Basic Reasons to Audit Balanced Scorecard | by Sam Miller


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No matter what kind of business you are currently running, you surely understand the importance of reviewing and auditing its financial performance and all types of documents that contain this valuable info. Well, there is no doubt about the fact that the financial aspect is highly meaningful for any company, but what about other things that may seriously affect the financial results? These ones are definitely worth measuring as well.

Nowadays, there are different kinds of tools applied to assess these aspects and the Balanced Scorecard system is one of those that are currently considered the most affordable, comprehensive and reliable evaluation instruments. That is why it seems to be highly important to audit balanced scorecard as well. However, it makes sense to find out the essence and value of this scorecard first. Just like any other kind of audit, this one will help you compare the current performance of your organization with the basic criteria that matter in your business. These may include industry standards, successful practices and results as well as their importance for your business in particular. A scorecard audit (if performed accurately and correctly) helps get an independent and unbiased evaluation of how exactly you manage to track your business performance in general and the validity and quality of the data required for the assessment process in particular.

A typical audit model involves around 17 aspects that comprise such dimensions as scorecard content, its value, technical power and methods of reporting. This model provides the impartial and reliable data that may be further applied to improve the most problematic issues. Balanced Scorecard audit is one of the best ways to evaluate the overall success of your business system and realize your strategic goals more effectively.

What are those reasons, however, that make scorecard audit a necessity for any company concerned with its performance? >>>> Leer más “Basic Reasons to Audit Balanced Scorecard | by Sam Miller”

The Beginners Guide to Search Engine Optimization

Search Engine Optimization Begins with Thorough Keyword Research

Before you start any search engine optimization campaign, and preferably before you even start your website, you need to know about keyword terms. These are the terms that people will be searching for when they try to find your website and if they are well chosen they can help you get higher rankings on the search engines and provide better targeted content to your visitors.

There are two good keyword research tools you can use – Wordtracker.com and Google Adwords keyword research tool. The advantage with Google is that it is free. What you want to do is enter some keywords you have thought of that relate to your website and then ask Google for suggestions and it will come up with a list that also provides you a lot more information such as the amount of competition you will be facing (an almost full green bar indicates high levels of competition) and how many searches the term receives. An ideal keyword will be one that has high search volumes versus relatively low competition.


By Jayden Clark Platinum Quality Author

If you have a website then you need to concern yourself with search engine optimization. If you are new to this field then it can be quite daunting but there are a few basic principles which can get you a long way in terms of optimizing your website.

Search Engine Optimization Begins with Thorough Keyword Research

Before you start any search engine optimization campaign, and preferably before you even start your website, you need to know about keyword terms. These are the terms that people will be searching for when they try to find your website and if they are well chosen they can help you get higher rankings on the search engines and provide better targeted content to your visitors.

There are two good keyword research tools you can use – Wordtracker.com and Google Adwords keyword research tool. The advantage with Google is that it is free. What you want to do is enter some keywords you have thought of that relate to your website and then ask Google for suggestions and it will come up with a list that also provides you a lot more information such as the amount of competition you will be facing (an almost full green bar indicates high levels of competition) and how many searches the term receives. An ideal keyword will be one that has high search volumes versus relatively low competition. Leer más “The Beginners Guide to Search Engine Optimization”