Ads from a Consumer’s Perspective

We all know that cars, especially new ones, are big ticket items. Now I see why Auto is usually the largest spending category. I understand the importance of good creative in advertising and I also understand why putting in an offer is also important. As a marketer I’ve learned that when you are a consumer you want to see an offer, you want as much information as possible – I will definitely keep this in mind when I am putting together media plans moving forward.

I watch every auto ad and I don’t care if they are placed right next to each other. I watch them differently than I did before I was considering buying a car.


http://www.dontdrinkthekoolaidblog.com/
by Meredith

I recently went to the San Diego Auto Show and it was awesome!  I remember my dad dragging me along to the Los Angeles Auto Shows as a kid.  Aside from the time I got to spend with him, I never had an interest in any of the cars or what was going on. 

The San Diego Auto Show changed my mind.

My car is 9 years old now and I’m starting to think – maybe I should get a new car?  I definitely have a couple of years left on my 2003 eclipse, if I want them.  But seeing all the new cars made me seriously think about making a purchase. Leer más “Ads from a Consumer’s Perspective”

Secrets to Phone Pitching

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.
But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.


Lizzie | http://www.dontdrinkthekoolaidblog.com/

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.

But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.

If a phone call will do, make your call wisely. Is your list of media to call seven pages long? Treat those seven pages one call at a time.  Research the pub and the person to make sure you have a fit and that you know just the way to propose it to the person on the other end.

PR secrets to phone pitching

Then when you do pick up the phone keep the following tips in mind: Leer más “Secrets to Phone Pitching”

Which Facebook Deal is Best for your Company

Types of Facebook Deals:

Individual Facebook Deal – To claim this type of deal, users need to only check into a venue once. When the user checks in, they click “Claim Deal,” which changes their phone screen to say, “Show phone screen at register to redeem.” Any venue offering these giveaways should be sure that the staff is well-versed on how to fulfill the deal.

The individual deal is best for venues looking to attract new visitors. Each time a person redeems a deal, it’s posted to his/her Facebook wall, making your venue front and center for his/her 100-1,000 friends.

What to be aware of: Deals are new for most users, so messaging and staff training are a necessity. Also, a major challenge for new users of Facebook check-ins is that instead of waiting for their phone to auto-populate with nearby locations, they have the option to create their own venue if they can’t find yours. If they make their own, they’ll never see your official location or your deal.


At the dismay of my friends that are not engulfed in social media, I’ve been doing quite a bit of research into LBS programs and what works and doesn’t work with each one. For the past month, I’ve been looking into Facebook Places, more specifically its new Deals program.

If you’re not up to speed, Facebook enables companies to claim their venue so when smart phone users check-in, the location is tied back to the official Facebook page (see The San Diego Museum of Art for example).

Once a company has claimed its venue, the admin of the official page can create a Facebook Deal. The challenge of marketers is to decide “which type of deal is right for my brand?” I’ve come to find there are some loopholes in some of the deals that marketers should be aware of before deciding. Leer más “Which Facebook Deal is Best for your Company”

What New PR Pros Need to Know

One of my favorite things about my job is coordinating the BG PR internship program. As I search for our newest intern, it got me thinking about what new pros, college graduates and students vying for an internship need to know. I even asked some of my Twitter friends and mentors (in 140 characters) for advice to share with you.

Here were some common themes:

Integration is where it’s at- When I received a tweet from Deirdre Breakenridge (@dbreakenridge ) offering her advice to new pros, I knew I had hit social media gold. The author of “Putting the Public Back in Public Relations” and an adjunct professor, Deirdre said, “Grads should know that communications can’t work in a vacuum. It’s very important to be hybrid working with other marketing disciplines. And, in order to educate our brands we must be embracing social media, staying on top of technology and constantly educating ourselves.” I couldn’t have said it better myself.


Erika | dontdrinkthekoolaidblog.com

One of my favorite things about my job is coordinating the BG PR internship program. As I search for our newest intern, it got me thinking about what new pros, college graduates and students vying for an internship need to know. I even asked some of my Twitter friends and mentors (in 140 characters) for advice to share with you.

Here were some common themes:

Integration is where it’s at– When I received a tweet from Deirdre Breakenridge (@dbreakenridge ) offering her advice to new pros, I knew I had hit social media gold. The author of “Putting the Public Back in Public Relations” and an adjunct professor, Deirdre said, “Grads should know that communications can’t work in a vacuum. It’s very important to be hybrid working with other marketing disciplines. And, in order to educate our brands we must be embracing social media, staying on top of technology and constantly educating ourselves.” I couldn’t have said it better myself. Leer más “What New PR Pros Need to Know”

Do Loyalty Programs Really Work?

We have a saying in our family: “Going broke saving money.” The philosophy of a traditional reward program is simple: reward customers for their purchases thus encouraging future purchases (and hopefully an increase in spending). As a marketer I’m a fan of loyalty programs and as a consumer I love receiving my free drink from Starbucks every couple of weeks (I need to purchase 15 drinks to get a free drink. You do the math.) But as my interactions with brands move away from offline engagement and move toward Facebook, Twitter, Foursquare, etc., I’m starting to evaluate the effectiveness of the traditional loyalty program. Do loyalty programs really work? Apparently Mason Thelen from BrandWeek is asking this same question.


We have a saying in our family: “Going broke saving money.” The philosophy of a traditional reward program is simple: reward customers for their purchases thus encouraging future purchases (and hopefully an increase in spending).  As a marketer I’m a fan of loyalty programs and as a consumer I love receiving my free drink from Starbucks every couple of weeks (I need to purchase 15 drinks to get a free drink. You do the math.) But as my interactions with brands move away from offline engagement and move toward Facebook, Twitter, Foursquare, etc., I’m starting to evaluate the effectiveness of the traditional loyalty program. Do loyalty programs really work? Apparently Mason Thelen from BrandWeek is asking this same question. Leer más “Do Loyalty Programs Really Work?”

Do Loyalty Programs Really Work?

We have a saying in our family: “Going broke saving money.” The philosophy of a traditional reward program is simple: reward customers for their purchases thus encouraging future purchases (and hopefully an increase in spending). As a marketer I’m a fan of loyalty programs and as a consumer I love receiving my free drink from Starbucks every couple of weeks (I need to purchase 15 drinks to get a free drink. You do the math.) But as my interactions with brands move away from offline engagement and move toward Facebook, Twitter, Foursquare, etc., I’m starting to evaluate the effectiveness of the traditional loyalty program. Do loyalty programs really work? Apparently Mason Thelen from BrandWeek is asking this same question.


Via: http://www.dontdrinkthekoolaidblog.com/

We have a saying in our family: “Going broke saving money.” The philosophy of a traditional reward program is simple: reward customers for their purchases thus encouraging future purchases (and hopefully an increase in spending).  As a marketer I’m a fan of loyalty programs and as a consumer I love receiving my free drink from Starbucks every couple of weeks (I need to purchase 15 drinks to get a free drink. You do the math.) But as my interactions with brands move away from offline engagement and move toward Facebook, Twitter, Foursquare, etc., I’m starting to evaluate the effectiveness of the traditional loyalty program. Do loyalty programs really work? Apparently Mason Thelen from BrandWeek is asking this same question. Leer más “Do Loyalty Programs Really Work?”