing “CFO” into the search box?’ It’s flabbergasting.”

HE SUGGESTED HIS FRIEND PETER THIEL LEAD FACEBOOK’S FIRST FUNDING ROUND IN 2004.
The good news for the site is that, paradoxically, Facebook’s rise helps LinkedIn’s position in the long term: As Zuckerberg’s social giant chews up more hours of its users’ time, inducing them to share increasingly more of their daily lives with others, the imperative to cordon off their professional identity only grows. LinkedIn’s hottest competitor right now is BranchOut, an app that creates a sanitized space inside Facebook for job-seeking and professional schmoozing. But BranchOut inherits the user’s entire “social graph,” showing employers the full friend list of would-be employees—former flings, frat brothers, and all. LinkedIn may not ever have Facebook’s scale or flash, but what it does own is the fullest rendition we have of the “professional graph,” the ties that bind our career selves together.

All LinkedIn needs to do now is enlighten its users to the full power of the platform. “Ask the average person,” Hoffman says with frustration. “They think it’s a place they keep their CV online and maybe have some connections with people they know professionally. They don’t think of it as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them. It’s as if we’re a screwdriver in a world where people don’t quite understand screws. If Americans really learned how to use LinkedIn, it would raise the country’s GDP.” It’s a massive claim, but you get the sense that the “intellectual entrepreneur”—as Elon Musk calls Hoffman—really means it. Joi Ito says, “He looks at the world and society as a huge game, an intellectual exercise where he’s trying to optimize for the common good.” Two decades after his stint at Oxford, the big thinker still lives in a world of ideas—but on the mammoth scale he craved and with a bit better compensation. (Hoffman’s net worth is estimated by Forbes to be $1.5 billion.)

As a philosopher, does Hoffman see any ethical problems with the control that social networks retain over their users’ information? LinkedIn takes what Hoffman calls a “co-owned perspective” on that question, allowing users to download their data into a CSV file: “We try to give you an authentic individual choice.” But why, then, doesn’t he use his position as a Facebook investor to encourage Zuckerberg to allow similar control?

“I’ve never really talked to him about this,” he says after a moment. “I don’t think it’s unethical if the designer of these systems is trying to improve society. And Zuck is actually on a mission—he does have a vision for a better society. The question is, why is this configuration of ownership important for that?”

“I’ll ask him,” he says. He pulls out his phone and types himself a reminder.


wired.com

Reid Hoffman

Reid Hoffman dreamed of becoming a philosopher. After Stanford, he took a Marshall scholarship so he could ponder the great ideas at Oxford. “What I most wanted to do was strengthen public intellectual culture,” the 44-year-old LinkedIn cofounder reflects over lunch during one of his regular trips back to the UK. “I’d write books and essays to help us figure out who we all should be.” Within months of starting his term, though, Hoffman concluded that spending decades answering a single philosophical question might not have sufficient impact on the world. “Academia wasn’t the right platform,” he says. “It didn’t have enough scale. So I decided I would be a software entrepreneur instead.”

In February Hoffman published his first book, The Start-Up of You, which does in fact try to help us figure out who we all should be. Cowritten with fellow entrepreneur Ben Casnocha, the book argues that “every individual is a small business.” It urges readers to “craft iterative, flexible plans,” to be in “permanent beta.” It cites as case studies the rise of Netflix and the fall of Detroit, the pivots of Flickr and PayPal, the arc of George Clooney’s acting career. But at its heart, The Start-Up of You is the gospel of LinkedIn, down to the familiar blue and white logo that graces the cover. “All of the attributes of a business now apply to an individual,” says Hoffman, who cofounded LinkedIn in 2003 and served as its CEO until 2007, when he stepped aside to serve as executive chair. “And if you want to get better at your job, you should be an active member of LinkedIn. Because we can connect you not just to new people but to new insights.”On this November afternoon, Hoffman is here to cochair a four-day conference called “Silicon Valley Comes to the UK.” At the podium, the would-be philosopher proves that he still has some very big ideas to discuss. He elaborates at length on why he sees data as “Web 3.0″ and why every business needs a “big data strategy.” In the session after that, he explains why the potential of mobile computing would likely take three more years to be realized and why “biology as code” would soon spur extraordinary innovations. “The future,” he says, “is sooner and stranger than you think.” Leer más “For LinkedIn Founder Reid Hoffman, Relationships Rule the World”

How Connect with Prospective Clients Using LinkedIn.


Nederlands: Linked In icon

by Kendy Sproul
freelancewritingsuccess.com

 

Most business professionals realize the value of having a LinkedIn account. However, that’s not true for most freelancers. While many know they should use social media as part of their marketing plan, they often overlook the value of LinkedIn.

With more than 150 million professionals using LinkedIn in the first quarter of 2012 and an estimated 7,610 searches per minute (according to Social Jumpstart), it’s not a platform freelancers can afford to ignore.

I’ll show you how easy it is to connect with prospective clients on LinkedIn.

Complete Your Professional Profile

The number one mistake freelancers make is not completely filling out their professional profile.

In order to get the most out of LinkedIn, you need to do more than just upload a resume. Yet that’s exactly what most of us do.

Take time to fill out your profile as completely as possible and you’ll be heads above the other freelancers who don’t.

LinkedIn makes this easy to do with their step-by-step system which leads you from one section to another until your profile is filled out completely. Leer más “How Connect with Prospective Clients Using LinkedIn.”