Categoría: Ideas + lo que se me cruza…

“No existía una empresa abocada enteramente al seguimiento del mercado de la moda”

Si les parece cuéntenles a nuestros lectores de donde viene cada y cuál es el back con el que lanzan Insight Tex
Josefina Giordano: Ambas trabajamos durante muchos años en Investigación de Mercado, para diferentes Industrias, en general de Consumo Masivo, asesorando a marcas líderes. En mi caso inicié mi carrera profesional en el área de Marketing de Wendy’s International Argentina para luego ingresar a CCR en 1998 como Ejecutiva de Cuentas en el Área Comercial y desde allí fortalecí mi capacidad de análisis de mercado y vocación de servicio. Estuve a cargo de la atención directa de las más grandes empresas de Consumo Masivo del país, haciéndome cargo de la Dirección Comercial en el año 2003.
Bettina Chullmir:Por mi parte siempre trabajé en temas relacionados con el análisis de información, en una primera etapa en Áreas de Planeamiento Comercial dentro de compañías líderes de consumo, como Coca Cola. Y luego en Investigación de Mercado en consultoras especializadas como Nielsen y CCR, a cargo de la Dirección de Cuentas de las más importantes empresas de Consumo Masivo.


Josefina Giordano y Bettina Chullmir presentan Insight Tex, empresa de investigación de mercado para la Industria de la Moda.

Giordano y Chullmir titulares de Insight Tex

Si les parece cuéntenles a nuestros lectores de donde viene cada y cuál es el back con el que lanzan Insight Tex
Josefina Giordano: Ambas trabajamos durante muchos años en Investigación de Mercado, para diferentes Industrias, en general de Consumo Masivo, asesorando a marcas líderes. En mi caso inicié mi carrera profesional en el área de Marketing de Wendy’s International Argentina para luego ingresar a CCR en 1998 como Ejecutiva de Cuentas en el Área Comercial y desde allí fortalecí mi capacidad de análisis de mercado y vocación de servicio. Estuve a cargo de la atención directa de las más grandes empresas de Consumo Masivo del país, haciéndome cargo de la Dirección Comercial en el año 2003.
Bettina Chullmir:Por mi parte siempre trabajé en temas relacionados con el análisis de información, en una primera etapa en Áreas de Planeamiento Comercial dentro de compañías líderes de consumo, como Coca Cola. Y luego en Investigación de Mercado en consultoras especializadas como Nielsen y CCR, a cargo de la Dirección de Cuentas de las más importantes empresas de Consumo Masivo. Leer más ““No existía una empresa abocada enteramente al seguimiento del mercado de la moda””

Working with Other Freelancers: The Power of Outsourcing

The power comes from working with others, while still maintaining a one-man or one-woman operation. Working with other freelancers by outsourcing, or otherwise known as subcontracting can be a powerful source of business growth for any freelancer. In this post we’re going to discuss some of the benefits of working with others in the field, how to find others to work with, and how to successfully manage a freelancing business that may be actually run by multiple individuals.
The Benefits of Working With Others

All freelancers enjoy working on their own for one reason or another. For some, it’s to set their own hours. For others, it’s to work on the kind of things they want to work on. Then, for the introverts, a solo environment may just be more appealing. Whatever your reason, as freelancers we all take on the same challenges. Working with others in the field can combat these challenges – both the emotional and business related problems.
Combat Loneliness & Isolation…>>>


By: Kayla Knight

One person can only do so much, and therefore a business consisting of one person can only grow so much. Yet, many of us in this industry love to work alone; we love to call all of the shots and give ourselves full creative freedom. So how can a freelance business have the best of both worlds?

The Power of Outsourcing
Image credit: Office Now

The power comes from working with others, while still maintaining a one-man or one-woman operation. Working with other freelancers by outsourcing, or otherwise known as subcontracting can be a powerful source of business growth for any freelancer. In this post we’re going to discuss some of the benefits of working with others in the field, how to find others to work with, and how to successfully manage a freelancing business that may be actually run by multiple individuals.

The Benefits of Working With Others

All freelancers enjoy working on their own for one reason or another. For some, it’s to set their own hours. For others, it’s to work on the kind of things they want to work on. Then, for the introverts, a solo environment may just be more appealing. Whatever your reason, as freelancers we all take on the same challenges. Working with others in the field can combat these challenges – both the emotional and business related problems.

Combat Loneliness & Isolation…>>> Leer más “Working with Other Freelancers: The Power of Outsourcing”

“La vida en un día”


Esta claro que el contexto de los Social Media aporta varias características nuevas al relato audiovisual:

  • Mayor fragmentación, si cabe, parecía imposible después del nacimiento del videoclip;)
  • La vida online en Real Time lo permite, más allá del pseudo-real time Gran Hermano.
  • Nuevo Protagonistas, sin presentador y sin “cobayas encerradas” en este entorno el único y absoluto protagonista es el usuario,nosotros. Más allá del clásico testimonial guiado por presentador.

Ya lo hemos visto con la iniciativa lanzada por Facebook, su meta-relato compuestos por las Facebook Stories a lo largo y ancho de la historia generada por sus más de 500 actuales habitantes, y ahora, con“La vida en un día”, la tendencia queda en evidencia;) Leer más ““La vida en un día””

8 Reasons Why We are So Obsessed with Celebrity


by jeremywaite

A few years ago, Piers Morgan suggested that celebrity-driven journalism was no longer the way to sell newspapers. Three years ago, a survey found that 60 per cent of adults were bored with celebrity and yet Neilson TV ratings and book sales suggest otherwise.  Why is it that we are so fascinated with celebrities? Leer más “8 Reasons Why We are So Obsessed with Celebrity”

Paul Dano: Let Your Experiences Surprise You


by Sarah Rapp

As far as being “Hollywood” goes, actor Paul Dano doesn’t indulge the stereotype for a second. Relaxed, generally unconcerned, and a self-proclaimed homebody, he’s able to maintain a healthy diet of three or four films a year, and find ample time to hang out in his Brooklyn neighborhood. How? He just doesn’t worry too much about it all. Dano pays attention to the senses, knowing to say yes when he feels “lit up,” and from there, giving himself the freedom to ride out the experience.As a creative, Dano is of the “ebb and flow” philosophy, allowing himself to obsess over work and let sanity fly out the window during filming, only to return home to sleep in, catch a pickup game with friends, and consider his next move.

Following his intuition has served him well. Aside from his stunning turn in P.T. Anderson’s There Will Be Blood, Dano recently voiced the lovable goat in Where the Wild Things Are, and played opposite Zoey Deschanel in the art-house film Gigantic. This summer, he’ll appear as the dapper – not to mention lingerie-wearing – lead in The Extra Man, based on the book by Jonathan Ames. Leer más “Paul Dano: Let Your Experiences Surprise You”

Moving Beyond Open Innovation

Opening up R&D organizations to outside ideas has become a powerful weapon in the strategic arsenal of research managers. As Henry Chesbrough writes, “[O]pen innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.” This strategy has been associated with notable commercial successes, such as Procter & Gamble’s SpinBrush, sourced not from internal R&D but rather a group of inventors in Cleveland. Increasingly, we see a coterie of firms from IBM to GlaxoSmithKline orienting their research strategy around open approaches.

But even textbook applications of open innovation still reflect a traditional emphasis in large organizations on large bets and big breakthroughs. In the end, what open innovation accomplishes is a shift of source for some big breakthroughs, from inside the company’s R&D organization to the outside.


The crowdsourcing process in eight steps.
Image via Wikipedia

Opening up R&D organizations to outside ideas has become a powerful weapon in the strategic arsenal of research managers. As Henry Chesbrough writes, “[O]pen innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.”  This strategy has been associated with notable commercial successes, such as Procter & Gamble’s SpinBrush, sourced not from internal R&D but rather a group of inventors in Cleveland. Increasingly, we see a coterie of firms from IBM to GlaxoSmithKline orienting their research strategy around open approaches.

But even textbook applications of open innovation still reflect a traditional emphasis in large organizations on large bets and big breakthroughs. In the end, what open innovation accomplishes is a shift of source for some big breakthroughs, from inside the company’s R&D organization to the outside. Leer más “Moving Beyond Open Innovation”

A Freelancer’s Eternal Dilemma: Full Time or Part Time?

A freelancer’s most difficult decision would come at a point when it’s time to choose between going full-time or continuing part-time. The issue is not whether to make the change or not, but rather if you are ready to make this big jump or not.

Going all the way and plunging into the business of being an entrepreneur is not a small decision. It is a great prospect to be your own boss, do your own projects and make a good living from the comfort of your own home.


A freelancer’s most difficult decision would come at a point when it’s time to choose between going full-time or continuing part-time. The issue is not whether to make the change or not, but rather if you are ready to make this big jump or not.

Going all the way and plunging into the business of being an entrepreneur is not a small decision. It is a great prospect to be your own boss, do your own projects and make a good living from the comfort of your own home.

Part time or Full time
Image credit: Keriivy

Many have made the mistake of jumping into the deep end too soon and too unprepared; a mistake that can drain you of your passion and put you into great financial, mental and emotional turmoil.

Before making any major decisions, consider carefully if you are ready to go into the business full time. Leer más “A Freelancer’s Eternal Dilemma: Full Time or Part Time?”

Useful (Offline) Utensils and Toolkits for Designers


By Cameron Chapman

Most web designers start new projects on their computer. There are hundreds of tools out there for creating wireframes, mockups, prototypes, and doing various other planning activities on your computer or online. But there are also tons of offline, paper-based tools that can speed up your development and design process. Designers who start their planning offline often just use blank or graph paper and start from scratch.

La creatividad no sólo está en la pieza, sino en el uso del medio


A veces dudamos de la capacidad publicitaria de internet. A veces la creatividad no sólo está en la pieza, sino en el uso del medio, por eso no debemos malograrlo dejándolo en manos de planificadores de medios. La inserción es un trabajo creativo, vean si no este ejemplo del uso de Vimeo (un You Tube pata negra) como parte de la publicidad.

¿La cultura de las agencias de medios puede permitir hacer este tipo de cosas?, ¿saben (pueden) las agencias de comunicación publicitaria dar el paso y entrar en el medio? Leer más “La creatividad no sólo está en la pieza, sino en el uso del medio”

Writing For The Web: Tips & Common Mistakes We Make

Let’s jump straight into what we have in store for you before I am become guilty of committing the mistakes that I would be pointing out.

There are definitely more specific tips for writing for different audience, but there are some pointers to get you a kickstart.
7 Tips for writing for the web

[Más…]

1. Get the attention

Your title has to be eye catching. Be descriptive. Tell your readers what they would be getting out of this post. Use keywords and make them bold. Sometimes the use of hyperlinks could also serve as a good highlight for the readers.


It's 420 on 420
Image by biblicone via Flickr

Let’s jump straight into what we have in store for you before I am become guilty of committing the mistakes that I would be pointing out.

There are definitely more specific tips for writing for different audience, but there are some pointers to get you a kickstart.

7 Tips for writing for the web

Leer más “Writing For The Web: Tips & Common Mistakes We Make”

Does your business have a good reason? No? Why not?

It doesn’t matter if it’s an employee or a vendor, everyone should have a solid reason for the things they do. Otherwise, quite frankly, what they’re doing is just a hobby. Why should be asked all the time. And clear and quick answers should always be given.

I’ve seen it happen a lot specifically amongst creatives. It seems that their minds tend to race faster than they can control the purpose of what they’re doing. It’s actually a great part of the creative process. You just need to make sure you take it to the next level before stopping. Internally we’re asking why all the time. Until we have an acceptable answer, we’re not done. [Más…] To me this is a true to test to see if someone is competent in what they do. Sure, you can wow me with great design, but telling me why it was done that way is what’s truly impressive. Launch a new website that has all the bells and whistles, but be clear on why I should use your product. Tell me I need a new message, but explain to me why the old one isn’t working. You tell me over and over that you’re the best, but I need to see why I should believe that.


It doesn’t matter if it’s an employee or a vendor, everyone should have a solid reason for the things they do. Otherwise, quite frankly, what they’re doing is just a hobby. Why should be asked all the time. And clear and quick answers should always be given.

I’ve seen it happen a lot specifically amongst creatives. It seems that their minds tend to race faster than they can control the purpose of what they’re doing. It’s actually a great part of the creative process. You just need to make sure you take it to the next level before stopping. Internally we’re asking why all the time. Until we have an acceptable answer, we’re not done. Leer más “Does your business have a good reason? No? Why not?”

Housing shortage crisis

Management Line

The big talking point at barbecues, dinner parties and gatherings seems to be property prices. It’s something I have talked about before here and it’s getting worse.

One of the big drivers is the housing shortage which has become a national crisis. As reported here, the National Housing Supply Council has found that the gap between supply and demand for housing has doubled in 12 months and it’s expected to widen. The housing supply-demand gap increased to 178,400 homes in the 12 months to June 2009 – up from 99,500 for the previous 12 months.


Management Line

The big talking point at barbecues, dinner parties and gatherings seems to be property prices. It’s something I have talked about before here and it’s getting worse.

One of the big drivers is the housing shortage which has become a national crisis. As reported here, the National Housing Supply Council has found that the gap between supply and demand for housing has doubled in 12 months and it’s expected to widen. The housing supply-demand gap increased to 178,400 homes in the 12 months to June 2009 – up from 99,500 for the previous 12 months.

Leer más “Housing shortage crisis”

No guts, no glory

In addition to consulting on scripts and production, Dye supervised the 10-day boot camp which gave the actors a compressed version of the 13-week Marine Corps basic training. “I put them through an extraordinary amount of pain and agony,” Dye says, proudly. “There are two ways to go about this – you can work from the outside in, and in about three days I will teach you how to handle a weapon and wear your uniform right. That’s fine but it will be very superficial.

“I work from the inside out … I want to reach inside your chest, I want to pull that throbbing heart out and show it to you. “I want you to understand it in your guts and in your mind, and if I can get there, I have a magical performance, because you can’t lie at that point, you’re automatically telling the truth.”


MICHAEL IDATO

New band of brothers ... a scene from the blockbuster mini-series <i>The Pacific</i>.New band of brothers … a scene from the blockbuster mini-series The Pacific. Photo: HBO

A retired US Marine captain tells Michael Idato how he shaped actors into soldiers.

Night after sweaty night in remote rainforest, the small group struggled through exhausting patrols carrying heavy packs, with the relentless tension of an unseen enemy. Each morning the men woke to the rattle of machine-gun fire.

No it’s not war as re-created in the blockbuster new miniseries The Pacific, just the 10-day actor boot camp that preceded it.

In 2007, Australian, American and Japanese actors who had won roles in the sequel to the 2001 series Band of Brothers, were shipped off to trenches on opposite sides of a makeshift battlefield under the watchful eye of the man considered the toughest in the game. Leer más “No guts, no glory”

Mind Mapping–The Fun Side Of Time Management


Do you want to get better results, be more productive, accomplish your goals and be more organized? It’s all about timing… Time management is planning activities effectively.

Mind maps are an excellent tool for managing time and help you use it efficiently in each step of every process. Mind mapping is a powerful method for generating and picturing ideas and activities, brainstorming and organizing thoughts. Using this type of software can help you save time, increase you skills while you are solving a problem, intensify creativity and facilitate your thinking processes.

Seavus DropMind™ is a mind mapping tool for personal development which will help you be more productive at the workplace and in your life. It arranges your thoughts graphically and makes a clear picture of your activities with a variety of colors and relationships, highlighters, images and icons that will – – help you get clarity of thoughts. Seeing your ideas in colors can increase your problem solving skills, leading to more innovative solutions.

Represented by the desktop platform-friendly mind mapping solution and unique online application created with the next generation, most powerful runtime on the web, MS® Silverlight™, Seavus DropMind™ provides its users with full advantage of the logical way of thinking.

Both applications are integrated and synchronized together by merging the best from the desktop and web solution. This allows you to get the latest changes and be updated anytime and anyplace, without losing any information.

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Seavus DropMind™ offers a selection of great features and benefits that enhance brainstorming and strategic thinking, accelerate project and process planning and boost productivity.

Organize yourself

Benjamin Franklin said “For Every Minute Spent Organizing, An Hour Is Earned”

With Seavus DropMind™ you have endless possibilities. You will be able to reduce wastage of time and accomplish more. You can organize your project, add and update task information directly within the mind map by using the advanced task management functionality.

3 Leer más “Mind Mapping–The Fun Side Of Time Management”

30 Mar A Showcase of Watercolor in Web Design


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Watercolor is such an old school element. Artists have been using watercolor for hundreds of years, and web designers have adopted the style for good reason.

Watercolor is a great way to add depth, interesting subtle textures and colors. It can really give your site an authentic, natural feel.

The examples compiled in this collection use watercolor in different ways; whether it’s for the main graphic of the site or the more subtle and faint hints that get you to look twice.

Watercolor has been around for a century and I know most of you will say it’s a trend, but you can’t argue with something that has pioneered painting and art.

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www.newtekwebhosting.com/earnrevenue.aspx

Agami Creative

Agami Creative

Billy Hughes

Billy Hughes

Binocle

binocle

The Croquis

croquis

Electric Pulp

Electric Pulp

Happy Cog

Happy Cog

Leer más “30 Mar A Showcase of Watercolor in Web Design”