Your Checklist For Running Facebook/Twitter Contests

Social media is a great tool that allows you to interact and engage with your customer bases. Even better, using platforms like Facebook and Twitter to run contests or promotions is a highly effective way to establish your brand, reward your customers, generate sales, and build an ongoing relationship with your larger network. This means that if you’re not running contests already (or not running them correctly), you may get left behind.

Why You Should Run Contests

If you have been thinking about running a contest or promotion but haven’t done one yet, now is the time. Since Facebook and Twitter are the most socially used media platforms, we would recommend starting there. Facebook has 845 million monthly active users, and Twitter has over 100 million. But more specifically, Facebook reaches about 44 percent of all Internet users on a daily basis and Twitter reaches about 8.6 percent of all Internet users daily, according to web analytics company Alexa.com. What does this mean for you? That means you have the attention of a lot of people, each and every day. By using social media to send out promotions, you not only get to interact in a meaningful way (by offering them something they want and encouraging participation), you will likely gain new fans — it’s the best of both worlds.

Anuncios

by Jennifer Dancy
flowtown.com

3525854294_865bbb5930

Social media is a great tool that allows you to interact and engage with your customer bases. Even better, using platforms like Facebook and Twitter to run contests or promotions is a highly effective way to establish your brand, reward your customers, generate sales, and build an ongoing relationship with your larger network. This means that if you’re not running contests already (or not running them correctly), you may get left behind.

Why You Should Run Contests

If you have been thinking about running a contest or promotion but haven’t done one yet, now is the time. Since Facebook and Twitter are the most socially used media platforms, we would recommend starting there. Facebook has 845 million monthly active users, and Twitter has over 100 million. But more specifically, Facebook reaches about 44 percent of all Internet users on a daily basis and Twitter reaches about 8.6 percent of all Internet users daily, according to web analytics company Alexa.com. What does this mean for you? That means you have the attention of a lot of people, each and every day. By using social media to send out promotions, you not only get to interact in a meaningful way (by offering them something they want and encouraging participation), you will likely gain new fans — it’s the best of both worlds. Leer más “Your Checklist For Running Facebook/Twitter Contests”

12 Ways Demandforce Tools Can Help You

Last month, we introduced you to our new partner, Demandforce. This month, we’d like to tell you exactly how a small business owner like you can use Demandforce solutions in your everyday operations. If you run a service-based business and are hoping to automate your social media marketing efforts, streamline client communications, and build your brand, Demandforce has the tools for you. Check out these 12 ways Demandforce can make life easier.


http://www.flowtown.com
by Jennifer Rose
DEMAND

Last month, we introduced you to our new partner, Demandforce. This month, we’d like to tell you exactly how a small business owner like you can use Demandforce solutions in your everyday operations. If you run a service-based business and are hoping to automate your social media marketing efforts, streamline client communications, and build your brand, Demandforce has the tools for you. Check out these 12 ways Demandforce can make life easier.

1. Send Appointment Text or Email Confirmations

Demandforce helps you free up time by providing this simple but extremely helpful service to customers. These reminders minimize no-shows, meaning you can keep a full schedule on the books. Leer más “12 Ways Demandforce Tools Can Help You”

How to Spot a Tumblr User


by Ethan Bloch | http://www.flowtown.com
Tumblr-Users-1

Read more: http://www.flowtown.com/blog/how-to-spot-a-tumblr-user#ixzz1mvwPaGHq

5 Steps to Fix a Bad Yelp Review

Review sites like Yelp can offer a helpful service to the general public and give small local businesses a chance to gain word-of-mouth momentum no ad money can buy. But this open platform also means any grumpy customer can slam your business, affecting your reputation and, ultimately, sales. The good news is you are not powerless. Not only can you can make customer service lemons into lemonade by proactively mining your Yelp profile to address customer service issues before they break your business, but your active care and concern will gain you more social cred. So, if you’ve had a cranky customer slam you on Yelp, follow these 5 steps to get them back on your side — and maybe even add a few stars…


by Jennifer Rose | http://www.flowtown.com

YELP

Review sites like Yelp can offer a helpful service to the general public and give small local businesses a chance to gain word-of-mouth momentum no ad money can buy. But this open platform also means any grumpy customer can slam your business, affecting your reputation and, ultimately, sales. The good news is you are not powerless. Not only can you can make customer service lemons into lemonade by proactively mining your Yelp profile to address customer service issues before they break your business, but your active care and concern will gain you more social cred. So, if you’ve had a cranky customer slam you on Yelp, follow these 5 steps to get them back on your side — and maybe even add a few stars… Leer más “5 Steps to Fix a Bad Yelp Review”

Paying It Backward: How To Get Your Customers to Reciprocate

Loyalty Programs

A good way to get your customers to pay it backward is by installing a “loyalty program,” fit to whatever conditions you deem acceptable for your industry/business. According to an article by Inc, American Airlines was one of the first purveyors of this practice; it wanted more loyalty and participation for its customers, so it developed “frequent flyer miles” in the 1980s–and other airlines quickly followed suit. Regarding loyalty programs, Inc says that you should ask the following questions: “Is it customer tenure that’s most valuable? What about dollar-value of purchases? Would you rather be a company that delights clients with surprise bonuses or upgrades? Two other big issues should shape your decision: What your competitors are doing, and how much your company can afford to spend on the program.” Consider carefully these questions before you implement your program.


by Dan Martell
http://www.flowtown.com/blog/paying-it-backward-how-to-get-your-customers-to-reciprocate 

pay-it-forward

In the film Pay It Forward, the main character (played by actor Haley Joel Osment) is invited by his social studies teacher to “think of something to change the world.” He cleverly plays on the common notion of “giving back,” deciding instead to “pay it forward”– doing a favor for three new people as a means of repaying good deeds.

You can encourage customers to adopt this same good spirit with a similar practice: Paying It Backward. You need to make your customers enthusiastic about reciprocating services, advertising your company, and in general helping your business to expand. How can you achieve this?

Loyalty Programs

A good way to get your customers to pay it backward is by installing a “loyalty program,” fit to whatever conditions you deem acceptable for your industry/business. According to an article by Inc, American Airlines was one of the first purveyors of this practice; it wanted more loyalty and participation for its customers, so it developed “frequent flyer miles” in the 1980s–and other airlines quickly followed suit. Regarding loyalty programs, Inc says that you should ask the following questions: “Is it customer tenure that’s most valuable? What about dollar-value of purchases? Would you rather be a company that delights clients with surprise bonuses or upgrades? Two other big issues should shape your decision: What your competitors are doing, and how much your company can afford to spend on the program.” Consider carefully these questions before you implement your program. Leer más “Paying It Backward: How To Get Your Customers to Reciprocate”

Timely: Now With Collaboration [Invite Everyone]

Timely helps make sure that when you Tweet, you actually have an audience.

And today we’re thrilled to launch Timely + unlimited accounts + unlimited collaborators to everyone!

Anyone can now:

– Add Unlimited Twitter Accounts: there is no limit to how many Twitter accounts you can add to Timely and/or collaborate on.

– Invite Unlimited Collaborators: invite as many friends and colleagues as you want to work on the same twitter account. This is perfect for when you have multiple people that manage the same Twitter account, now you can all work together!


by Ethan Bloch
Screen shot 2011-02-08 at 9.28.33 AM

71% of Tweets are ignored and never seen*.

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Timely helps make sure that when you Tweet, you actually have an audience.

And today we’re thrilled to launch Timely + unlimited accounts + unlimited collaborators to everyone!

Anyone can now:

Add Unlimited Twitter Accounts: there is no limit to how many Twitter accounts you can add to Timely and/or collaborate on.

Invite Unlimited Collaborators: invite as many friends and colleagues as you want to work on the same twitter account. This is perfect for when you have multiple people that manage the same Twitter account, now you can all work together!

To mark the occasion we’ve given Timely an official home at http://Timely.is.

A big thanks to all our users and everyone who helped us test Timely over the past month. We couldn’t have made it this far, this fast without you!

And with that I invite you to join the Timely family:
http://timely.is/#/signup

Read more: http://www.flowtown.com/blog/timely-now-with-unlimited-collaborators#ixzz1E3N53tE8