Elevator Pitches Don’t Work ***RECOMENDADO***


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Brand Consultant Jeremy Waite explaining why elevator pitches don’t work anymore. Great advice for entrepreneurs and anyone who’s about to start their own business.

The Most Expensive Football Shirt Deal in History

Ever since I visited the amazing city of Barcelona (if you’ve never been you’re missing out – only £59 return now from UK!) I’ve always had a great deal of respect for their football club that, unlike others, is owned by it’s members (a little bit like a co-operative). It is this team spirit that originally lead to the inspirational sponsorship coup that got them involved with Unicef. But tough times call for tough measures and ethics only take you so far…

It was announced last month that from July 2011 to June 2016, FC Barcelona will wear a hybrid of the logo of the non-profit Qatar Foundation and the familiar UNICEF logo on their shirts. “Our marketing experts are working at unifying the Unicef and the Qatar logos,” said vice-president Faus of the deal, worth 30 million euros per season (plus bonuses for titles won), currently the highest of any European football club. England losing their world cup bid in such dramatic fashion (Russian and Qatar had their bids accepted instead) made this deal even harder for me to digest.

Although it’s not quite as bad as hawking the shirt to the first betting company that comes calling, it certainly disagrees with the Barça spirit and has many fans up in arms for what they considering a selling-out of the charitable, ‘Mes que un club’ spirit.


Ever since I visited the amazing city of Barcelona (if you’ve never been you’re missing out – only £59 return now from UK!) I’ve always had a great deal of respect for their football club that, unlike others, is owned by it’s members (a little bit like a co-operative).  It is this team spirit that originally lead to the inspirational sponsorship coup that got them involved with Unicef.  But tough times call for tough measures and ethics only take you so far…

It was announced last month that from July 2011 to June 2016, FC Barcelona will wear a hybrid of the logo of the non-profit Qatar Foundation and the familiar UNICEF logo on their shirts. “Our marketing experts are working at unifying the Unicef and the Qatar logos,” said vice-president Faus of the deal, worth 30 million euros per season (plus bonuses for titles won), currently the highest of any European football club.  England losing their world cup bid in such dramatic fashion (Russian and Qatar had their bids accepted instead) made this deal even harder for me to digest.

Although it’s not quite as bad as hawking the shirt to the first betting company that comes calling, it certainly disagrees with the Barça spirit and has many fans up in arms for what they considering a selling-out of the charitable, ‘Mes que un club’ spirit. Leer más “The Most Expensive Football Shirt Deal in History”

36 Tips to Build An Explosive Brand Using ONLY Social Media

A few random thoughts in no particular order. Hopefully you will find some of them useful. At the very least, they may kick-start some interesting conversations within your own company…

1. Facebook applications still work. I’ve seen spends as little as $10,000 generate over 5m hits when targeted properly.
2. 300,000 people join Twitter everyday. If you’ve not got a “conversation strategy“, get one!
3. FourSquare WILL be huge. Plan to use it alongside your next event, festival or product launch.
4. The biggest website for 2011 will be http://search.twitter. Find out where your customers are and talk to them.
5. You should be on Google Blog search everyday, interacting with customers in your industry and leaving comments on their blogs.
6. Become friends of EVERY Facebook fan page relevant to your brand. (And then find something relevant and interesting to say).
7. The fastest growing brands tweet between 20-30 times per day. (That’s only a lot of tweets if you’ve got nothing good to say).
8. If you don’t know what to tweet about – Trendsmap is a good place to start for high-traffic keywords.
9. The worlds biggest brands (like Coca-Cola) have up to 30 times more traffic on Facebook than they do on their own website.
10. Use the 80/20 rule. 80% leaving comments and remarks everywhere / 20% generating your own content.


A few random thoughts in no particular order.  Hopefully you will find some of them useful.  At the very least, they may kick-start some interesting conversations within your own company…

  1. Facebook applications still work. I’ve seen spends as little as $10,000 generate over 5m hits when targeted properly.
  2. 300,000 people join Twitter everyday. If you’ve not got a “conversation strategy“, get one!
  3. FourSquare WILL be huge. Plan to use it alongside your next event, festival or product launch.
  4. The biggest website for 2011 will be http://search.twitter. Find out where your customers are and talk to them.
  5. You should be on Google Blog search everyday, interacting with customers in your industry and leaving comments on their blogs.
  6. Become friends of EVERY Facebook fan page relevant to your brand. (And then find something relevant and interesting to say).
  7. The fastest growing brands tweet between 20-30 times per day. (That’s only a lot of tweets if you’ve got nothing good to say).
  8. If you don’t know what to tweet about – Trendsmap is a good place to start for high-traffic keywords.
  9. The worlds biggest brands (like Coca-Cola) have up to 30 times more traffic on Facebook than they do on their own website.
  10. Use the 80/20 rule. 80% leaving comments and remarks everywhere / 20% generating your own content. Leer más “36 Tips to Build An Explosive Brand Using ONLY Social Media”