Social Media And The Growth Of Mobile Marketing [INFOGRAPHIC]


By Shea Bennett | AllTwitter | http://bit.ly/JqEg6I

 

Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage?

Mobile is big, and it’s getting bigger. For marketers, this presents new challenges. While the gender split between mobile users is almost equal, men and women use their phones differently when it comes to shopping. Moreover, while more than a third of mobile users social network on their phones, the smaller screen size limits a brand’s effectiveness to display an ad, certainly in a way that will be welcomed by their target audience.

This won’t stop them from trying, though – mobile advertising is on track to pass $5 billion by 2015.

Ultimately, it could be money well spent – nearly one third of consumers cite mobile as their preferred shopping method. This infographic from Hightable takes a closer look at the power and growth of mobile marketing.

 

(Source: HightableSmartphone image via Shutterstock.)

What You Can Learn From These 10 Infographics

Wired Magazine came up with what probably wouldn’t be considered a conventional infographic by today’s standards, but is a throwback to where infographics came from. Shaped like the food pyramid, this condensed media diet approach is just what might remedy scores of information loaded readers. With a sectional look at all of the different ways that people spend their time online, we might see a move of infographics towards this style, tending to the most important reasons why infographics exist in the first place – to visualize the data.

PRO: Brilliant 3D design that provides quickly consumable information. It’s immediately engaging.
CON: The unhealthy message of telling their readers that they should be “enjoying media” for 9 hours a day!


http://blog.kissmetrics.com

Infographics have really been around for a couple of decades; traditional print media has long featured graphic-dominated presentations in places like the color front and back pages, often covering topics like intriguing statistical sporting events. But it has only been the last couple of years that they’ve become the go-to representation on the web for teaching an audience about the numerical, in a sleek and distributable format, which often goes viral when done right.

In this post we present to you a range of 10 contemporary infographics and some key takeaways that you can gain from each individual design. It should be noted that infographics really come in all shapes and sizes – but there are important differentiators that make some spread more widely, convey a real message (opposed to pooling “related” statistics together for “organization’s” sake), are clear in routing the reader along a relevant path(s) and use design elements that offer a helping hand in the information consumption process.

1. Balance Your Media Diet

Wired - Balance Your Media Diet

Wired Magazine came up with what probably wouldn’t be considered a conventional infographic by today’s standards, but is a throwback to where infographics came from. Shaped like the food pyramid, this condensed media diet approach is just what might remedy scores of information loaded readers. With a sectional look at all of the different ways that people spend their time online, we might see a move of infographics towards this style, tending to the most important reasons why infographics exist in the first place – to visualize the data.

  • PRO: Brilliant 3D design that provides quickly consumable information. It’s immediately engaging.
  • CON: The unhealthy message of telling their readers that they should be “enjoying media” for 9 hours a day!

2. Airbnb’s Global Growth… Leer más “What You Can Learn From These 10 Infographics”

Make Your Own Infographics With Visual.ly

The platform launched in private Beta in 2011. Since then, Visual.ly has helped create 11,000 infographics and attracted 2 million visitors per month, according to TechCrunch.

The new creation tools are aimed at the casual social media user. A template called “Dr. Visually’s Automagical Facebook Monsterizer” will analyze your Facebook profile and photos to determine what kind of monster you are. (If you are using Facebook, it is assumed that you are a monster of some kind.) The application connects to Face.com, a free facial recognition software, to dig through your photos and figure out whether you were smiling in the picture and if you were wearing glasses. Once collected, the data is used to create a cartoon-like representation of your inner Facebook monster, complete with accessories.


http://socialtimes.com

If you can’t get enough infographics, you’re in luck. After much anticipation, the data visualization platform Visual.ly has released some new tools for organizing data from your Facebook and Twitter accounts.

Visual.ly is a place to upload, view, create, and share visual data with other people and companies on the Web. Many online publications like Mashable, social media marketing companies like Flowtown, and even traditional news sources like the Wall Street Journalhave used the platform to make infographics that readers love to click on. (Flowtown’s “The Joy of Social Media: How Bob Ross Sees It” is a personal favorite.) The templates are almost the right size for a WordPress blog and even when condensed, they still look great on Pinterest.

The platform launched in private Beta in 2011.  Since then, Visual.ly has helped create 11,000 infographics and attracted 2 million visitors per month, according to TechCrunch.

The new creation tools are aimed at the casual social media user. A template called “Dr. Visually’s Automagical Facebook Monsterizer” will analyze your Facebook profile and photos to determine what kind of monster you are. (If you are using Facebook, it is assumed that you are a monster of some kind.) The application connects to Face.com, a free facial recognition software, to dig through your photos and figure out whether you were smiling in the picture and if you were wearing glasses. Once collected, the data is used to create a cartoon-like representation of your inner Facebook monster, complete with accessories.

Leer más “Make Your Own Infographics With Visual.ly”

Todo lo que pasa en 60 segundos en redes sociales – infografía

Los usuarios entran a diario en las redes sociales y generan un torrente de actividad frenético. La infografía elaborada por Social Jumpstart resumen lo que ocurre en social media cada minuto en unas cifras muy concretas. Entre otros datos se ve que hay 2.000 checkins en Foursquare, 7.610 búsquedas en LinkedIn o 3.125 fotos subidas a Flickr. La gran ausente: Google+…. more>>>>


ticbeat.com

redes-sociales

Existen múltiples redes sociales, muchas de ellas con distintas funciones y dirigidas a diferente público, pero la mayoría con una actividad constante.

La siguiente infografía recoge en forma de resumen lo que ocurre en las plataformas más importantes cada 60 segundos. Mientras en Facebook se mandan 700.000 mensajes, en Twitter se publican 175.000 tweets y enYouTube se ven 2 millones de vídeos.

Los usuarios entran a diario en las redes sociales y generan un torrente de actividad frenético. La infografía elaborada por Social Jumpstart resumen lo que ocurre en social media cada minuto en unas cifras muy concretas. Entre otros datos se ve que hay 2.000 checkins en Foursquare, 7.610 búsquedas en LinkedIn o 3.125 fotos subidas a Flickr. La gran ausente: Google+…. more>>>> Leer más “Todo lo que pasa en 60 segundos en redes sociales – infografía”

The Best Content Marketing Infographics on the Planet

As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place. At the same time, I was wondering how long a blog post could actually get (this one sets my personal record for scrolling).

I hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments.


As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place.  At the same time, I was wondering how long a blog post could actually get (this one sets my personal record for scrolling).

I hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments.

The History of Content Marketing


 History of Content Marketing Infographic

Like this infographic? Get more 
content marketing
 information from the
Content Marketing Institute.

22 Ways to Create Compelling Content

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

The Anatomy of Content Marketing

The anatomy of content marketing - the heart of online success Leer más “The Best Content Marketing Infographics on the Planet”

Infographic: 5 digital tools to boost your brand in 2012


By PR Daily Staff 
http://www.prdaily.com/
From gamification to mobile photo sharing, these tools can help your brand get a leg up this year. This infographic from online coupon retailer CheapSally.com explains how—and offers examples of brands that are using them.

La segunda vida de los cupones de descuento ### Infographics ###

Tras algún tiempo en el dique seco, los cupones de descuento han regresado con éxito al marketing. Apoyados por sus “hermanos online”, los cupones de descuento han registrado un crecimiento del 14,7% desde la época que precedió a la recesión económica. Los cupones de descuento viven ahora una segunda vida que promete ser incluso mejor que la primera. Coupons.org ha publicado una infografía en la que recoge los principales hitos en el exitoso regreso de los cupones de descuento al ruedo del marketing:

– En 2010, 3.300 millones de cupones de descuento supusieron a los estadounidenses unos ahorros 3.700 millones de dólares, lo que supone un incremento de 100 millones de cupones con respecto a 2009 y 200 millones de dólares más en ahorros.

– Durante el año 2010, se canjearon en Estados Unidos 2.100 millones de cupones de descuento para alimentos, cifra que contrasta con los 1.200 millones de cupones que no fueron destinados a la industria alimentaria.

– Las categorías de productos que más canjes de cupones registraron en 2009 fueron los cereales, los ingredientes para hacer pastelería, el entretenimiento (revistas, juegos, DVDs, etc.), los productos de nutrición y dietética, y el papel higiénico.


http://www.marketingdirecto.com

Tras algún tiempo en el dique seco, los cupones de descuento han regresado con éxito al marketing. Apoyados por sus “hermanos online”, los cupones de descuento han registrado un crecimiento del 14,7% desde la época que precedió a la recesión económica. Los cupones de descuento viven ahora una segunda vida que promete ser incluso mejor que la primera. Coupons.org ha publicado una infografía en la que recoge los principales hitos en el exitoso regreso de los cupones de descuento al ruedo del marketing:

– En 2010, 3.300 millones de cupones de descuento supusieron a los estadounidenses unos ahorros 3.700 millones de dólares, lo que supone un incremento de 100 millones de cupones con respecto a 2009 y 200 millones de dólares más en ahorros.

– Durante el año 2010, se canjearon en Estados Unidos 2.100 millones de cupones de descuento para alimentos, cifra que contrasta con los 1.200 millones de cupones que no fueron destinados a la industria alimentaria.

– Las categorías de productos que más canjes de cupones registraron en 2009 fueron los cereales, los ingredientes para hacer pastelería, el entretenimiento (revistas, juegos, DVDs, etc.), los productos de nutrición y dietética, y el papel higiénico. Leer más “La segunda vida de los cupones de descuento ### Infographics ###”

Infographics: How to Strike the Elusive Balance between Data and Visualization

They started out as a social media experiment and then suddenly everyone wanted a piece.

A couple years back, if you dropped the word ‘Infographic’ or ‘Dataviz’ in a conversation, you would have been greeted by a good number of confused looks even if you were among other web designers.

Today, so many infographics have gone viral that it’s practically impossible to ignore them. You’ll find them tweeted by your friends who want to share an interesting new find, promoted by companies eager to display their growth trends and utilized by even the White House for its progress reports.

No matter what you are searching for online, whether employment statistics or endangered animals, you are sure to find an infographic for it. If you, miraculously, aren’t able to recall any that you have seen, take a look at this list of the 10 best infographics of 2011 via Nowsourcing to catch up.
Infographics spice up ‘boring’ data

Infographics are useful because they turn historically lengthy and tedious bulks of data in to something that’s much more interesting: a visual.

As a society heading into the new decade, we want to read less and see more. While this doesn’t bode too well for book publishers, it’s opened a whole new creative area for designers.

An increasing number of companies and clients are recognizing the benefits of infographics and want their data jazzed up and dressed for the prom. They know that their assiduously compiled information has a far better chance of being read, appreciated, shared and widely circulated if it looks less like an annual report and more like the next big meme. And if you aren’t convinced yet, here’s an infographic on why you should use infographics.
You will need your existing skills. And more.

While the graphics used in infographics have become more eye-catching and sophisticated, they are not too different in purpose from the charts and graphs we used to make in high school. After all, the objective is still to present data in a more visually engaging and accessible way.

However, print and web designers are having a hard time transferring their existing skills to infographics because, as the many aspiring infographics designers will tell you, designing good infographics isn’t as simple as it looks. Sure, you still need the same essential aesthetic and technical skills but you should also be able to effectively translate data into visuals. Most importantly, you need to ensure that the infographic acts as an informative tool and not as a visual distraction.
The 7 rules of great infographic design…


They started out as a social media experiment and then suddenly everyone wanted a piece.

A couple years back, if you dropped the word ‘Infographic’ or ‘Dataviz’ in a conversation, you would have been greeted by a good number of confused looks even if you were among other web designers.

Today, so many infographics have gone viral that it’s practically impossible to ignore them. You’ll find them tweeted by your friends who want to share an interesting new find, promoted by companies eager to display their growth trends and utilized by even the White House for its progress reports.

No matter what you are searching for online, whether employment statistics or endangered animals, you are sure to find an infographic for it. If you, miraculously, aren’t able to recall any that you have seen, take a look at this list of the 10 best infographics of 2011 via Nowsourcing to catch up.

Infographics spice up ‘boring’ data

Infographics are useful because they turn historically lengthy and tedious bulks of data in to something that’s much more interesting: a visual.

As a society heading into the new decade, we want to read less and see more. While this doesn’t bode too well for book publishers, it’s opened a whole new creative area for designers.

An increasing number of companies and clients are recognizing the benefits of infographics and want their data jazzed up and dressed for the prom. They know that their assiduously compiled information has a far better chance of being read, appreciated, shared and widely circulated if it looks less like an annual report and more like the next big meme. And if you aren’t convinced yet, here’s an infographic on why you should use infographics.

You will need your existing skills. And more.

While the graphics used in infographics have become more eye-catching and sophisticated, they are not too different in purpose from the charts and graphs we used to make in high school. After all, the objective is still to present data in a more visually engaging and accessible way.

However, print and web designers are having a hard time transferring their existing skills to infographics because, as the many aspiring infographics designers will tell you, designing good infographics isn’t as simple as it looks. Sure, you still need the same essential aesthetic and technical skills but you should also be able to effectively translate data into visuals. Most importantly, you need to ensure that the infographic acts as an informative tool and not as a visual distraction. Leer más “Infographics: How to Strike the Elusive Balance between Data and Visualization”

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