Social media have tremendously innovated online marketing and one of which is Facebook. However, there are still some online business owners who are quite skeptical if this kind of marketing strategy really works. The fact that online marketing have been constantly upgrading, many people thought that there’s a necessity for them to have wide technical knowledge about the matter. So if you are still uncertain whether to get more Facebook fans or not, below might just help you make a sound decision.
Facebook Fans Can Drive More Traffic
Traffic is absolutely one of the most important components in online marketing. Without traffic, your online business is dead. Fortunately, Facebook doesn’t have any restrictions when it comes to driving more traffic to your website. In fact, it was highly advisable to integrate your Facebook fan page to your website in order for you to effectively increase the amount of your traffic. More traffic usually means greater online visibility. Leer más “Is It Worth Getting More Facebook Fans? | inboundmarketingexpert.org”
We have all seen it: the blog post with a random link after it. What is this mysterious link? Where did it come from? Where does it go? The key to avoiding situations like this is a call to action.
What is a call to action?
A call to action can take many forms. Some can be as much as a short paragraph while others are as simple as linked anchor text. In any case, the idea is for the call to action to do just that: draw the readers in, inviting them to click on the link.
To give an example, let’s say we have a page or post written about Underwater Basket Weaving and we want to insert an affiliate link. There are three options. The first would be to just stick the link on to the page and hope people click it. The second would be to put it in anchor text. This means to have a line of text, which might look something like “Click here for the Ultimate Underwater Basket Weaving Course!” Readers don’t see a URL, only your anchor text. The final method would be to have a short blurb: “Want to learn how to weave your own baskets underwater? Click here for the Ultimate Underwater Basket Weaving Course!”