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// One ’Like’ to Rule Them All

I haven’t done a great job of keeping up with all the changes Facebook has made in the last few days — but chances are, few people have because there have been so many, both on the user (…)


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By Angela Natividad

// 5K€ Goes to Most Earnest Sunblock Slatherers

In partnership with sunblock label Garnier Ambre Solaire, tourist spot Les Sables d’Olonne is on a quest for… creamers. Website Le job de l’été, which translates to “summer job,” gives (…)

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FOR LOVE OF PROMOTION, SONY STAGES AWKWARD ’THEFT’


Feeble Guerrilla Attempt Puzzles Amsterdam

Posted on February 25, 2010
Angela Natividad

In Amsterdam proper there are these giant letters that spell “I Amsterdam,” the city slogan. They’re kind of like the “Hollywood” sign in the sense that they’re a well-known, highly-visible fixture.

This week, the “AM” part of the slogan went missing. This drew so much attention that agency Amsterdam Partners reported them stolen.

Time revealed it was all just part of a guerrilla stunt by Sony, which left a giant piece of origami in the big gaping space between “I” and “sterdam.”

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