Categoría: Ideas + lo que se me cruza…

“No existía una empresa abocada enteramente al seguimiento del mercado de la moda”

Si les parece cuéntenles a nuestros lectores de donde viene cada y cuál es el back con el que lanzan Insight Tex
Josefina Giordano: Ambas trabajamos durante muchos años en Investigación de Mercado, para diferentes Industrias, en general de Consumo Masivo, asesorando a marcas líderes. En mi caso inicié mi carrera profesional en el área de Marketing de Wendy’s International Argentina para luego ingresar a CCR en 1998 como Ejecutiva de Cuentas en el Área Comercial y desde allí fortalecí mi capacidad de análisis de mercado y vocación de servicio. Estuve a cargo de la atención directa de las más grandes empresas de Consumo Masivo del país, haciéndome cargo de la Dirección Comercial en el año 2003.
Bettina Chullmir:Por mi parte siempre trabajé en temas relacionados con el análisis de información, en una primera etapa en Áreas de Planeamiento Comercial dentro de compañías líderes de consumo, como Coca Cola. Y luego en Investigación de Mercado en consultoras especializadas como Nielsen y CCR, a cargo de la Dirección de Cuentas de las más importantes empresas de Consumo Masivo.


Josefina Giordano y Bettina Chullmir presentan Insight Tex, empresa de investigación de mercado para la Industria de la Moda.

Giordano y Chullmir titulares de Insight Tex

Si les parece cuéntenles a nuestros lectores de donde viene cada y cuál es el back con el que lanzan Insight Tex
Josefina Giordano: Ambas trabajamos durante muchos años en Investigación de Mercado, para diferentes Industrias, en general de Consumo Masivo, asesorando a marcas líderes. En mi caso inicié mi carrera profesional en el área de Marketing de Wendy’s International Argentina para luego ingresar a CCR en 1998 como Ejecutiva de Cuentas en el Área Comercial y desde allí fortalecí mi capacidad de análisis de mercado y vocación de servicio. Estuve a cargo de la atención directa de las más grandes empresas de Consumo Masivo del país, haciéndome cargo de la Dirección Comercial en el año 2003.
Bettina Chullmir:Por mi parte siempre trabajé en temas relacionados con el análisis de información, en una primera etapa en Áreas de Planeamiento Comercial dentro de compañías líderes de consumo, como Coca Cola. Y luego en Investigación de Mercado en consultoras especializadas como Nielsen y CCR, a cargo de la Dirección de Cuentas de las más importantes empresas de Consumo Masivo. Leer más ““No existía una empresa abocada enteramente al seguimiento del mercado de la moda””

Working with Other Freelancers: The Power of Outsourcing

The power comes from working with others, while still maintaining a one-man or one-woman operation. Working with other freelancers by outsourcing, or otherwise known as subcontracting can be a powerful source of business growth for any freelancer. In this post we’re going to discuss some of the benefits of working with others in the field, how to find others to work with, and how to successfully manage a freelancing business that may be actually run by multiple individuals.
The Benefits of Working With Others

All freelancers enjoy working on their own for one reason or another. For some, it’s to set their own hours. For others, it’s to work on the kind of things they want to work on. Then, for the introverts, a solo environment may just be more appealing. Whatever your reason, as freelancers we all take on the same challenges. Working with others in the field can combat these challenges – both the emotional and business related problems.
Combat Loneliness & Isolation…>>>


By: Kayla Knight

One person can only do so much, and therefore a business consisting of one person can only grow so much. Yet, many of us in this industry love to work alone; we love to call all of the shots and give ourselves full creative freedom. So how can a freelance business have the best of both worlds?

The Power of Outsourcing
Image credit: Office Now

The power comes from working with others, while still maintaining a one-man or one-woman operation. Working with other freelancers by outsourcing, or otherwise known as subcontracting can be a powerful source of business growth for any freelancer. In this post we’re going to discuss some of the benefits of working with others in the field, how to find others to work with, and how to successfully manage a freelancing business that may be actually run by multiple individuals.

The Benefits of Working With Others

All freelancers enjoy working on their own for one reason or another. For some, it’s to set their own hours. For others, it’s to work on the kind of things they want to work on. Then, for the introverts, a solo environment may just be more appealing. Whatever your reason, as freelancers we all take on the same challenges. Working with others in the field can combat these challenges – both the emotional and business related problems.

Combat Loneliness & Isolation…>>> Leer más “Working with Other Freelancers: The Power of Outsourcing”

“La vida en un día”


Esta claro que el contexto de los Social Media aporta varias características nuevas al relato audiovisual:

  • Mayor fragmentación, si cabe, parecía imposible después del nacimiento del videoclip;)
  • La vida online en Real Time lo permite, más allá del pseudo-real time Gran Hermano.
  • Nuevo Protagonistas, sin presentador y sin “cobayas encerradas” en este entorno el único y absoluto protagonista es el usuario,nosotros. Más allá del clásico testimonial guiado por presentador.

Ya lo hemos visto con la iniciativa lanzada por Facebook, su meta-relato compuestos por las Facebook Stories a lo largo y ancho de la historia generada por sus más de 500 actuales habitantes, y ahora, con“La vida en un día”, la tendencia queda en evidencia;) Leer más ““La vida en un día””

8 Reasons Why We are So Obsessed with Celebrity


by jeremywaite

A few years ago, Piers Morgan suggested that celebrity-driven journalism was no longer the way to sell newspapers. Three years ago, a survey found that 60 per cent of adults were bored with celebrity and yet Neilson TV ratings and book sales suggest otherwise.  Why is it that we are so fascinated with celebrities? Leer más “8 Reasons Why We are So Obsessed with Celebrity”

Paul Dano: Let Your Experiences Surprise You


by Sarah Rapp

As far as being “Hollywood” goes, actor Paul Dano doesn’t indulge the stereotype for a second. Relaxed, generally unconcerned, and a self-proclaimed homebody, he’s able to maintain a healthy diet of three or four films a year, and find ample time to hang out in his Brooklyn neighborhood. How? He just doesn’t worry too much about it all. Dano pays attention to the senses, knowing to say yes when he feels “lit up,” and from there, giving himself the freedom to ride out the experience.As a creative, Dano is of the “ebb and flow” philosophy, allowing himself to obsess over work and let sanity fly out the window during filming, only to return home to sleep in, catch a pickup game with friends, and consider his next move.

Following his intuition has served him well. Aside from his stunning turn in P.T. Anderson’s There Will Be Blood, Dano recently voiced the lovable goat in Where the Wild Things Are, and played opposite Zoey Deschanel in the art-house film Gigantic. This summer, he’ll appear as the dapper – not to mention lingerie-wearing – lead in The Extra Man, based on the book by Jonathan Ames. Leer más “Paul Dano: Let Your Experiences Surprise You”

Moving Beyond Open Innovation

Opening up R&D organizations to outside ideas has become a powerful weapon in the strategic arsenal of research managers. As Henry Chesbrough writes, “[O]pen innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.” This strategy has been associated with notable commercial successes, such as Procter & Gamble’s SpinBrush, sourced not from internal R&D but rather a group of inventors in Cleveland. Increasingly, we see a coterie of firms from IBM to GlaxoSmithKline orienting their research strategy around open approaches.

But even textbook applications of open innovation still reflect a traditional emphasis in large organizations on large bets and big breakthroughs. In the end, what open innovation accomplishes is a shift of source for some big breakthroughs, from inside the company’s R&D organization to the outside.


The crowdsourcing process in eight steps.
Image via Wikipedia

Opening up R&D organizations to outside ideas has become a powerful weapon in the strategic arsenal of research managers. As Henry Chesbrough writes, “[O]pen innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.”  This strategy has been associated with notable commercial successes, such as Procter & Gamble’s SpinBrush, sourced not from internal R&D but rather a group of inventors in Cleveland. Increasingly, we see a coterie of firms from IBM to GlaxoSmithKline orienting their research strategy around open approaches.

But even textbook applications of open innovation still reflect a traditional emphasis in large organizations on large bets and big breakthroughs. In the end, what open innovation accomplishes is a shift of source for some big breakthroughs, from inside the company’s R&D organization to the outside. Leer más “Moving Beyond Open Innovation”

A Freelancer’s Eternal Dilemma: Full Time or Part Time?

A freelancer’s most difficult decision would come at a point when it’s time to choose between going full-time or continuing part-time. The issue is not whether to make the change or not, but rather if you are ready to make this big jump or not.

Going all the way and plunging into the business of being an entrepreneur is not a small decision. It is a great prospect to be your own boss, do your own projects and make a good living from the comfort of your own home.


A freelancer’s most difficult decision would come at a point when it’s time to choose between going full-time or continuing part-time. The issue is not whether to make the change or not, but rather if you are ready to make this big jump or not.

Going all the way and plunging into the business of being an entrepreneur is not a small decision. It is a great prospect to be your own boss, do your own projects and make a good living from the comfort of your own home.

Part time or Full time
Image credit: Keriivy

Many have made the mistake of jumping into the deep end too soon and too unprepared; a mistake that can drain you of your passion and put you into great financial, mental and emotional turmoil.

Before making any major decisions, consider carefully if you are ready to go into the business full time. Leer más “A Freelancer’s Eternal Dilemma: Full Time or Part Time?”