Typical communication in the age of mass media start with two steps
- Mass Media to Network Hubs
- Network Hubs to the rest of the population
But “Buzz” refuses to follow neat patterns. Cold Mountain’s buzz didn’t start from the traditional marketers text book .
So what made the book spread? What were the contagious attributes? >>>>> Leer más “So does your blog, book or ebook have contagious attributes?”
The Leverage of Influence
Finding Influencers Leer más “7 Ways to Find Powerful Influencers | Written by Belinda Stinson”
Written by Jeff Bullas | jeffbullas.com
Time Spent on Facebook
What Happened in Social Media in 2011?
Has Google Plus been a Success? Leer más “Will Google+ Replace Facebook as the King of Social Media? [Plus Infographic]”
Written by Jeff Bullas |
There is a time sink and it’s not television!
Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!
You cannot escape their allure as they tempt you to log in when you are out and about with either with your laptop, iPad or smart phone.
These enticing, tempting distractions are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax…
20 Social Media Statistics Leer más “20 Stunning Social Media Statistics Plus Infographic | by Jeff Bullas”
Written by Jeff Bullas | jeffbullas.com
50 YouTube Facts & Figures
Written by Julia Peterson | jeffbullas.com
Going mobile with your SEO can make your business sharper, quicker, and more responsive.
As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.
With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.
These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.
1. Raven Tools
Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.
Operating System: Apple (iOS)
Written by Jeff Bullas | jeffbullas.com The web today is continuing to grow at an astonishing rate and it’s not just the humans that are becoming connected at accelerating rates but ’things’.
Written by Jeff Bullas – jeffbullas.com
Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.
In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:
- How can companies budget better to create the results they want?
- What can companies do to budget effectively for the year ahead?
Fit your strategy around your target market Leer más “How to Budget for Marketing | by Sookie Shuen”
Written by Jeff Bullas | jeffbullas.com
Social media networks sometimes seem a bit schizophrenic.
Twitter started off as a private messaging technology that was not designed to be a social network.
Some social networks such as LinkedIn were purpose built from day one to provide a networking portal for business people.
Games have a significant presence on social networks and are a significant revenue driver. It is reported that social games on Facebook such as Farmville and Mafia Wars generate up to 30% of Facebook’s revenue.
The Rise of Location Based Social Apps
Foursquare is a location based social networking app and website for mobile devices. Users can check-in with their mobile phones. Each check-in awards the user points
The current numbers for location based apps are significant and at the end of 2011 Foursquare revealed the following
These numbers do indicate that it is obtaining some critical mass (mainly in the USA). This is vital for Foursquare as it requires significant numbers and scale to be meaningful for major brands.
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy.
Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook.
Even though it feels like Facebook has been part of our lives forever it must be noted that Facebook “Pages” for Business have only been with us for barely 3 years!
Business is Still Learning How to Use Facebook
Businesses are still learning the most effective tactics to apply when participating and engaging on Facebook.
The questions often being asked are
1. How often should we post?
2. What type of posts will drive fan engagement?
3. When should we publish our wall updates?
The findings reveal some interesting ways to increase the success of your Facebook marketing.
Even though this research was obtained from analyzing user engagement from the top 100 retailers Facebook pages during a 6 month period in 2011, some of the lessons outlined here could be applied to a wide range of business categories.
Here are the findings of the research.
1. Best time to post on Facebook
The analysis showed that it was best to post during times when fans were not at work and between the hours of 8pm and 7am. So to increase your “likes” and “comments”, post during “non-busy” hours.
2. Best day to post on Facebook
Most of the brands researched posted regularly throughout the week. To improve engagement it is best to publish on Wednesdays and Sundays.
3. How often should you post every day? Leer más “10 Powerful Tips to Increase Fan Engagement on Facebook | Written by Jeff Bullas”
I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands.
Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users.
The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.
I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive pressure on Facebook to keep its user interface fresh with its new “Timeline” design rollout and evolution.
But there is a problem.
Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.
Google+ Engagement is Poor
Research from RJ Metrics shows that that despite the large user base they are hardly spending any time on the site whether vthat is publishing, reading or engaging.
Here are some of the findings:
- The average post has less than one +1, less than one reply, and less than one re-share.
- 30% of users who make a public post never make a second one.
- After making five public posts, there is a 15% chance that a user will not post publicly again.
- Among users who make publicly-viewable posts, there is an average of 12 days between each post
Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.
What about Traffic Referral…? Leer más “Google+ vs. Facebook – Infographic | Written by Jeff Bullas”
Written by Christina Schmitz | jeffbullas.com/
As the debates continue on the control of social media within organizations, as well as the ongoing legal issues regarding ownership of social profiles, networks and passwords, only one thing is certain:
Moms are the New Community Managers
They’re asking all of your departments to climb on board to own the experience that matters to them:
- Sales and Marketing for the information to make educated purchase decisions for their families.
- Customer Service to be there when something goes wrong, or applaud when things go right.
- HR to experience the people, family policies, and the tech aspects of your business when they seek career movement.
- PR and Communications to stay updated and reference in times of crisis.
- IT for tech support (or social customer support).
While I’m convinced that moms are the ultimate marketers of their domains, as more digital natives add parenthood to their job description, these tech-focused and social-savvy moms will become your customers, prospects, employees, and your competition.
Understanding the changing demands of this new generation of moms, and the diverse ways a business can serve them, can provide a sample case for social media as an organization-wide endeavor.
Moms Need the Information Now
Infographic source: PCMag
Media is Mum’s Domain… Leer más “Who Owns Social Media?”
Humans are extremely visual.
We experience life visually and the role of photos, images and videos in our life is evidenced by the sheer quantity (250 million a day) of photos of friends, family and cute dogs that are uploaded to Facebook every day .
I remember returning from the annual summer holidays and my father would invite all our friends over to view the photos and videos that he had taken on the yearly trip.
The visual record of the trip was a vital part of the the sharing of the stories and experiences that had occurred in our family travels.
Photos are highly engaging and the rise of Pinterest to become the 60th most visited site in the US last month provides more data to verify the attractiveness of beautiful images on this visual pinboard social media network site.
So Who is Using Pinterest?
Well according to the numbers it appears that women are the largest participants at 87%.
- Females 25-34 – 27%
- Females 35-44 – 29%
- Females 45-54 – 24%
So I would suggest to the males who read this blog that if they want to to hang out with smart, intelligent and attractive women then they need to look no further than Pinterest!