How to Increase Your Blog and Website Sales Conversion Rates with A/B Split Testing

Jeffbullas’s Blog

A/B Testing has been used by a number of online entrepreneurs for a long time now. With the huge benefits that it promises, this is not that surprising. Small businesses, medium-scale enterprises and large companies all benefit from A/B Split Testing.How to Increase your Blog and Website Sales Conversion Rate with AB Split Testing

But for you to be able to utilize this tool to its maximum potential, it is a must that you first have even a working understanding of what it is and how it works. This is actually one of the common pitfalls for some online entrepreneurs. They do not reap the full benefits of certain tools because they have not applied it well. Do not be one of them. Do your research and apply the best practices.

 What is A/B Split Testing?

This is one of the first questions that need to be answered. Essentially, this is a technique wherein two versions of a webpage, email or personal message is sent to customers. But in these versions, almost all the elements are the same except for one.

The goal here is to track the changes in customer behavior. So when a specific action or change in behavior is recorded, there is only one factor to which the change can be attributed. This is the sole element which was tweaked.

Another thing that you have to keep in mind with A/B Split Testing is that the choice of customers receiving the versions is random. This way, bias or prejudice will affect the results of the test. Also, an appropriate sample size which is well-calculated is also necessary.

The fact is, A/B Split Testing can be pretty simple. You can even do this by yourself if you have the tools. Speaking of tools, there are many available online. A good example would be Google Analytics.

Steps in Conducting A/B Testing

First: Determine why you need to do an A/B testing. Leer más “How to Increase Your Blog and Website Sales Conversion Rates with A/B Split Testing”

11 Ways To To Annoy Your Parents On Facebook | Jeffbullas’s Blog

See on Scoop.ithuman being in – perfección

It was an update on Facebook that I wasn’t quite sure whether I was reading it correctly or not. It seemed that my youngest daughter who shall remain nameless but not anonymous was leaving school forever. I had spent many hours going to school meetings, reviewing the school curriculum and discussing subject options and months later she had started her new school year and here we were a few days later with an apparent announcement that she had left school.
Many discussions were had !!
Now I don’t know about you but I prefer to receive that sort of family news in a more traditional manner.
So what are 11 ways to annoy your parents on Facebook?
Post on Facebook that you are leaving school without telling your parents first
Update Facebook with photos of your first tatoo
Reveal that your father is starting to go bald
Announce that you have a new boyfriend before telling your parents via the phone or even face to face
Post embarrassing photos of your parents while they are sleeping, snoring or wearing their gardening clothes
Friend and then flirt with your Mums new boyfriend via updates and photos on Facebook
Announce on Facebook that your mum has just discovered her first grey hairs
Invite your parents constantly to play games on Facebook like Mafia Wars
Spell incorrectly and use bad grammar (they will feel they have failed as a parent)
Tag your parents on random photos on Facebook (they will receive emails constantly with links to photos that have nothing to do with them)
Using the Facebook “Places” feature take photos on your iPhone of places where you shouldn’t be and upload them to Facebook
“How have your children annoyed you on Facebook?” or I can also ask the other question “How have you annoyed your own parents on Facebook?”

See on

The 10 Most Popular Facebook Marketing Presentations

Jeffbullas’s Blog |

Content marketing is one of the most powerful ways to engage your target audience.The 10 Most Popular Facebook Marketing Presentations

Often the content that we have on our computers that should be shared with the world to promote your brand remains hidden and offline.

YouTube, Facebook and Twitter are well known social media and social networking channels that can help spread your content and ideas.

Slideshare is an often forgotten and undiscovered social media platform where you can upload your PowerPoint presentations and make them visible to the world wide web.

The power of Slideshare is that it is easy for people to spread your visual ideas by

  • Sharing from the platform on Twitter, Facebook and LinkedIn
  • Making it downloadable
  • Enable it to be made a  favourite
  • Allowing people to embed it in their blog or website
  • Email it to friends and colleagues

Here are some popular Slideshare presentations on Facebook Marketing.

The 10 Most Popular Facebook Marketing Presentations… Leer más “The 10 Most Popular Facebook Marketing Presentations”

9 Steps to Compelling Contagious Content for Your Social Media Marketing

Jeffbullas’s Blog

Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table?

9 Steps to Compelling Contagious Content for Your Social Media Marketing

We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the mobile, is that we are seeking information and it is called content.

Google earns $30 billion a year indexing and helping you find information and content.  In an information age, creating content should become the focus of your marketing, whether it is for the consumer or for business.

The Difference Between Success and Failure

Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line.

Creating compelling contagious content can be the difference between success and failure of any media marketing venture whether it be social, mass media or traditional.

So where do you start?

Well for one it’s not about you, it’s about “them” your prospects,customers, viewers and readers.

Step 1: Find and Define your Target Audience

There are many questions to ask here and if you are a large organisation or brand then your advertising agency will certainly tell you who they are. They could be female and aged between 25 and 34 or they could be male and be in the 40-50 bracket.

But you need to know much more!

  • What television shows do they watch?
  • What magazines do they read?
  • What words do they use?
  • What events do they attend?
  • What fashion do they like?
  • What music do they listen to?

If you are creating content for a B2B market then you ned to consider 3 core topic categories

  1. Solve their problems
  2. Educate and inform them
  3. Keep them updated with News

If you are marketing to a consumer then they will want to be entertained, informed of specials and up coming sales and also to be educated about the product. Leer más “9 Steps to Compelling Contagious Content for Your Social Media Marketing”