Is It Worth Getting More Facebook Fans? | inboundmarketingexpert.org


Getting More Facebook Fans

Social media have tremendously innovated online marketing and one of which is Facebook. However, there are still some online business owners who are quite skeptical if this kind of marketing strategy really works. The fact that online marketing have been constantly upgrading, many people thought that there’s a necessity for them to have wide technical knowledge about the matter. So if you are still uncertain whether to get more Facebook fans or not, below might just help you make a sound decision.

Facebook Fans Can Drive More Traffic

Traffic is absolutely one of the most important components in online marketing. Without traffic, your online business is dead. Fortunately, Facebook doesn’t have any restrictions when it comes to driving more traffic to your website. In fact, it was highly advisable to integrate your Facebook fan page to your website in order for you to effectively increase the amount of your traffic. More traffic usually means greater online visibility. Leer más “Is It Worth Getting More Facebook Fans? | inboundmarketingexpert.org”

How Calls to Action Can Increase Your Conversion Rate


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Call to ActionWe have all seen it: the blog post with a random link after it. What is this mysterious link? Where did it come from? Where does it go? The key to avoiding situations like this is a call to action.

What is a call to action?

A call to action can take many forms. Some can be as much as a short paragraph while others are as simple as linked anchor text. In any case, the idea is for the call to action to do just that: draw the readers in, inviting them to click on the link.

To give an example, let’s say we have a page or post written about Underwater Basket Weaving and we want to insert an affiliate link. There are three options. The first would be to just stick the link on to the page and hope people click it. The second would be to put it in anchor text. This means to have a line of text, which might look something like “Click here for the Ultimate Underwater Basket Weaving Course!” Readers don’t see a URL, only your anchor text. The final method would be to have a short blurb: “Want to learn how to weave your own baskets underwater? Click here for the Ultimate Underwater Basket Weaving Course!

What does a call to action do? Leer más “How Calls to Action Can Increase Your Conversion Rate”

Online Marketing: What Numbers Really Matter to Your Business? | via inboundmarketingexpert.org


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Just a couple of decades ago, one of the biggest challenges businesses faced was trying to calculate how much mileage they actually got from their advertising and marketing efforts. The reason this task was so hard was because most options for determining whether new customers were the result of a recent campaign or an existing channel weren’t that accurate.

Thanks to all of the online analytics tools that are now available, businesses can easily see exactly how customers are getting to their website. However, just because this information is available doesn’t mean that every challenge has been eliminated. Since these programs are so good at collecting information, instead of having a shortage, many businesses are now drowning in data.

If you have lots of data at your fingertips but don’t know how to use it to improve your bottom line, here’s what you should be paying attention to:

Are Your Active Marketing Efforts Paying Off?

If your website received more visitors this month than it did last month, it’s easy to assume that your active marketing efforts are paying off. However, that conclusion may be incorrect. If you’re currently focusing on a channel like social media marketing or PPC advertising, digging into your analytics may reveal that the increase is actually the result of another source such as natural search engine traffic. While that doesn’t mean you need to abandon your current marketing focus, knowing what’s actually happening is crucial for making informed decisions about your marketing efforts.

Which Channels Convert the Best? Leer más “Online Marketing: What Numbers Really Matter to Your Business? | via inboundmarketingexpert.org”