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The Idea Game helps teams ‘battle’ to produce the best ideas

The need was to be able to handle inexperienced groups without too much facilitation, especially when you have groups of 25 to 50 participants. The use of the idea game was successful and organizations wanted to use it on a larger scale throughout the organization. Based on that input and the experience from playing with over 6,000 people we designed a lower-end version that had even less need for a facilitator and that clients and others could use on their own.

We have so far shipped over 4,000 of The Idea Game, which is this simpler version.

Frey: Why is a game like this important today? How is it better than an ordinary group brainstorming session?

Hagbard: If you have a game you also have a process, a step-by-step process for running your brainstorming session. The concept of a game is well known and people feel safe and encouraged to participate and contribute with their ideas. The ideas you generate are strongly linked to the idea cards that you view for provocation. The cards give payers the ability to “hide” behind the card, blaming the card for their weird ideas. That way we get more ideas and more out of the box ideas on the table.

The game also encourages the group to do parallel thinking, which means that teams not only develop the ideas, they also “battle” them to come to a consensus on the best ones. So the ideas are developed and refined by the whole group, which dramtically increases idea ownership, which in turn eases the implementation of these new ideas.
By Chuck Frey

The Idea Game is a new group brainstorming tool that corporate teams can use to generate fresh ideas and insights. Developed by Swedish creativity consulting firm Realize AB, it provides a variety of creative stimuli using a card deck and game board to generate ideas, and “idea battles” to help identify and improve upon the best ideas.


Realize AB’s core business is conducting creativity and brainstorming workshops, so developing creativity tools and software is a natural extension of this focus. According to its website, since its founding in 1998, Realize AB has led over 340 workshops and trained more than 8,500 people in creative practices. Its list of more than 130 clients includes a Who’s Who of leading European companies, including Volvo, Ericsson, DHL, TUI, AstraZeneca, SCA, Electrolux and IKEA.

To date, the company has produced the brainstorming functionality for the popular mind mapping software program, MindManager and a stand-alone software program based on it called Effective Mind. An iPhone app is to be released next month… Leer más “The Idea Game helps teams ‘battle’ to produce the best ideas”