Staring at a blank piece of paper? Logo Design London has some suggestions about where to find inspiration for your next logo design.
You’ve just taken a new brief from a new client and now you’re sitting at your desk waiting for inspiration to strike. But do you really expect the perfect logo design to pop up, fully formed, in your mind? Believe me, it could be a long wait.
Instead, it’s up to you to seek out inspiration. If you let a wide variety of ideas collide inside your brain, gradually they should coalesce into the logo you’re looking for. The trick? Knowing where to look for inspiration in the first place.
Beyond the obvious
Cast your net far and wide. Don’t just look at the top 20 best logos ever, or you’ll end up with something derivative. Certainly, look at other people’s logo designs, but also look beyond that, at design in general and the wider world. Whenever you see something that stands out or appeals to you, for whatever reason, file that thought; let it inform your design process and contribute as your new logo starts to evolve.
Below are some suggestions of places where you might look for inspiration – but remember this can never be an exhaustive list because inspiration can come from anything, anywhere…
A style guide shouldn’t read like the work of a control freak, but nor should it be vague and ambiguous. Paul Wyatt explains how to strike the right balance.
Here are (some of the best) tips for ensuring your style guide does the job right in ensuring others do it right.
It doesn’t have to be perfect
Obviously we’d all love to spend time and energy crafting the perfect design style guide for each project. But in the real world, that’s not always possible. If you’re up against a tight deadline and not able to create a style guide with lots of bells and whistles (and examples), be sure to include the most pertinent and helpful information about the brand or piece of work you’re created in the time you do have.
information about logos; font usage; colour palette; tone of voice
If you have enough time, it’s worth adding some examples of logo and typographic usage as well as links to master artwork/ brand collateral templates and helpful contacts within your agency or company.
Concentrate on the visible
Look around your workplace and you’ll (hopefully) see colleagues who look presentable and are nicely dressed. Quite possibly a large percentage of these people do not have matching pants and socks or bras and knickers. But who cares? You (hopefully) don’t get to see them. Similarly, in your style guide concentrate on the visible and the relevant. Try not to deep dive into creating colour palettes which then have sub colour palettes and then further sub, sub colour palettes which might never be used or seen.
Work with a copywriter to energise and communicate the brand. This style guide potentially will be used client-side by the in-house creative team or sent out to other agencies to be applied in future work.
For your guide to be applied successfully it’s essential to communicate effectively in written form the brand spirit; the reason behind the work; what the guide is there for; and what the brand goals are that the creative using the guide should be mindful of.
At the end of the guide include relevant contacts and create a group email address should the reader have any queries about the guide and need to get in touch should there be something the guide does not explain. Although if you’ve included all the relevant details in your guide this should very rarely happen.
Also consider creating an FAQ as part of the guide and think about the top 20 questions a creative might ask about a brand when they first approach it. “I hate your logo. Do I have to use it?” is a question which isn’t allowed.
Create art-worked examples
Art-working up examples of creative templates can be a great way to showcase how the guide can be interpreted. Also consider supplying these files for download with the style guide.
Writen by Bogdan is the founder of Top Design Magazine.
Creating a website is not an easy thing because it requires a lot of steps; from the planning and all the way to functionality testing, the process of designing and developing a website needs people with various skills.You need a good graphic designer, a good web designer, a talented web developer, a great content writer and also a SEO expert is you want your website to be great. Sure, you can skip some of them but this can cost you a lot in terms of success.
For web developers, coding a website can be a piece of cake if they have all the graphic components but this always means that whenever they want to create something, they are dependent to a web designer. For a company, this issue is solved from the start but if you are a web developer and also a freelancer, then you need to come up with solutions if you want to stick to the deadline. Depending on your budget you can either hire someone to create a design from scratch, either use a template. A .psd template is extremely useful in the following cases: you are a beginner and you want to practice your programming skills but you don’t want to spend time creating the visual stuff; you are a web developer and you don’t have a budget for creating the design; you have a budget but the time is so limited that you can’t afford spending it on the graphical part.
Whatever your reasons are, a .psd website template can prove to be extremely useful so it will be a good idea to save them in your toolbox. In this article you can see a collection of 25 gorgeous .PSD’s which are ready to be converted into fully functional websites.
* Sí, es verdad, había dejado de lado los tutoriales… OK vamos a retomarlos. Un consejo guarden la fuente! @gabrielcatalano
10 Must-Have Free Photoshop Actions
Photoshop actions are incredible time-savers for graphic designers, and the best actions yield incredible visual effects and increased productivity. Photoshop actions are the magic toolkits of the graphic design and photo editing industries, allowing graphic designers and photographers to apply amazing effects in no time. And because the graphic design community is so generous, you can download most of the best Photoshop actions absolutely free.
Add these 10 must-have Photoshop actions to your stable, and you’ll instantly become a better, more efficient graphic designer. Each of these Photoshop actions is free to download, so you don’t have to spend a dime to improve your design time. Enjoy!
Give your portrait subjects a sexy, dreamy halo without sacrificing colors when you use this free Photoshop action in your design. In fact, this action actually enhances the color while it softens edges.
Finding a new brochure design that can inspire you can cause a real headache that can ruin you your time. That’s my reason for collecting for you more than 20 brochure designs that rock. Getting inspiration from these examples will help you pass the first step and start designing.
The new Facebook page layout also known as Timeline provides us with tons of opportunities to promote and advertise any content or products via visual means. Many brands grasped this idea long go – the corporate Facebook pages design is the key to a brand’s popularity and fans close engagement.
First, let’s define the criteria of what significant elements make up a successfully designed Facebook campaign:
Cover photo: A cover photo is one of the best helpers to inform your audience about brand news and upcoming events. Some intricate details on their usage are listed below.
Timeline images: Timeline images include branded content, coupons, QR codes, etc. An unusual approach to distribute important content and info in the form of images on the social network increases fans’ engagement.
Milestones: A creative add-on is also able to constitute a harmonious design biosphere of a Facebook promo campaign.
Apps: Promo apps fit the overall design, educate or entertain the Facebook audience, they also inform about news, upcoming events or new services.
Events & Contests: Offline promotional meetings are an integral continuation of marketing activities in social media. Contests ensure maximum reach of the audience that will 100% include a fan’s friends there for broadening your potential audience.
If all these puzzle units merge together (or at least the chosen ones will be joined perfectly), you’ll get thousands of fans who will eye-worship your page and many loyal clients who will stream to your website or store, longing for a new product, service or special offer.
Now let’s look at some Facebook pages for the best design examples of promo campaigns and analyze their tricks.
Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.