Facebook adds location-based application Places

By Staff Reporters
GLOBAL – Facebook is launching its own location-based application Facebook Places, backed by Foursquare and Gowalla.

Facebook adds location-based application Places

Facebook Places lets users share where they are and the friends they’re with in real time from their mobile device.

Users have the option to share their location by ‘checking in’ to that place to let friends know they are there. Users that are checked-in can also see which of their friends have checked in nearby.

In addition to posting a status update, users that have checked-in can also tag friends that are with them, similar to the regular tagging function for photos on Facebook.


GLOBAL – Facebook is launching its own location-based application Facebook Places, backed by Foursquare and Gowalla.

Facebook adds location-based application Places

Facebook Places lets users share where they are and the friends they’re with in real time from their mobile device.

Users have the option to share their location by ‘checking in’ to that place to let friends know they are there. Users that are checked-in can also see which of their friends have checked in nearby.

In addition to posting a status update, users that have checked-in can also tag friends that are with them, similar to the regular tagging function for photos on Facebook. Continuar leyendo «Facebook adds location-based application Places»

5 Tips For Optimizing A Pay Per Click (PPC) Campaign

When pulling together a pay per click (PPC) strategy for a company you really have to think about what your company’s goals are. Better ROI from your PPC keyword campaigns or traffic for branding? Those goals influence what keywords you target, the development of your landing pages, ad content creation, and how you measure the success of the each pay per click campaign. Here are a few factors to consider when developing a PPC campaign.

1. Keyword Research:

* Conduct PPC research to determine what keywords competitors are using, and what keywords work for competitors.
* Consider using a social media monitoring tool like Radian6 to help find new keywords from social media related to your industry.


When pulling together a pay per click (PPC) strategy for a company you really have to think about what your company’s goals are.  Better ROI from your  PPC keyword campaigns or traffic for branding? Those goals influence what keywords you target, the development of your landing pages, ad content creation, and how you measure the success of the each pay per click campaign. Here are a few factors to consider when developing a PPC campaign.

1. Keyword Research:

Help! I Lost My Job!

Unemployment tips and resources for the recently laid off

Here are tips and resources to help if you have just been laid off or you suspect that you will soon be laid off. Check our other guides to job hunting, earning extra income, and ways to cope if you hate your job. Also check out the sidebar for links to job boards and other job hunting resources.


Unemployment tips and resources for the recently laid off

Here are tips and resources to help if you have just been laid off or you suspect that you will soon be laid off. Check our other guides to job hunting, earning extra income, and ways to cope if you hate your job. Also check out the sidebar for links to job boards and other job hunting resources. Continuar leyendo «Help! I Lost My Job!»

10 statements that make my head explode, and what they really mean


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Image by vrypan via Flickr

by ian

Every now and then, someone says something that passes cringe-worthy and goes straight to neural overload. At those times, I get a temporary case of Exploding Head Syndrome (it’s real). I’ll skip the political stuff like «Global warming isn’t real» and «Get your government hands off my Medicare» and stick to internet marketing: Continuar leyendo «10 statements that make my head explode, and what they really mean»

Social Network Game Can be Depressing Tree of Life

Campus life at Sacramento’s California State University may be somewhat lacking.

Today it was reported that the school reached a deal to make an online game available to its 28,000 students and staff. Developed by Mindbloom, a startup founded by Amazon veterans, the «Life Game» will help the faculty and student body manage a healthy lifestyle and keep off that Freshman 40. The game normally costs $39 a year; California State is Mindbloom’s first enterprise customer.

Mindbloom uses social networking and a metaphorical tree to keep members on top of their goals. When registering, users select a variety of lifestyle priorities (such as spirituality, relationships or career) which will then appear on the branches of their tree.


BY Austin Carr

Campus life at Sacramento‘s California State University may be somewhat lacking.

Today it was reported that the school reached a deal to make an online game available to its 28,000 students and staff. Developed by Mindbloom, a startup founded by Amazon veterans, the «Life Game» will help the faculty and student body manage a healthy lifestyle and keep off that Freshman 40. The game normally costs $39 a year; California State is Mindbloom’s first enterprise customer.

Mindbloom uses social networking and a metaphorical tree to keep members on top of their goals. When registering, users select a variety of lifestyle priorities (such as spirituality, relationships or career) which will then appear on the branches of their  tree.

Next, the site recommends small actions aimed at improving these areas («Take the stairs at work instead of the elevator»). The more tasks you complete, the more your tree’s branches will grow and your leaves brighten. The more you ignore your action items, the more your tree will wither and die.

According to Mindbloom, it’s the competition that spurs you into achieving your goals. Members join a buddy system in which friends’ trees appear next to yours in the game, forever taunting you with their greener leaves and healthier lifestyles. After all, «you don’t want your tree to look bad,» explained Brent Poole, the company‘s CEO.

But aren’t college kids too busy drinking to look after a house plant, let alone a fictional tree? Miss enough scheduled actions, and pretty soon the leaves turn brown, the branches shrivel, and you’re an unemployed, overweight alcoholic. Weren’t social networks supposed to make us feel better? Where’s the restart button on this damn tree?

Video:
http://www.youtube.com/watch?v=zbzqqYZHTh4&feature=player_embedded

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New Media, Same Regulations According to California Political Campaign Watchdog

Another political campaign watchdog group has joined the ranks of those calling for more regulations of online content published by politicians. The Fair Political Practices Commission (FPPC), a California-based group, released a report Monday detailing their recommendations for political messages transmitted via Facebook, Twitter, YouTube and their compatriots. The bulk of their recommendations boil down to one point: social media should be regulated in the same way as traditional media. This approach – lumping social media in with all other media – has been a popular one lately, but is it the right move? Read on for more details from this report and analysis.

The report proposes that all paid advertising – already regulated on TV, in the form of mailers, in newspapers and on the radio – be subject to the same regulations. And that this should now include Facebook status updates, tweets, emails and the like. The report reasons that if the same or similar political message is being paid for offline and must be regulated, so too should online political communications be regulated.


Posted by Lauren Dugan

political tweet Another political campaign watchdog group has joined the ranks of those calling for more regulations of online content published by politicians. The Fair Political Practices Commission (FPPC), a California-based group, released a report Monday detailing their recommendations for political messages transmitted via Facebook, Twitter, YouTube and their compatriots. The bulk of their recommendations boil down to one point: social media should be regulated in the same way as traditional media. This approach – lumping social media in with all other media – has been a popular one lately, but is it the right move? Read on for more details from this report and analysis.

The report proposes that all paid advertising – already regulated on TV, in the form of mailers, in newspapers and on the radio – be subject to the same regulations. And that this should now include Facebook status updates, tweets, emails and the like. The report reasons that if the same or similar political message is being paid for offline and must be regulated, so too should online political communications be regulated. Continuar leyendo «New Media, Same Regulations According to California Political Campaign Watchdog»

Showcase of Fresh Texture-Based Web Designs

Over the past few months, the use of extreme textured images in web design is starting to die down. It was used so excessively that is was almost everywhere we looked when browsing the web. Other developments, such as the use of minimalism in web design and various other styles have slowly pushed the dramatic use of texture out of the window.

It does however still play a big part in the world of designing for the web, as this showcase presents. Although there are still some pretty excessive use of texture in a few of the following designs (but hey, it does look good!), the majority of them use texture as a subtle touch-up to their backgrounds, headers or footers, adding that minor but ever-so-important touch of visual interest — why have a plain white background when you can add a tiny speck of texture that just makes your design pop?

This showcase presents thirty-eight fresh examples of texture in web design, from creative design agencies, modern restaurants and even plastic film packaging companies. Let us know your favourite design!


Over the past few months, the use of extreme textured images in web design is starting to die down. It was used so excessively that is was almost everywhere we looked when browsing the web. Other developments, such as the use of minimalism in web design and various other styles have slowly pushed the dramatic use of texture out of the window.

It does however still play a big part in the world of designing for the web, as this showcase presents. Although there are still some pretty excessive use of texture in a few of the following designs (but hey, it does look good!), the majority of them use texture as a subtle touch-up to their backgrounds, headers or footers, adding that minor but ever-so-important touch of visual interest — why have a plain white background when you can add a tiny speck of texture that just makes your design pop?

This showcase presents thirty-eight fresh examples of texture in web design, from creative design agencies, modern restaurants and even plastic film packaging companies. Let us know your favourite design!

Living For Art

01-textured-web-design in Showcase of Fresh Texture-Based Web Designs

Jasmin’s Living For Art portfolio uses a very delicate crumpled paper texture in the background of his web design, making the sharp, white typography pop from the page.

Progressive One

02-textured-web-design in Showcase of Fresh Texture-Based Web Designs

The Progressive One design uses a texture and pattern combination to pull of this great dark-themed website, making superb use of contrast to make the site easy to view. Continuar leyendo «Showcase of Fresh Texture-Based Web Designs»

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