E-books PDF courtesy by ioninteractive.com


Learn how to use landing page software in tandem with your current marketing automation solution for exceptional results.

Integrating LiveBall with your marketing automation solution can help you to generate results unlike anything that you could achieve singly. In this guide, you’ll learn how to leverage the Power of Two to create a wider variety of better experience with less effort, more sophistication, greater insights, and streamlined testing.

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50 Landing Page Best Practices

The Ultimate Guide to Effective Landing Pages

From templates to testing and everything in between, this jam-packed best practices manual contains 50 expert tips and strategies for building the best landing pages.

You’ll gain valuable insights such as how to integrate your landing experience with a post-conversion audience, and how to build audience-specific landing pages. In addition, we’re revealing a trove of testing strategies, including which elements are most important to test on your pages.

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Landing Page Toolkit

This workbook takes you step-by-step from creating landing pages to optimizing them for high-conversion. Learn strategies for testing, segmenting, and messaging success. We even included extra workpages for future use. Read the toolkit and start making high-performance pages today.

 

 

 

 

 

 

 

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About ion
Scalable, Agile Landing Page Optimization & Management

Marketers spend a lot to win clicks. We think every one of those clicks should lead to a great experience. Our cloud-based platform, LiveBall is used by hundreds of global brands to create and optimize post-click web experiences. We also offer a wide-range of strategic services for companies who need help in the planning, executing and optimizing of their post-click programs.

  • Born of Market Demand
  • Built for the Future
  • Designed to Deliver Results
  • Priced & Packaged to Grow with You
  • Immediate Deployment
  • Unlike Anything Else

 

 

 

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Another 5 Points of Landing Page Relevancy | ioninteractive.com


ioninteractive.com

Over the next few weeks, I will be taking you through the 5 dimensions of conversion-oriented landing experiences, showcasing some examples of pages that are Relevant, Engaging,Authoritative, Directional and that Yield Optimal. In the final post, I’ll give a checklist for conducting your own R.E.A.D.Y review. So, let’s get started with the first dimension — Relevancy.

A relevant landing experience makes sure visitors’ expectations are met, by fulfilling on its pre-click promise. How do you know if your page is relevant? Start by reviewing your ad, then use the five points of relevancy to gauge your effectiveness.

  • 1. Fulfills Promises
  • 2. Targeted & Specific
  • 3. Design Matched
  • 4. Visually Appealing
  • 5. Speaks the Audience’s Language

COMPLETE STORY

Active vs. Passive Content Marketing | ioninteractive.com


BY SCOTT BRINKER 

According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B2B marketers have embraced content marketing. In fact, on average, B2B marketers are now allocating 1/3 of their budget for content marketing initiatives.

Marketers are making a big bet that content marketing tactics will deliver the outcomes they need: brand awareness, customer acquisition, and lead generation. These are their top organizational goals:

Brand awareness is important, but hard to quantify. However, customer acquisition and lead generation can be quantitatively measured. And indeed, more and more organizations are now tying these metrics directly to their content marketing initiatives. The top 5 measurement criteria for B2B content marketing success — with the customer acquisition and lead generation metrics emphasized — are:

  • Web traffic (60%)
  • Sales lead quality (51%)
  • Social media sharing (45%)
  • Sales lead quantity (43%)
  • Direct sales (41%)

So how well are marketers doing at achieving their goals with content marketing? Unfortunately, not as well as they would like. Only 36% of B2B marketers believe they are effective at content marketing — down from 40% last year.

Part of the challenge is creating great content. But great content is only the starting point.

To harness that content for customer acquisition and lead generation, marketers have two other responsibilities: distribution and value capture. Much has been written about how to distribute content with social, search, and paid campaigns. But ways of effectively capturing value with content marketing have received less attention. I’m only half-joking when I say that content marketing plans sometimes look like this:

  1. Create amazing content.
  2. ???
  3. Get more leads and sales.

When you author terrific content and successfully deliver it to the right audience, you have accomplished value creation. You have given your prospects and customers something of value. Depending on how it’s presented — do the people consuming the content clearly associate your company with the value delivered? — this achieves the first goal of building brand awareness.

But in the crowded and noisy digital marketplace, and in the busy lives of most prospects, that brand moment is fleeting. The question for marketers — and frankly, many prospects — is: what happens next?

Active vs. Passive Content Marketing >>>   Leer más “Active vs. Passive Content Marketing | ioninteractive.com”

What We Can Learn About Landing Page Optimization from the Presidential Candidates


 

ion interactive: The Best Landing Pages Start Here.

While others are discussing their politics, we at ion have been discussing their landing page strategy. There’s an important lesson to be learned from the presidential candidates regarding the role of landing page optimization in your overall campaign strategy. In a recent study, we identified landing page optimization wins and losses in both of the candidate campaigns race to the election.

ion’s study provides a detailed view into each candidate’s overall landing page strategy and spans social media, email marketing, search engine marketing, and mobile device integration.

It was a tight race on the landing page scorecard, but there’s a clear winner. Check out our latest infographic now and see what campaign wins ion’s landing page optimization review.

http://www.ioninteractive.com/post-click-marketing-blog/

 

 

Love at first click | ioninteractive.com


First impressions matter.

For a large number of prospects in the digital world, their first impression of you is what happens when they click on one of your ads. Maybe it was a display ad that caught their eye. Maybe it was a search ad that appeared on a Google results page for a topic they were researching. Maybe it was a sponsored link in Twitter that aligned with their social interests.

For a brief, magical moment in a ridiculously noisy and crowded marketplace, you’ve caught their interest.

That’s a heroic accomplishment, and one that you no doubt paid handsomely to achieve. A recent IDC report on high-tech marketing budgets shows marketers allocating 23.6% of their digital spend on display ads and 15.9% on search ads. That’s a lot of money being spent to win that moment of attention.

But if someone clicks on your ad — another brief but crucial victory! — how do you capitalize on that moment that you’ve invested so much to win?

The baseline is giving them what you promised in that ad. It’s a complete fail if you don’t.

(Surprisingly, there are still a large number of companies advertising on the web that don’t cross that very low bar. Don’t take my word for it. Do a Google search on something of commercial intent, read the ads, and click through to their destinations. How many fulfill their promise? How many fail? For most categories, it’s a sorry ratio of broken promises.)

Historia Completa
http://www.ioninteractive.com/post-click-marketing-blog/2012/10/16/love-at-first-click.html

The Top Ten Mobile Landing Page Best Practices | by Sally Lowery


ioninteractive.com

According to a recent Gomez study, 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site.  Even more staggering, the same study found 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. Leer más “The Top Ten Mobile Landing Page Best Practices | by Sally Lowery”

Captivating Mobile Landing Pages


ioninteractive.com
BY 
ERIK BORTZFIELD

Getting more visitors to your mobile landing pages is great. If they aren’t sticking around, though, that couldindicate something about your mobile page is causing them to abandon.

If you can’t keep their attention with a captivating experience, you can lose them easily.  But what does it take to keep a visitor’s attention and get them to convert?

Keeping Visitor’s Attention on Mobile Landing Pages