The Best Content Marketing Infographics on the Planet

As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place. At the same time, I was wondering how long a blog post could actually get (this one sets my personal record for scrolling).

I hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments.


As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place.  At the same time, I was wondering how long a blog post could actually get (this one sets my personal record for scrolling).

I hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments.

The History of Content Marketing


 History of Content Marketing Infographic

Like this infographic? Get more 
content marketing
 information from the
Content Marketing Institute.

22 Ways to Create Compelling Content

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

The Anatomy of Content Marketing

The anatomy of content marketing - the heart of online success Leer más “The Best Content Marketing Infographics on the Planet”

47 Essential Social Media Tools for Content Marketers

It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand. Since there are so many, I decided to update this post from almost three years ago. It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.

Which ones am I missing that you cannot live without? [disclaimer: many of the tools below are CMI partner tools]
The Basics

LinkedIn – Start the practice of connecting with every business card you receive from contacts.
Facebook – Less business, more entertainment the better.
Twitter – The best way to broadcast great business content…period.
Google+ – The fastest growing social media network of all-time. Due to Google’s link with search, Google+ is now critical.


By Joe Pulizzi | http://blog.junta42.com
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Social Media ToolsIt’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand.  Since there are so many, I decided to update this post from almost three years ago.  It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use.

Which ones am I missing that you cannot live without? [disclaimer: many of the tools below are CMI partner tools]

The Basics

Lethal Generosity: The Key To Your Online Content Strategy

Many traditional marketing thinkers hide their competitive information, and believe that:

Sharing secrets and expertise arms customers with too much information.
Sharing secrets and expertise gives an advantage to the competition.

Neither of these is true.

Most companies believe that their competitive advantage is in some process, some product, some service. That’s hardly ever the case (except maybe for companies like Apple and Google). Anyone, at almost any time, can copy your process, product or service, especially today.


By Joe Pulizzi | http://blog.junta42.com/2012/02/lethal-generosity/
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The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008. Simply put:

Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace.

In short, the company whose representative posts the most tips, links, advice, case studies, best practices that followers find useful will always [rise] to the top, not just in influence but also in search results.  The more outbound links you post, the more inbound links you are likely to receive.

Although Mr. Israel focuses this point in a social media context, the application of this idea is much broader.

Those companies that give away their industry insight and expertise on a consistent basis, and publish that information free and through multiple channels, can dominate their industry niche – including social media and communications in general.

Can You Share Too Much Information? Leer más “Lethal Generosity: The Key To Your Online Content Strategy”