Categoría: #gabrielcatalano

Advertisers offer new way to opt out of targeted online ads

Say you’re shopping for a new computer. You start your research with a Google search. Then, you read some reviews and check prices on shopping sites. Suddenly, you see ads for computers while reading the news or checking movie show times.

Or, how about this one: You’re on a national news site. You only see ads for events and businesses in your area.

Situations like these are not mere coincidences. Advertisers are increasingly using targeted advertising to serve online ads.

TECH TIPS: Ask Kim…


Say you’re shopping for a new computer. You start your research with a Google search. Then, you read some reviews and check prices on shopping sites. Suddenly, you see ads for computers while reading the news or checking movie show times.

Or, how about this one: You’re on a national news site. You only see ads for events and businesses in your area.

Situations like these are not mere coincidences. Advertisers are increasingly using targeted advertising to serve online ads.

TECH TIPS: Ask Kim… Leer más “Advertisers offer new way to opt out of targeted online ads”

MetroTwit, nuevo cliente de twitter para Windows


Por @marcosesperon

metrotwit MetroTwit, nuevo cliente de twitter para WindowsExisten multitud de clientes de twitter para instalar en nuestros equipos y gestionar de forma más sencilla nuestra cuenta de microblogging. Estos clientes nos permiten revisar las actualizaciones de nuestros amigos de una forma más cómoda, con accesos directos a las funciones más comunes y en ocasiones con la posibilidad de gestionar varias cuentas simultaneas. Leer más “MetroTwit, nuevo cliente de twitter para Windows”

Yahoo! desiste de competir con Google y Microsoft


Image representing Yahoo! as depicted in Crunc...
Image via CrunchBase

La presidenta ejecutiva de la empresa, Carol Bartz, dijo que Yahoo! seguirá modernizando sus sitios hasta mediados del 2011. La compañía perdió usuarios a pesar de una millonaria campaña de publicidad

Bartz dijo a analistas en una conferencia que Yahoo! está enfocado en incorporar a su red de más de una docena de sitios más medios sociales, video y contenidos locales. La red incluye sitios de compras, deportes y finanzas.

La ejecutiva agregó que Yahoo! no planeaba seguir a rivales como Google y Microsoft, que han desarrollado sus propios aparatos o sistemas operativos para teléfonos inteligentes.

“No quiero tener un equipo móvil. No quiero estar de ese lado del negocio”, dijo Bartz. “Queremos tener las mejores aplicaciones”, añadió. Leer más “Yahoo! desiste de competir con Google y Microsoft”

Yahoo and Nokia Team Up on Mobile Messaging, Maps

By Chris Crum

New Exclusivity Arrangement for Yahoo and Nokia

Yahoo and Nokia officially announced a partnership, which has been expected for several days.

The two companies, which have collaborated for five years, will provide consumers with e-mail, instant messaging and maps and navigation services. Specifically under the partnership:

– Nokia will be the exclusive, global provider of Yahoo’s maps and navigation services, integrating Ovi Maps across Yahoo properties, branded as “powered by Ovi.”

– Yahoo will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as “Ovi Mail / Ovi Chat powered by Yahoo!”

– Nokia and Yahoo plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user IDs across select Yahoo! properties to easily access the online content and services they need.


New Exclusivity Arrangement for Yahoo and Nokia

Yahoo and Nokia officially announced a partnership, which has been expected for several days.

The two companies, which have collaborated for five years,  will provide consumers with e-mail, instant messaging and maps and navigation services. Specifically under the partnership:

– Nokia will be the exclusive, global provider of Yahoo’s maps and navigation services, integrating Ovi Maps across Yahoo properties, branded as “powered by Ovi.”

– Yahoo will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as “Ovi Mail / Ovi Chat powered by Yahoo!”

– Nokia and Yahoo plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user IDs across select Yahoo! properties to easily access the online content and services they need. Leer más “Yahoo and Nokia Team Up on Mobile Messaging, Maps”

Yahoo Examines iPad Ownership Trends

Yahoo finds iPads help it reach 30-54 year-old men, assist Flickr

Even before the iPad was released, Yahoo started catering to potential users, releasing a Yahoo Entertainment app. It later partnered with Appolicious, too. Now, Yahoo’s taken a look at what sort of iPad owner audience it’s attracted, and it seems that Yahoo’s done best with wealthy-ish, middle-aged men who take lots of pictures.

Let’s start with the simplest subject: gender distribution. About 66 percent of iPad users on the Yahoo network are male, compared to 51 percent of regular Yahoo users in the U.S.


Image representing Yahoo! as depicted in Crunc...
Image via CrunchBase
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Yahoo finds iPads help it reach 30-54 year-old men, assist Flickr

Even before the iPad was released, Yahoo started catering to potential users, releasing a Yahoo Entertainment app.  It later partnered with Appolicious, too.  Now, Yahoo’s taken a look at what sort of iPad owner audience it’s attracted, and it seems that Yahoo’s done best with wealthy-ish, middle-aged men who take lots of pictures.

Let’s start with the simplest subject: gender distribution.  About 66 percent of iPad users on the Yahoo network are male, compared to 51 percent of regular Yahoo users in the U.S. Leer más “Yahoo Examines iPad Ownership Trends”

Yahoo Gives Update on Alliance with Microsoft Yahoo Microsoft Integration to Be Ready Before Holidays

By Chris Crum

We haven’t heard much about the long-awaited Microsoft-Yahoo Search Alliance in a while, but reminding everybody that the integration is still on the way, Yahoo posted an update today via its Search Marketing Blog.

The company says priority one is to make the transition to Microsoft’s adCenter as smooth as possible, and that includes the following steps:

* Protect the holiday period – We know how important the holiday selling season is to many of you, so our aim is to complete the transition in the U.S. and Canada before the start of the 2010 holiday season.
* Ensure a quality transition – If we determine that we cannot transition with quality before the holiday period, we’ll defer the transition until the early part of 2011.
* Provide a window-of-time – To provide as much flexibility as possible, we intend to offer a window of several weeks in late summer, during which you can choose the time to initiate and complete your transition.


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We haven’t heard much about the long-awaited Microsoft–Yahoo Search Alliance in a while, but reminding everybody that the integration is still on the way, Yahoo posted an update today via its Search Marketing Blog.

The company says priority one is to make the transition to Microsoft’s adCenter as smooth as possible, and that includes the following steps:

  • Protect the holiday period – We know how important the holiday selling season is to many of you, so our aim is to complete the transition in the U.S. and Canada before the start of the 2010 holiday season.
  • Ensure a quality transition – If we determine that we cannot transition with quality before the holiday period, we’ll defer the transition until the early part of 2011.
  • Provide a window-of-time – To provide as much flexibility as possible, we intend to offer a window of several weeks in late summer, during which you can choose the time to initiate and complete your transition. Leer más “Yahoo Gives Update on Alliance with Microsoft Yahoo Microsoft Integration to Be Ready Before Holidays”

Turn Your WordPress Site to an iPhone App with BlogApper


Posted by WordPress Jedi on Apr 24, 2010 in WordPress Solutions

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So you have taken the time to create a killer WordPress blog and added super powerful content to your WordPress portal? You are going to have to spend a significant amount of your time to promote your website to get more people to visit your content. One way to do that is by giving your visitors a way to visit your blog on their iPhone. That’s when having an iPhone app just around your WordPress website comes handy. You may ask, “how am I going to afford an iPhone programmer?” With BlogApper, you won’t have to. The service is designed for those of you who don’t have the budget to hire an iPhone programmer and want to create a simple iPhone app around the content on your WordPress portal.

BlogApper is for those of you who own a WordPress blog or want to create an app around an e-book of yours. The process is quite simple. You are going to submit your RSS feed to the system. From there, you have plenty of ways to optimize your iPhone application and give it the look/feel that you feel represents your brand the best.

First things first, you will get a chance to choose the right layout for your app. Whether you want to show thumbnails next to each post or just show your stories plain and simple, this service gives you options.

Leer más “Turn Your WordPress Site to an iPhone App with BlogApper”

Yahoo’s Head Of Advertising Platforms To Leave Company

Wise started at Yahoo when the company acquired Right Media in 2007. Prior to that, he served as Right Media’s president, the CEO of Didit, a senior vice president at Ask, and a vice president at DoubleClick (among other things), which makes for a tough-to-match resume.



Solid replacement already lined up, at least

Although it’s hard to imagine that any company keeps all its employees forever, it looks like Yahoo continues to be worse than average in terms of retaining important people.  This afternoon, a report revealed that Bill Wise, who is in charge of Yahoo’s Advertising Platforms business, will leave the same as so many before him.

YahooWise started at Yahoo when the company acquired Right Media in 2007.  Prior to that, he served as Right Media’s president, the CEO of Didit, a senior vice president at Ask, and a vice president at DoubleClick (among other things), which makes for a tough-to-match resume.

Yahoo’s already found a replacement, however, in the form of Ramsey McGrory.  McGrory, like Wise, worked for Right Media before Yahoo bought it, and put in three years at DoubleClick, too.  What’s more, McGrory was even employed by the Army for about eight years.

Then here’s one other important point: Staci D. Kramer, who first reported this move, indicated that Wise isn’t just cleaning out his desk and disappearing; he’ll instead work with McGrory during a transition period.

Yahoo may not have the whole “keep people from quitting” thing down, then, but the company seems to have gotten extremely good at minimizing the damage due to their departures.

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Buzrr.com: Add a Google Buzz Counter To WordPress



Posted by WordPress Jedi

Google Buzz is the next big thing in the social media. If you remember, a lot of people disregarded Twitter in its early days. Those who jumped on the bandwagon from the very start managed to build a large following while those who gave up on the service early found out soon enough what they had missed out too. The jury is still out on Google Buzz, but you certainly don’t want to ignore the community. It has some potential, and it never hurts to distribute your content on as many social networking sites as possible.

The best way to get your readers to submit your posts to Google Buzz is by adding a Google Buzz button to your blog. You can always do that by grabbing scripts from social media tracking websites. Another way to do that is by taking advantage of Google Buzz WordPress plugins.

If you find adding a Buzz plugin to your blog inconvenient, you should give Buzrr.com a try. Buzrr Button is a cool little script that puts a Google Buzz counter on your WordPress blog. Every time someone posts your story to Google, your “buzzed” count goes up by one. Of course, the more buzzes you get, the more traffic you get in return.

Installing Buzrr button on your blog couldn’t be any easier. The code is provided to you on Buzrr.com, so all you have to do is grab it and install it in your code.

Leer más “Buzrr.com: Add a Google Buzz Counter To WordPress”