Typical communication in the age of mass media start with two steps
- Mass Media to Network Hubs
- Network Hubs to the rest of the population
But “Buzz” refuses to follow neat patterns. Cold Mountain’s buzz didn’t start from the traditional marketers text book .
So what made the book spread? What were the contagious attributes? >>>>> Continuar leyendo «So does your blog, book or ebook have contagious attributes?»
We all know them, the people who know their stuff inside out and we look to for guidance and advice.
They are not just experts, they are influencers.
Influencers are hubs of information, they have many followers who respect their recommendations and opinions and being featured by them sends a powerful amount of targeted traffic your way.
It is the ripple effect.
If you want to grow your business you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them.
Influencers are important to your business because of the size of their audience and the influence they exert. It is good old fashion word of mouth recommendations on steroids.
So if you want to grow your business or profile online it only makes sense to find the right influencers, learn all you can and build excellent working relationships with them.
Nothing is forever and the rise of Google plus begs the question “When will Facebook be dethroned? ”
MySpace lasted 5 years as the king of social networks until 2007 after launching in 2002. Smart business heads such as Rupert Murdoch paid over a half a billion dollars for direct ownership, betting on the the future continuing success of MySpace and its longevity.
We now know that that business decision ended in tears, with MySpace being sold in 2011 for less than $40 million, as its user base continued to decline.
Facebook is not taking the private sale route but is going public this year with a market valuation estimated at $100 billion.
Google had attempted in the past to create a social media network as it knew that social networks were the future.
It launched Google “Buzz” and Google “Wave”, both of which were dismal failures.
In 2010, Google decided to get serious and invested over $500 million and incentivised management to achieve measureable social media success and its third attempt “Google plus” was launched in 2011, into the crowded social media network market with no guarantees of success but knew that it had to do something to compete with the stickiness of Facebook.
Stickiness is a term that is used to describe the amount of time users spend on a platform engaged and using its features and functions.
The numbers from Nielsen regarding time spent on Facebook compared to Google and other web properties are worth considering and reveal why Google had to launch Google+.
In May, 2011 Americans spent
In fact Facebook beats Google, YouTube, Yahoo and AOL combined, based on time spent on the platform!
Source: ColumnFiveMedia
Written by Jeff Bullas |
Do you wonder why your productivity has dropped over the past 2 – 3 years?
There is a time sink and it’s not television!
Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!
You cannot escape their allure as they tempt you to log in when you are out and about with either with your laptop, iPad or smart phone.
These enticing, tempting distractions are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax…
and I know how much you all enjoy those activities!
Written by Jeff Bullas | jeffbullas.com
YouTube is a modern phenomena. The social media platform’s original concept is rumoured to have been inspired by the idea of being a video dating site with the unlikely title of “Tune In Hook Up”. In the end it launched as a simple video sharing site that has helped reinvent the web from a one way static channel to an interactive web eco-system (along with social networking channels such as MySpace, Facebook and Twitter) that has enticed and compelled us to engage globally with other internet users using a variety of rich multi-media and social sharing platforms.
YouTube after initially being about viral videos that just entertain is now much more than that, with the “How To” category being the fastest growing segment on the social video sharing channel. YouTube is even being used as a tool to teach high level mathematics and other academic and tertiary subjects with Salman Khan ofkhanacademy.org revealing at a recent Ted Talk, how his 2,000 plus YouTube videos are assisting students pass university degrees.
Written by Julia Peterson | jeffbullas.com
Going mobile with your SEO can make your business sharper, quicker, and more responsive.
As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.
With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.
These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.
Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.
Cost: Free
Operating System: Apple (iOS)
Continuar leyendo «Top 5 Mobile Apps for Online Marketers»
This month non-human objects such as GPS devices and Broadband TV’s are coming online in greater numbers in the last 3 months with AT&T and Verizon than new human subscribers according to research analyst Chetan Sharma.
So you thought social networking was the center of the web growth universe?
That laptop that is placed conveniently at arms length from your bed is not the the only connected device that is making an impact on the way we live, interact, work, socialize and play.
Even though our web social interaction has picked up at a fierce pace with Facebook, Twitter and You Tube being our most popular social media interaction channels of choice the ‘things’ we use are having micro chips attached and are being linked and networked via the internet into the world wide webs backbone and nervous system.
So what are some of the facts and figures and predictions that will impact our social web and how we will use the Internet over the next few years and decades.
This 5 minute video from IBM will give you some perspective on this fast growing world of the Internet of things. Continuar leyendo «Why The Web Is Becoming Less Social | by jeffbullas.com»
The web is changing the world as we used to know it. You can see it every day if you take the time. You book your taxi using an iPhone app, you read your news or play a game using an iPad or an iPhone on the train on the way to work and you watch a video from the net and not a rented DVD from the video store down the street. I personally saw the effect on business on the weekend as I passed our local record store that had announced in its window that it is ceasing to trade next week. Continuar leyendo «Is Real Time Social Media Destroying Our Entertainment Industries? | by jeffbullas.com»
Once upon a time, networking meant going to conferences and getting out there and meeting people. LinkedIn, however, has made networking on a global basis much easier and effective, allowing users to network with people worldwide from the convenience of their own home or office.
LinkedIn has quickly established itself as one of the top social networking sites for individuals and business owners who want to network with others, to widen their customer base, and to keep on top of what’s going on in their respective industries.
Succeeding at marketing with LinkedIn requires time and effort and trying the various methods for marketing with the popular social networking platform is important to find what works for your business.
Whether you opt for an individual or a company profile, your profile is the best way to market your product or service and to sell your skills. A LinkedIn profile is essentially an extended resume that includes a photo and recommendations from others. Fill it out completely to get the most of it from a marketing perspective.
One of the most effective ways to win new business is to get recommendations from colleagues and current and former clients. LinkedIn allows you to request recommendations for each position in which you’ve worked and for your college experience. To take full advantage of marketing on LinkedIn, gather as many recommendations as you possibly can.
LinkedIn offers an ideal platform to position yourself as an expert in your field or industry. In addition to individual profiles, LinkedIn allows users to post company profiles. Ideally, if you run a business, you’ll have one of each.
People want to work with experts in their respective fields. To build your credibility and share your expertise, become active in answering questions in LinkedIn’s “Question and Answer” section. Every question you answer will become a permanent part of your profile, allowing connections and others to see your wealth of knowledge.
Be sure to also join related groups and start answering members’ questions.
Vía jeffbullas.com
Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve.
Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.
In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:
Written by Jeff Bullas | jeffbullas.com
Social media networks sometimes seem a bit schizophrenic.
They are both a place to play and socialize and increasingly they are also where you can market your business.
Facebook was never meant to be a social network to create a brand page and collect tens millions of fans that is now common place with the global brands such as Coca Cola.
Twitter started off as a private messaging technology that was not designed to be a social network.
Some social networks such as LinkedIn were purpose built from day one to provide a networking portal for business people.
Games have a significant presence on social networks and are a significant revenue driver. It is reported that social games on Facebook such as Farmville and Mafia Wars generate up to 30% of Facebook’s revenue.
The development and rapid growth of the GPS enabled smartphone technology has enabled location based social apps such as Foursquare to become a force in social networking.
Foursquare is a location based social networking app and website for mobile devices. Users can check-in with their mobile phones. Each check-in awards the user points
The current numbers for location based apps are significant and at the end of 2011 Foursquare revealed the following
These numbers do indicate that it is obtaining some critical mass (mainly in the USA). This is vital for Foursquare as it requires significant numbers and scale to be meaningful for major brands.
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy.
Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook.
Even though it feels like Facebook has been part of our lives forever it must be noted that Facebook “Pages” for Business have only been with us for barely 3 years!
Businesses are still learning the most effective tactics to apply when participating and engaging on Facebook.
The questions often being asked are
1. How often should we post?
2. What type of posts will drive fan engagement?
3. When should we publish our wall updates?
Research by Buddy Media reveals ways to create the most effective engagement for retailers when interacting with their fans on Facebook.
The findings reveal some interesting ways to increase the success of your Facebook marketing.
Even though this research was obtained from analyzing user engagement from the top 100 retailers Facebook pages during a 6 month period in 2011, some of the lessons outlined here could be applied to a wide range of business categories.
Here are the findings of the research.
The analysis showed that it was best to post during times when fans were not at work and between the hours of 8pm and 7am. So to increase your “likes” and “comments”, post during “non-busy” hours.
Most of the brands researched posted regularly throughout the week. To improve engagement it is best to publish on Wednesdays and Sundays.
jeffbullas.com
I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands.
Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users.
The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.
I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive pressure on Facebook to keep its user interface fresh with its new “Timeline” design rollout and evolution.
But there is a problem.
Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.
Research from RJ Metrics shows that that despite the large user base they are hardly spending any time on the site whether vthat is publishing, reading or engaging.
Here are some of the findings:
Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.
Written by Christina Schmitz | jeffbullas.com/
Resistance is futile.
As the debates continue on the control of social media within organizations, as well as the ongoing legal issues regarding ownership of social profiles, networks and passwords, only one thing is certain:
They’re asking all of your departments to climb on board to own the experience that matters to them:
While I’m convinced that moms are the ultimate marketers of their domains, as more digital natives add parenthood to their job description, these tech-focused and social-savvy moms will become your customers, prospects, employees, and your competition.
Understanding the changing demands of this new generation of moms, and the diverse ways a business can serve them, can provide a sample case for social media as an organization-wide endeavor.
There are a couple of great infographics that spell it out, including the PCMag.com “Moms Embrace Social Media, Smartphones (view below),” and Mashable’s, “This Is Your Mom on Social Media.”
Infographic source: PCMag
jeffbullas.com
Humans are extremely visual.
We experience life visually and the role of photos, images and videos in our life is evidenced by the sheer quantity (250 million a day) of photos of friends, family and cute dogs that are uploaded to Facebook every day .
I remember returning from the annual summer holidays and my father would invite all our friends over to view the photos and videos that he had taken on the yearly trip.
The visual record of the trip was a vital part of the the sharing of the stories and experiences that had occurred in our family travels.
Photos are highly engaging and the rise of Pinterest to become the 60th most visited site in the US last month provides more data to verify the attractiveness of beautiful images on this visual pinboard social media network site.
Well according to the numbers it appears that women are the largest participants at 87%.
So I would suggest to the males who read this blog that if they want to to hang out with smart, intelligent and attractive women then they need to look no further than Pinterest!
![Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]](https://i0.wp.com/www.mdgadvertising.com/blog/wp-content/uploads/2012/02/infographic-marketers-guide-to-pinterest.png "Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]")
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