http://www.portent.com/blog/random/great-proposals.htm
This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value.
Writing a great proposal is hard. The question you’re trying to answer is “Why should I hire you?” But we spend a lot of time ducking and dodging around that question, instead. Typically, our proposals translate to ‘because I said so!’. Which really doesn’t work. So, I gave this presentation at Distilled’s most excellent SearchLove conference.
I use the learning from a fantastic book called Starting With Why, by Simon Sinek. I cite it a few more times. You should just go read it now.
Kids: Nature’s way of teaching us to write great proposals
My son turned 12 in March. He’s a great kid, but he’s definitely hitting the “Let’s see what makes dad produce that ‘grrrnnpphhhh’ sound he makes when someone cuts him off on the freeway” phase of his life.
Harrison’s growing realization that I’m a festering dolt has led him to use one word a lot, in a tone that indicates his complete, biologically-inspired scorn at how stupid I’ve become:
Me: Harrison, stop playing video games.
Harrison: Why?
Me: Because you need exercise.
Harrison: Why?
Me: Because otherwise you’ll turn into a hairless tribble.
Harrison: That’s dumb. Really, why?
Me: Because otherwise (sound of plug pulled from video game)
Harrison: DAAAADDDD!!!!
To be fair, I’ve only hit the plug-pulling stage once or twice. Like I said: He’s a good kid. Usually I take a bouncy detour straight to “BECAUSE I SAID SO!” which in my mind is actually “BECAUSE I F––-G SAID SO!” Continuar leyendo «How to write universe-conquering proposals | 10/10 VIpost»
Gabriel Catalano® 
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