How can Tweets be tested?
Unfortunately, it’s not possible to A/B test tweets – yet (maybe someday there’ll be an app for that). If you’re handy with numbers, Rand Fishkin from SEOmoz has a process for hypothesis testing tweets you can try. (Interestingly, Rand found shorter tweets produced higher click through in his analysis).
Again, click through isn’t the perfect measure of engagement or interest. You can’t count how many people read your tweet and got value out of it without retweeting or replying to you, but you can measure which tweets spurned the most unfollows with Tweeteffect. It’s a good idea to make note of content that causes an unusual exodus, regardless of the length, link placement, use of adverbs or time of day.
by Linda Bustos | http://www.getelastic.com/
When it comes to sharing links through Twitter, what makes them click?
Dan Zarella from HubSpot set out to answer that question, analyzing over 200,000 link-containing tweets, and measuring several characteristics that appear to influence click through. Dan’s findings are presented infographically (WordPress tells me this is not a word, but I don’t care), which we will here break down tip-by-tip, along with some real-world examples.
1. Write tweets between 120 and 130 characters long
If you’re anything like me, your problem is trying to fit your message into a measly 140 characters. It’s reassuring that longer tweets don’t underperform shorter ones. But why would longer tweets get higher click through?
It could be that longer tweets have more context around the link. We’re not into random clicking for the fun of it. Short tweets can be vague, for example:
Does that mean never tweet short? No way. If you can evoke curiosity with a few words, do it.
2. Place links about 25% of the way through
Leer más “6 Tips for Improving Twitter Link Click Through Rate”
The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. With smartphone and tablet sales on the rise, game app downloads hugely popular, and cloud gaming poised to take off, the future of mobile gaming looks very rosy indeed.
Here are a few entertaining facts and figures to celebrate the kick-off of our U.S. mobile phone gaming survey late last week. For a chance to win an Amazon Kindle Fire, complete the survey.
Mobile gaming revenue will hit $1.5 billion in a couple of years.
According to a study by market research firm Mintel, U.S. mobile phone and tablet gaming sales hit $898 million in 2010, doubling 2005 figures.
Both Mintel and eMarketer are forecasting revenues to top $1.5 billion by 2014-15.
Angry Birds racks up 1.825 billion hours of game time each month year…